I used to work on one novel, one short story, and a poem at the same time. Then I switched to working on one book and/or item at a time. Now I’m back to working on multiple things at once. It’s a stretch of the mind, to be sure, but also a method of getting a lot done because you are multitasking. These days I usually have one personal project, something freelance, and something art-related all happening at the same time. Thus far, things are working out okay. This will probably change in the future as the project schedule changes, but until then, I’ll stick with this method of working.
On a personal note, I am looking forward to things slowing down a bit. Can only go hard for so long until you burn out and, frankly, that’s already happened several times over. Gonna need time to recuperate but this going hard is all part of my masterplan so you gotta do what you gotta do.
This update is coming to you from the middle of the bush where the fish-flies are dreadful. However, it won’t be posted until I return to the city where there’s an Internet connection.
It is Saturday, July 15, 2017.
Hope I remember I have this entry on my smartphone otherwise I’m writing it for nothing.
This post is to notify you I’m still working and, as of this writing, have completed two penciled images for a client, with the third page needing the finishing pencils. All three will then be inked and the job will be complete.
AXIOM-MAN/AURORAMAN: FROZEN STORM is also in progress, and I’m aiming for a mid-September release so the book can go out to the Kickstarter backers.
Also in progress are a plethora of small art pieces which will eventually show up on my Instagram account. Search “#apfuchs” to be connected for when the viewing takes place.
Writing this to “(Don’t Fear) the Reaper” by Blue Oyster Cult. A classic song with profound meaning.
The last book I published was the tenth-anniversary edition of Axiom-man. That was way back in October of 2016. Unless you’re a subscriber to my newsletter, The Canister X Transmission, then it might seem like I haven’t done anything since.
The opposite is true. It’s just that nothing’s out yet. However, 2017 will see an avalanche of releases because the following are written and are awaiting production. I just need to write one more book, then away we go.
1) Secret Project No. 1 (Newsletter readers know the title)
2) Secret Project No. 2 (Newsletter readers know the title)
3) Flash Attack: Thrilling Stories of Terror, Adventure, and Intrigue
4) The Canister X Transmission: Year Three
The publishing order has yet to be determined, but I’m pretty sure I know what I’m going to do.
Also written is Secret Project No. 3, a prestige-format comic book, and the graphic novel Fox, which has been in the thumbnailing stage since time immemorial.
There are a couple of more projects close to completion, but I’ll save those for another time. Point is, 2017 is going to be a big year and it’s going to start happening soon.
Okay, that’s enough for now. Heading back down into the mines. I’ve found a tunnel I wasn’t expecting and need to explore it.
Instead of doing the usual writer shtick of announcing what projects are coming out and when, I’m simply going to announce them as I complete them.
There are only three confirmed titles coming from me in 2017 thus far. They have already been announced on this blog, but I will mention them again and mention why I know they are guaranteed to be released.
The Canister X Transmission: Year Three – This is being written week-to-week and, like Years One and Two, the collections have been published within a couple of months of that newsletter’s year having ended.
Untitled Flash Fiction Collection – This is part of the Year Three experience, so each week a new piece of flash fiction is sent out to readers. A total of 60 pieces of flash fiction will comprise this collection–52 from the weekly newsletter, a 53rd from the collected edition of the newsletter–and the remainder to be written afterward.
Axiom-man and Auroraman: Frozen Storm – This is a novel I will be writing for a kickstarter project that begins in March. Since it’s being kickstarted, and assuming Auroraman creator Jeff Burton and I hit our goal, this book will be published on time for backers.
Regarding Secret Project No. 1 and Secret Project No. 3–projects mentioned in my newsletter–they will be announced upon completion. What about Secret Project No. 2, you ask? Since it ties directly into Secret Project No. 1, I can’t say anything about it just yet.
As for other works in various stages of finishing, same deal: they will be announced upon completion.
Commit to nothing.
I have also restructured my 2017 on-line marketing efforts and just today finished automating the whole year. There will be some manual posts but the rest will be the social media bots doing my bidding.
This book is, quite simply, amazing. I’ve been a fan of John Porcellino’s work for several years and when this book arrived in the mail, I got to reading it as soon as I could. John’s honest portrayal of working through his illness and the aftermath that followed struck a chord with me on several levels. In fact, I just sent an email to John going into those things more in depth.
On the cartooning front, John is a masterful cartoonist and storyteller. This book kept me gripped from beginning to end and the art within complimented the story John was telling.
