Slowing Down to Speed Up: Social Media Schedule Shift.
As mentioned in this entry, the blogging schedule is changing here for the short-term due to the workload behind the screen. This also will affect how I run my social media. In short, nearly all my networks will be used to point people to articles of interest, videos, blog entries, and a few other things as per usual, the difference being that that’s pretty much all they’ll be used for. Sure, I might throw in some musings or wisecracks, but in terms of social discussion, we’re pretty much in Broadcast Mode.
Regarding Instagram, we’re going to primarily be turning it into an art channel and a book cover showcase as well as a notifier of new YouTube videos.
The social media game is changing in general and the above changes to my social media schedule are my way to utilize those platforms in the best way possible for my particular business model.
And, of course, tweaks and adjustments will be made along the way as time goes on because that’s the nature of this game.
Type “A.P. Fuchs” into your social networks’ search bars and you should find me since I am on most platforms.
Stay Focused Social Media Blocking App and Timex TW5M23300 Watch.
Last week I was off-line except for a couple of tasks that needed doing via the Internet (like administration). To ensure I remained off-line–I’m just as human as the next guy (I think)–I got an app for my computer phone called Stay Focused. This app can block any app on your phone and, in the free version (which I used), can block up to 5 apps at once. You set a schedule by telling it which hours and what days you want certain apps blocked. I applied these to the social media apps on my pocket computer to keep me on lockout. While true I’m in Broadcast Mode in the winter, as part of broadcasting I sometimes need to go into an app like Instagram and post something. The problem is one glance at the feeds can quickly lead to two, then three, and so on, and the next thing you know you’ve fiddled away an afternoon scrolling and scrolling and refreshing and scrolling.
This picture is a screenshot of the app from the day I went dark. You can see the stat on there says I’ve already tried opening the app 3 times and each time it didn’t work (was running tests). The timer on locking me out of these apps ran for a week. And it worked! Once I knew I was locked out, I didn’t give the apps a second thought.
Stay Focused also acts as a master lock, meaning you have these little locks under it (like the apps you’re blocking), but then you can lock Stay Focused itself–but only in 6-hour chunks in the free version–to ensure you don’t unlock your blocked apps. I’m assuming this is for extreme cases where certain people need a double padlock on their phone. To get even more extreme, I’m pretty sure there’s a lock on Stay Focused that forbids you from uninstalling it in an effort to destroy your barriers.
What was interesting was it kept track of how many times I unlocked my phone to do something, like reply to a text from family. I was disgusted when I saw, at the end of one of the days, I had unlocked the phone around 35 times. I barely used it that day! But numbers don’t lie. I barely used it? That was 35 times in the span of 12 hours (roughly). That’s approximately 4 times an hour. That’s once every 15 minutes. My unlock count steadily dropped as the week wore on and I got busier, but this goes to show how much we’ve integrated pocket computers into our lives.
The app has other features, like how long you are using any one program and your total phone usage for the day.
In the end, getting an app like this is highly recommended, especially if you are a phone junkie and recognize you have a problem (dopamine addiction). And, yes, the irony of this kind of post ranting about frequent phone use is not lost on me. I fully recognize a good part of my business is digital and having people on-line looking at or reading my stuff is better for me yet here I am encouraging my readers to go live life in the physical world. Oh well. But my refutation to the irony is this: I’m referring to balance. Is your on-line and off-line lives balanced? Take away sleeping hours, eating, and body maintenance, and see how much time is spent on a screen while you’re awake. The rest is up to you.
(I know that author J.B. Bennet got on board and locked themselves out of things during working hours each day, so others see the merit in this.)
I made this video on Friday of last week and aired it yesterday. It gets into what happened during my time off-line. Watch and subscribe. You might relate.
Lastly, for months I was getting frustrated of having to pull out my phone to check the time. While 9 times out of 10 all it was was checking the time, there was always that one time in there where it became an excuse to futz around on the phone. I couldn’t have that. I needed to be off-line, so I took the plunge and got myself a basic sports watch by Timex. As a kid, I had a couple of their Ironman watches, which I loved. I was aiming for another basic Ironman this time around but it was suggested to me that’s more a watch for a 15-year-old than a man so opted for a different one because I thought that was a valid point (I’m talking purely the aesthetics).
