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  • Broadcast Sequence Executed

    This post is to let everyone know I’m once again switching over to broadcast mode on my social media channels for a season. The reason? Getting rid of distraction and getting more work done. It worked well over the winter and I have a ton to do and a ton planned, so need to stay focused.

    Social media is an addiction for a lot of people and it gets in your head, especially if you’re involved in a discussion or argument. It sucks up headspace and brain power, which are better used to create something. So deep into the mines I go. I’ll radio up to the surface via my weekly newsletter and, if you need me, you can send down a signal via email and we’ll see if the underground transmitters pick it up.

    Take care.

    See you when I resurface.


  • Why You Need a Newsletter

    The Canister X Transmission Years One and Two
    The Collected Editions of The Canister X Transmission Years One and Two
    This article was originally published November 28, 2016 on the Operation Awesome Blog.

    The Internet is a painfully crowded place, especially these days. I remember in the late nineties when the Web was starting to take shape. There were some basic websites and, well, that was about it. Communication on-line was pretty much email. Now look at us—everyone’s on-line, we’re all shouting, and social media is the main form of communication.

    Unfortunately, there’s just too many people and these days, with every one and their monkey writing a book, there’s too many authors and it’s near impossible to get noticed. Sure, it happens, and some authors build a sizable and—keyword: pragmatic—social following, but for the most part, many struggle in this area.

    Newsletters bypass all the number games associated with social media, the whole like-for-like and I-follow-you-you-follow-me tactics, and all the rest. (Which are pretty much useless because those are about quantity not quality.)

    Productive numbers are where it’s at and newsletters, by their very opt-in nature, cater to that. Do you want to know who is truly invested in what you do? Start a newsletter.

    It’s focused marketing: sending out communication and information to people who have chosen to hear what you have to say. Actually, I don’t even like to use the word “marketing” in this case because that totally devalues the point of a newsletter, which is connecting with readers who genuinely care about you in return.

    Look at the word itself: newsletter. It’s a letter, not a brochure.

    Sure, your newsletter numbers might be smaller than your Facebook likes, but they’re quality numbers, which have more value than just a high like count. The people who have chosen to receive a newsletter from you are the same people who are more likely to get a copy of your book because a genuine interest in you has already taken place.

    There are so many ways to go about doing a newsletter, some of which are:

    ▪ The Plain Jane promo newsletter.

    This is the kind that only goes out when an author has a new release. It’s not about communicating with the reader, but simply selling to them. I find these shallow; see the newsletter work breakdown above.

    ▪ The monthly update newsletter.

    Typically something sent out once a month, this is the newsletter where the author says what’s going on with them, where what project is at in the production process and to promote a book(s) or event or something.

    ▪ The weekly newsletter.

    My personal favorite and the kind I run, which I’ll get to in a moment. The weekly version can be like the monthly one, just sent out weekly. Or it can be about creating a dialogue with the readers and talking points of interest, usually to do with writing or books or entertainment.

    My weekly newsletter, The Canister X Transmission—presently in its second year—has four main points: writing/publishing/marketing tip of the week; book/comic spotlight from my catalog; creator spotlight focusing on indie and mainstream creators who’ve impacted my career; rant of the week, which is basically a positive or negative thing depending on what’s been heavily on my mind for the past seven days.

    I also offer a free thriller e-novelette download if you sign up.

    The benefits:

    ▪ regular connection with readers who actually want to hear from you
    ▪ exercise in self-discipline to maintain the newsletter schedule, which then trains you to keep deadlines for other projects like, um, your books
    ▪ an opportunity to market work to readers without spamming, which can lead to sales options outside of the usual channels
    ▪ a chance to encourage and inspire others

    Ultimately, newsletters make the on-line world a smaller place and, frankly, in today’s obscenely overcrowded rat race society, it’s sorely needed. It’s a chance to quiet down, meet with a reader, and open up about what’s going on on your end. And you’d be surprised. Readers respond to newsletters with their thoughts, questions and more.

    Beats an overcrowded social media channel any day.


  • Axiom-man Flash Fiction Notice – Get Yours Here

    Axiom-man 10yr Crop

    Did you know now and then Axiom-man makes an appearance in my newsletter? In fact, he was just in there last week for the second time. You see, every week in Year Three of The Canister X Transmission is a piece of flash fiction–various genres–and Axiom-man likes to pop up from time to time.

    These stories are canon and are part of the overall saga.

    (For those not aware, The Axiom-man Saga in its entirety is made up of novels, novellas, short stories, flash fiction, and comics.)

    To ensure you get the whole story, get a copy of The Canister X Transmission in your email every week.

    Also note other superhero fiction shows up there as well.

    You can subscribe to the newsletter using the subscription box on this site or go here.

    Here is an updated listing of The Axiom-man Saga in reading order:

    Axiom-man
    Char (short story in the tenth anniversary edition of Axiom-man)
    Episode No. 0: First Night Out
    Doorway of Darkness
    Black Water (short story)
    Episode No. 1: The Dead Land
    There’s Something Rotten Up North (short story in the anthology, Metahumans vs the Undead)
    City of Ruin
    Rite of the Wolf (short story in the anthology, Metahumans vs Werewolves)
    Episode No. 2: Underground Crusade
    Outlaw
    Episode No. 3: Rumblings
    The Split (flash fiction)
    Mercy (flash fiction)

    More superhero flash fiction to come.

    Join me.


  • Broadcast Mode Initiating November 1st

    Winter 2016/17 Creative Hermitage

    Please be advised that effective November 1st I will be off social media for the most part for the 2016/17 winter season and am scheduled to be back in April.

    I’ve been preparing for this for a long while now and a lot of work has been put into keeping you guys entertained while I’m away. My social feeds will remain active but robots will be doing most of the posting. Some stuff, like Instagram, has to be manual. Facebook and Twitter are the two main places I’m stepping away from.

    Earlier this year, I was off social media for about two months and it was something I needed both professionally and personally. As part of my overall master plan for my career, this second, longer break from the on-line social world is also needed.

    If you need to get a hold of me, please use email, which will be checked once a day, Monday to Friday.

    The best way to keep current on my projects and get behind-the-scenes info is to sign up for my weekly newsletter, The Canister X Transmission. Go here to subscribe.

    Also be sure to check in on this website when you can because things will be happening here as well.

    Have a good winter.


  • Special Post for my Blog Subscribers

    There’s quite a few of you who have subscribed to this blog over the years and elected to receive my posts via email. Thank you.

    I wanted to let you know that if you want another email experience from me, I have a weekly newsletter called The Canister X Transmission, which is presently in its third year. Issue 120 goes out this Saturday.

    It’s free, and you also get a free novelette upon sign-up.

    The Year Three format of The Canister X Transmission is simple:

    1) Weekly creative recap of what I worked on the previous week
    2) A flash fiction story
    3) Weekly rant
    4) Anything–where any topic or item(s) is brought up.

    Straight forward. Simple.

    Hope you join me.

    You can sign up for the newsletter at http://www.tinyletter.com/apfuchs

    See you Saturday.


  • Hitting the Mines – Off-line for the Next Bit

    20151124_152105[1]With some heavy deadlines looming, I’m gonna be buried for the next little while so if you need me, please use regular email as any social media notes will be left unread until next week. Any social media posts that do happen will be from the bots or done remotely from other places.

    Thanks.