This book is highly recommended. Do yourself a favor: read it.
Mech Apocalypse has hit Kindle and in a few days will be popping up on-line in paperback form. The book is almost out and then I can start marketing it. Now, with that project out of the way, I’m free to focus on other things so this week I came up with a graphic novel concept I’m eager to delve into. I wrote up a treatment for it–basically a story overview sans any specific details–and am about to hunker down and outline the thing scene-by-scene. Once that’s done, I’ll go back over it and expand the scenes by adding in dialogue, captions, camera angles and all the rest. It’s going to be a big book, over a hundred comic pages when done. The plan is to draw it once it’s written. I’ve wanted to get back into comics for a while and this seems like a good opportunity to do so. Don’t worry. It doesn’t mean I’m abandoning prose. Just taking a break from it. The sequel to Mech Apocalypse is half-written so it won’t take long to finish that up and bring it to you guys in the New Year. I’ll follow up with the third volume in the trilogy later on in 2015.
Thing is, I want to do an “in-between” project, something to keep me busy while I let the Mech Apocalypse world of mech-bots and exo-suits percolate in the back of my head. Comics seems a good place to do so. I also plan on doing an in-between project between Mech Apocalypse 2 and Mech Apocalypse 3. I have a book that’s already 3/4 written. The problem is it’s horror and since I don’t do horror anymore, it’d be an awful shame to let so much of an already-written book go to waste. So I’m going to retool it into a sci-fi, which, given the story, would be quite easy to do. More details on that project when the time comes.
In the meantime, I’m going to make some comics.
I plan on giving more details about this graphic novel project, along with its title, once I script the thing. At that point, with the script locked down, it becomes official and I can then start talking it up to get you interested.
Besides, I’ve been itching to draw comics again for a good while now.
6. Long gone are the days of just writing and nothing else.
Like I said before, unless you catch a break or find yourself in Amazon’s “also bought” loop and bestseller lists, you’ll have to market your work. This goes beyond just having a website and telling your friends on Facebook and Twitter about it (though those items are a good start). Even if you score a traditional deal, you’ll need to put in the time to market your work until you have such a large fan base you know they’ll pick up everything you write regardless of what it is and all that’s needed is an announcement.
A suggestion is to dedicate at least one day a week to marketing or, if you can spare it, do a minimum of two things a day to tell others about your book, two things that involve both the on-line and off-line worlds. Marketing on-line is harder, actually, because you’re competing with so many more voices. Local off-line marketing is much easier—unless there are two hundred thousand authors all shouting about their books in your local bookstore.
Take the time to set up things like:
– newspaper/radio/magazine/blog/website interviews
– book signings
– convention appearances
– social media efforts
– trunk-of-car sales
– magazine ads
It takes time. It takes work. But that’s what it takes. Simply uploading your book to one or two platforms doesn’t cut it anymore.
7. Utilize both the on- and off-line worlds.
It’s easy to fall into the trap of focusing solely on on-line sales. I’ve seen it, I’ve lived it, and I’ve had good times and bad times with it.
Like I said about diversifying, you need to be both on-line and off-line with your book.
My book, Getting Down and Digital: How to Self-publish Your Book, walks you through both processes step-by-step with your average self-publisher’s budget (a few hundred bucks). It gives a well-rounded approach to publishing and emphasizes using both the virtual and real worlds.
I will admit, however, there is an on-line bias and that’s because of the off-line world’s system of book returns. You can be in every bookstore in every country, but unless your book sells and stays sold—bookstores allow customers to return books after all—you face the potential nightmare of having a ton of books returned to you at your expense.
At the same time, off-line sales pose the chance to make a good buck per book. Like I mentioned about my convention experience—and I’ve been doing conventions steadily for seven years—I net $8-10 a book. Can’t do that on-line because even books sold through on-line retailers require the retailers get a cut.
The following should be part of a self-publisher’s arsenal on top of on-line sales through the usual suspects, whether those on-line sales are for eBooks or paperbacks:
– book signings
– convention signings
– book events
– public readings
– direct sales to family, friends, co-workers, strangers
8. Publishing costs money.
A lot of writers struggle with cash. I totally get that. I was once homeless because of me chasing this dream and have lived close to the breadline a few times as I pursued it. It’s hard when you look in your cupboard and there’s not much there and you have a family to feed. It’s hard when part of your income is walking back alleys looking for beer cans to cash in. I fully sympathize with any writer struggling right now and those who have struggled. However, the one thing that has always been consistent is it costs money to publish whether one is struggling or not. You need to either save up, work a few extra hours at the day job, get a second job, sell some stuff, do pre-orders or something else to raise capital.