This is the watch I got, model TW5M23300:
And that was how I kept dark last week.
Taking a break from the Internet is something I’ve recommended for years for the sake of maintaining all facets of one’s health. I will go off-line again somewhere down the road because 2020 is a stupidly busy work year and sometimes you need to just shut up and get the job done. But that upcoming time off-line won’t be for a while yet. Not until my first holiday of 2020. Until then, I’ll be here, writing to you and making books and art and comics and videos.
Keep coming back to the blog every day. There’s always something being posted.
Ps. Today, a new chapter of Gigantigator Death Machine aired on Patreon! Please go here to get access to this fun romp of creature horror for just a buck!
I love superhero emblems because of the message they send and the feelings they invoke.
Right now, I have original artwork for sale. It’s fan art, but since I don’t make prints of fan art, these are originals and one-of-a-kind. Please see my Instagram for the gallery of what’s available at the time of this writing.
The price breakdown is:
1 for $20USD/$25CAD
3 for $50USD/$65CAD
Shipping included. Each piece is signed and dated by year. They are also individually wrapped in magazine-sized bags and boards for safe keeping and/or easy display. Please send me an email or a PM to make arrangements.
As mentioned in yesterday’s post, I’m participating in Inktober this year. This is my first time. For those who don’t know what Inktober is, it’s basically NaNoWriMo (National Novel Writing Month) but for artists. The goal? Draw one inked drawing a day and share it with at least one person on-line or off-.
Today is Day Three so after I post this blog entry, I’ll be working in my sketchbook to create a new offering. Days One and Two are posted to my social media, which is where you’re invited to check out my daily drawings. My Inktober efforts show up on my Facebook, Twitter, Instagram, and Tumblr feeds.
All right, let’s talk straight. Specifically, let’s talk author platforms. You’ve read the articles. You’ve been told how important they are. You’ve been given a list of what to include. Heck, you’ve even taken all that information to heart and acted upon it.
And the book sales aren’t happening.
So you keep at it, hoping one day it’ll all pay off. Day in and day out you bust your tail on social media and the Web only to keep missing your goal sales-wise. Or, perhaps, you hit it some months and others you wonder what it’s all for. Frustration sets in and you don’t know what’s going on. You did what Author A said. You got your Facebook page, your Twitter account, your blog, your Instagram and all the others—yet still you’re just another author voice shouting into the storm.
Here’s the issue: you’re following someone else’s advice. Worse, you’re following it to the letter and in the game of publishing, following the author platform advice to a T is a death sentence.
This is why:
▪ Publishing is a giant crapshoot. There is no sure-fire way to do anything. Anyone who tells you otherwise is either lying or trying to sell you something. While true there are basics and groundwork you can lay, that’s all those things are. Yes, your standard author platform recipe should be part of your game plan. That’s no different than saying you want to sell your book but you know you can’t sell your manuscript as is. You need to make it pretty and put it between two covers before you can do so. That’s a given. The basics.
▪ The standard author platform isn’t working for you is because you aren’t making it yours. You’re making it like someone else’s or, simply, following the basic recipe without adding the personal tender loving touch that makes your cookies taste better than the other guy’s.
This is how to fix the issue, written step-by-step, but don’t treat it like an instruction manual. Customization, you know?
Lay down the standard recipe. All good baking has a fairly consistent base across the board. Have your Facebook page, your Twitter, blog, Instagram and all that. Customize each page and make it about you and your books then commit to a Web plan where you’re active on each on a regular basis.
Start adding the TLC. Don’t make your Facebook page like Joe Famous’s. Make it like yours.
I hate the word “brand” when it comes to this author stuff. It turns us into a product and, frankly, art is never about product. It can become a product, but should never be a product. See the difference? This world is sickly loaded with consumerism and people pushing products non-stop twenty-four hours a day. Most of us have tuned out the racket. But what draws us and captures our attention? Unique items and unique people. This so-called “brand” you’re supposed to become? How about voice? After all, your voice is what makes your art what it is to begin with. Why turn that off when sharing it with people?