Some people you’ll need to pay:
– an editor
– book cover artist and/or book cover designer
– printer set up
– office supplies
– paper and ink to print out your manuscripts
– marketing expenses
It costs money, too, if you want to get in books for events, signings and other things. However, you can quickly make it back if you get in small quantities like, say, twenty books a pop. (i.e. print books at $4 a book, sell them at $15. I’ve made back my $100 printer bill and then some after the tenth copy sells. Copies eleven through twenty are all gravy.)
9. Stick to your own thing.
Like I mentioned earlier, trends come and go. Recently, there was a huge zombie boom in literature and doing zombie books was like printing money. Now that bubble’s burst and the sales aren’t there like before. I know this from personal experience and from talking to those in my publishing circles.
Vampires were huge for a while and those books were moving like crazy. Now, not as much on the whole. Urban fantasy is the new thing. Those are moving like hotcakes at the moment. But you know what? That’ll change, too, so unless you’re willing to write whatever is hot at the moment, you’re better off just writing what you enjoy. While it’s true some genres sell better than others (i.e. romance has always been a solid seller), you’re better off just doing your own thing. Your joy in writing whatever your genre is will come through on the page and make a better book. You’ll build your brand as “that guy/girl who writes thriller/mystery/superhero/weird” fiction and will develop your following of readers who love that stuff as a result. That’s the trick: finding that niche market of readers who’ll support you for each release. The goal after finding them is to grow that group and sticking to one or two genres goes a long way in making that happen.
If your genre isn’t hot right now, odds are it will be at some point. I never thought I’d see the day when superheroes were all over popular culture. Thanks to Marvel’s efforts at the box office—and if DC gets their act together, them too, and Man of Steel was a sign their new shared universe is off to a good start—they’re everywhere, more than at any other point in history, and it’s put a spotlight into my main genre: superhero fiction (The Axiom-man Saga). Good deal for me. I stuck to my thing and now it’s poised to pay off.
10. Have fun.
Nothing kills creativity like discouragement. When we first start out writing, we’re all gung ho and looking to make a career. We’re hungry for it and sacrifice anything to get it—I was homeless trying to make this happen, remember? Sometimes success comes right away, other times you got to toil away for years and years. Look at J.A. Konrath. He put in around twenty years before things really came together. I’m sure there were times the fun stopped and, dare I say, he even considered quitting. But he didn’t. He made it work, made it fun and kept on going. Now it’s paid off.
Writing is an art form above all else and there are many writers who never catch a break and just toil away at it their whole lives. They’ll say it’s because “they can’t help themselves but write,” but what does that mean? It means they’re having fun regardless of payoff. Writing is a source of joy for them and completes them in some way. Whether you publish or not, there needs to be a fun element. Very, very few writers write solely for money.
Publishing should be fun, too, even if success doesn’t happen right away. Transforming a book from a manuscript into an actual book with two covers is also an art form, a fun art form, and should be part of the joy of creating something from nothing just like writing the story is. In fact, it’s becomes highly addictive after a while.
Writing should be about honesty and good times. If it’s not, why bother?
Anyway, thanks for reading my Top Ten List of Truths for Self-publishers. There are more, but these are the big ones. Others can be found in my book, Getting Down and Digital: How to Self-publish Your Book, which walks you step-by-step through the publishing process for print and eBooks, formatting, cover design, marketing and more. It’s an entire self-publisher’s education between two covers, one that covers multiple eBook and paperback markets, and is meant to be the ultimate go-to guide for the career indie author.
Self-publishing has been around for a long, long time. In fact, that’s how writers used to publish their work before the whole big trade system came along. Self-publishing has also always—always—been a viable way to make a living as a writer, but the problem was most writers who tried it didn’t execute it properly and ended up losing a ton of money, were taken advantage of by dishonest companies, or simply sat on a pile of books because they didn’t know how to move them.
Or was that just me?
Nowadays, self-publishing is easier than ever before, but like those days long ago, many writers don’t know what to do or where to start, or if they do find information on-line, it’s not always complete. As a ten-year self-publishing veteran and one who has been doing it full time since the spring of 2009 before the indie revolution, there are several truths about long-term self-publishing that I’ve discovered over the years and want to share here.
My Top Ten List of Truths for Self-publishers in no particular order:
1. Self-publishing is completely feasible to make a living at with the proper knowledge.
When I started, I had no idea about the book business, how it worked, who to talk to or what to do other than knew I needed a publisher. After a string of rejection letters, I ended up putting out my first book through a subsidy press. They call themselves “self-publishing houses,” but they’re not. The moment any “publisher” charges a service for a fee, they fall into the category of a subsidy press with you, the writer, subsidizing them. With that press, it cost me around $2500 and all I had to show for it was a badly-written book—with a good story, but terrible writing—and no audience. Despite spamming the news lists in those days—didn’t know any better—nothing really came out of it. Had I done my research into what real self-publishing was, I would’ve found out that it’s not paying someone else to publish your book, but rather covering all the costs yourself, learning how to produce a professional product, and doing all the tasks of a publisher for your own work.
What I should’ve done was:
– spent several evenings combing the Internet researching self-publishing
– read books about self-publishing and learned the requirements
– discovered what legalities might be involved
– learned software
– researched success stories to learn from those who made a go of it and did well, then applied those lessons to my own career
But I didn’t take the time to learn the ropes and paid a high price for it, not just financially, but mentally and emotionally as well.
There’s a cost to self-publishing, but the good news is this cost becomes less and less the more one learns about it. Though I am a firm believer in hands-on learning, even going through trials for some lessons, research and taking one’s time before jumping into the pool is always strongly encouraged.
I wish someone would’ve told me to do the same way back then, so I’m here to tell you—if no one else is—to research, research, research. You’ll save yourself a boatload of headaches and heartaches later if you do.
It’s important to:
– be ready to listen to others who’ve “been there and done that”
– be willing to hear the stuff you want to hear and the stuff you don’t want to hear
– in short, be willing to learn regardless of the lesson. No one is a master right out of the gate, and even those who seem to have perfected a system of publishing are always learning themselves.
2. You need to work hard.
Aside from catching a break and getting caught in Amazon’s “customers who bought this book also bought this other one” loop, or finding yourself a regular on the bestseller lists thus maintaining your visibility, self-publishing is hard work.
Not only do you need to put in the hours to write the actual book, you need to:
– put in the time to perfect the book during the rewrite stages
– the willingness to listen to and work with an editor
– put in the time formatting the book for paperback, eBook and possibly hardcover
– later, to stand out amongst the hundreds of thousands of books published each year, make a solid effort marketing your title so people know about it while you also write and produce the next book
For many writers, if this isn’t their fulltime gig, they find it difficult to maintain a day job, family and put in the time for their writing career. Many quit along the way because the workload-without-always-an-immediate-payoff gets to them and they get discouraged. Understandable, for sure, but sad when they walk away.
You see, the challenges aren’t always a book not selling well.
Sometimes these challenges are:
– the people in our lives, those telling us to get a real job or “it’s fine to dream but make sure you have something stable”
– those who just don’t get why we spend hours upon hours writing stories [hopefully] first for our own amusement and then for the amusement of others.
Their words cut. Their words hurt. Their words sometimes put a stop to things before they even begin.
Their words—even actions—become the challenge and sometimes make the inherent challenges of writing and publishing easy by comparison.
Going into self-publishing knowing you’ll have to make a sincere effort will help make that effort easier. I know many who jump into self-publishing thinking it’ll be a breeze only to quickly get discouraged and overwhelmed when the workload kicks in. Prepping your mental state ahead of time will help see you through those 3 AM rewrite sessions when the coffee brewer runs out.
The good news is as your career grows, this becomes easier because practice makes anything simpler and less time-consuming (our first go-round is always the longest). At the same time, working hard at the writing and production of a book(s) is usually lifelong for any self-publisher and until one’s name can sell books all by themselves, the marketing work needs to be there, too.
3. Diversify, diversify, diversify.
I’ve been self-publishing for ten years and I’ve seen trends come and go, markets come and go, and formats come and go. For the longest time, hardcopy books were all that were available so that’s what people bought. Later, as the Internet grew, non-fiction PDF eBooks were a big deal and folks were making a mint off them while paperbacks were a steady seller. Then—at least in the small press—things were paperback-focused again barring a few markets, but now eReaders have come along and eBooks have taken over. Truth is, this stuff is cyclical and things will either balance out and paperbacks will gain ground again, or might even become the norm once more. We really don’t know, and that’s the truth. This business changes like crazy and has been changing more rapidly since Joe Author has been able to keep up with the big boys with greater and greater ease. What happens next, only time will tell.