So . . .
Format and design your pages to reflect you and your books. Don’t be all authorish. Don’t be all bookish. Don’t make people feel like they’re in a stuffy library when they visit you on the Web. In other words, don’t be so professional you come off as cold. Cold people suck.
Into baking or crafts? Build that into your page designs and content.
Into superheroes and comics? Put up some indie superhero character art as part of your banner and pictures.
Into sci-fi and tech? Give your page(s) a mechanical flare and make the electro-junkies squee on the inside when they visit you.
Into horror? Spook it up, man.
Get the idea?
With your on-line base of operations already established, leave it alone for a bit and start playing around with other marketing ideas.
Some items . . .
▪ Set up book signings. Table at conventions. Hook up with some craft shows and flea markets. Arrange a book tour, say, local at first then, depending on success, look at traveling out-of-province/state, even country.
▪ Set yourself up as a unique property at these events. Don’t just have a plain table. Add some posters and signage. Add some props. Display your books in a pyramid-like tower. Stand out. Fool around. Don’t be the lonely author who sits there with a handful of books laid out boring and flat in front of them, longingly gazing at the passersby, your eyes pleading, “Please come talk to me. Please come buy my book.” I mean, you took all this time to personalize your on-line presence, why wouldn’t you do the same for your off-line one?
▪ Casually bring up you’re an author into everyday conversations. You can subtly work your pitch into whatever you’re talking about with someone—choose appropriately, of course—and at a bare minimum leave them with a business card. But have books on-hand or in your car in case a sale is to be made. Trust me, it happens.
▪ Go to open mic nights and share story excerpts or poetry. This is your chance to pimp your work, network and perhaps get hired for new projects.
▪ Do workshops.
And a thousand other things. These examples are to make this point: lay your groundwork—that author platform—then play around with other marketing avenues. You’ll be surprised what works. You’ll also be surprised at what doesn’t because what works for Author A doesn’t always work for Author B.
Book marketing is all about customization. It’s about finding what works for you and putting energy into those things while discarding the things that don’t after you’ve given them a fair chance (i.e. six months to a year or something). And you know what? Even that thing you did that didn’t work for your first novel might be the goldmine that works for your second one. Each book is different. Even each book in a series is different.
Authors want the easy way out. “I just want to write,” they say. Well, if that were really true, you wouldn’t be publishing as well, right?
Or they want to be told what to do: that standard author platform recipe. Come on. How can you be so creative in fiction then totally useless outside of it? Don’t you know your life is a story and so is your book career? That creative flare that you put on the page can be used off of it, too. Stop thinking inside of your book and start thinking outside of it.
After this article is drafted, my plan for the day is to revisit my platform, one that I’ve already customized to me over the years—self-publishing since 2004—and take inventory on what’s working and what isn’t. I’m going to make some changes and try new things. Going to add my own TLC instead of relying on the standard Author Platform recipe.
I’m eager to see how these cookies turn out. I already know my zombie chocolate chip ones are dead ringers for a win and my Axiom-man cookies are super.
Screw the standard author platform. It’s boring and useless. But your own? The one with your personal touch?
This is a note to let you know I’m still alive albeit working hard down in the mines. The picture you see is the current art table complete with stimulants to keep things going.
I’m prepping two series for Instagram, and writing Axiom-man/Auroraman: Frozen Storm. Progress is being made on all three fronts.
This is also a friendly reminder to tune into my weekly newsletter, The Canister X Transmission, for updates as to what’s going on and how insane I’m getting chipping away at these rocks somewhere around the planet’s core. Trust me, I’m starting to lose it down here.
Presently, I’m sitting on a block of work outside of the aforementioned projects. There are four books already written that need to go through the production process before release. The Axiom-man/Auroraman title makes it five. Once this superhero book is done, it’s off to the races and to pumping out book after book in the hopes of entertaining you guys.
Then I’m gonna nap. Forever.
But on the off chance I awake, it’ll back down here with the shovel and pick-axe, working away.
We’re getting there, people. New books are coming.