And as a self-publisher, you need to be ready for it.
In the realm of independent publishing, the self-publisher needs to diversify their distribution and take advantage of all the outlets and not just focus on one or two. I know those who put all their eggs into the Kindle basket and now their sales have dried up because the market’s flooded. They didn’t diversify and are paying for it. On the other hand, those I know who have their books available via more than a couple channels are just fine because they can afford it when one channel lags behind for one reason or another. It’s like your book(s) is riding a series of rollercoasters simultaneously: some go up while others go down, but at the end of the day, you’re still moving books because readers buy their books from more than one source in more than one format. The more sources and formats you’re in, the more consistent your paycheck will be at the end of the month thus making it easier for you to put in the time to keep the self-publishing machine going.
Case in point, I do the e-market, sure, but also do comic conventions where I net $8-10 a book and sell a lot of books. I can’t hand readers eBooks, but I can hand them paperbacks, and since I use an affordable printer, my per-unit cost is very low and thus make out well come time for direct sales. And I print on demand, too, by the way.
I also had a couple eBook channels go out of business on me, but that was okay because my eBooks were available elsewhere and not just at those two places so the hit wasn’t all that bad.
Bottom line: your paperback venues, eBook venues and even hardcover ones, if you go that route, need to be available in as many places as possible so that when the market fluctuates for good or ill, you’ll still be able to pull through. I’m not suggesting to stretch yourself too thin either and sign up with every distributor on the planet. If you’re a one-person-band, your time and attention only go so far so keep things reasonable, of course, but certainly keep them varied.
4. Write a good book.
The biggest book marketer of all time is word-of-mouth. That’s why when a certain book or series gets popular, it suddenly sees a giant spike in sales: everyone’s talking about it. Sometimes a book is popular because it’s popular since people generally ride bandwagons for their entertainment, but other times it’s because a book is genuinely good that word spreads. Writing a good book helps increase the chances of that and helps encourage those who’ve read it to tell others.
It also serves as a resume of sorts for your other titles.
– if a reader likes Title A, he/she is more apt to try Title B because Title A was written so well
– if you turn them off the first time because of bad writing, then you’re only shooting your backlist in the foot
There is so much to choose from in this competitive market that the reader will move onto someone else in the hopes of a better written book. And let’s be honest, writers—or any artist—are a dime a dozen. You need to do well to rise above the crowd.
Simply put: write a good book, and if you’re thinking of self-publishing your first book, make sure it’s objectively good and isn’t just good because you and your mom think so.
– see what other seasoned writers think
– see what a beta reader group thinks
Most people’s first novels aren’t that great as the writer is still learning their craft. I know mine was a stinker. Great story, but terrible writing.
Best to put a strong foot forward and take your time learning your craft before getting all excited and jumping into the self-publishing pool. That’s one of the reasons the market is so painfully flooded right now. Everyone’s publishing everything. The idea of publishing whatever and finding your audience doesn’t hold any water and the current climate proves that. Publish “whatever,” sure, but make sure it’s a good whatever, you know? If you’re serious about this business, you’ll want to be in it for the long haul and being known as the writer who consistently writes good books—regardless of sales volume—can only help you in the long run.
This business is a marathon, not a sprint.
5. You need to be attractive on the inside and on the outside.
And, no, I’m not talking about your looks.
An exciting and attractive book cover will make your book stand out amongst the rest. Don’t know how to make an attractive book cover? Either learn how or hire someone who does.
There are certain elements that need to be in play in order to hook the reader’s attention, everything from:
– color choice to graphics
– eye flow
– font size
– other items
If you don’t understand these items and how they apply to your genre(s), you need to learn how. This is why you see so many books out on Kindle and elsewhere that have terrible covers. The author cheaped out and didn’t put as much effort into the cover as they did into writing the book. A book’s cover is part of the creative process of a novel. It’s its “clothes,” so to speak. You can have the greatest book in the world, but if the cover stinks, then odds are you and possibly a few others will be the only ones who’ll read it.
Assuming your cover has interested the reader, they’ll pick your book off the shelf or “search inside” it via an on-line retailer, so having an equally nice interior is also important. It’s about creating the whole package for them and a properly formatted interior makes a better reading experience for the reader and, later, will make them more likely to check out your other books because they had such a pleasant experience with that first one. It also demonstrates you take your fiction/non-fiction seriously since evident care was put into the book’s presentation. People pick up on it whether consciously or otherwise.