Articles on self-publishing, publishing, book marketing, superheroes, writing, and more.
Self-publishing veteran A.P. Fuchs has been writing and publishing books and comics since 2003. These are articles geared toward anyone who has an interest in the inner workings of the publishing and writing world who might decide to embark on self-publishing their own book.
One of the main reasons people enjoy entertainment–whether that be books, comics, or movies–is because they say it provides them with an escape from everyday life. And let’s be honest: the world isn’t too pretty right now. In fact, if people needed an escape from reality, 2019 is a good year to hammer down on that.
It’s often claimed people don’t like to think when being entertained. They just want a break from life, be told a good story, and that is all.
Except . . . that doesn’t happen. Entertainment immerses you in life under the illusion of escape.
See, there is a reason that while we’re in the middle of being entertained we like what we’re watching/reading, why we have favorite books or movies. The reason is this: we can relate to the source of entertainment on some level, whether overtly or subtly. Whether a scene is plain-as-day relatable (someone at work getting a cup of coffee while talking to an intense co-worker) or something metaphorical even if just on a subconsciously-recognizable level (good guy fighting a bad guy, equating to us wrestling with our own issues), everything in a piece of entertainment is a reflection of real life, the very life we’re trying to escape from.
(Even something as whacky as watching a psychedelic cartoon is akin to us closing our eyes and watching the colors swirl by.)
You get my point.
There is no “escape” into entertainment. It might feel like it with your brain sending reward chemicals throughout your body and you’re muscles relaxing while you slouch in your recliner; you might even forget your problem(s) for a short time, but in actuality, you’ve simply just changed your perceived interaction with the world.
If anything, entertainment is an avenue that gives us the tools to deal with the world around us. How many times have you watched a movie or read a book and related to what’s going on, whether to a specific person or situation? How many times have you looked at how a character handled something and applied a similar or same idea or solution to your own life? How many times have you quoted memorable lines to yourself whether for encouragement, wisdom, or humor? How many times have characters reminded you of people you know thus creating a bridge between you and them, even bringing some understanding as to why your friend Joe does what he does? The combinations of these things are nearly endless.
Entertainment speaks to us on multiple levels and automatically puts us in a state of active or passive engagement. And it’s this engagement that immerses you in entertainment. Your brain is always working. It never shuts off. Even when you sleep, it’s working and showing you stuff and telling you stories.
As you’re being entertained, you’re processing what you’re reading or seeing and correlating it to what’s already in your head and the world around you to help you make sense of life. It’s impossible to escape into entertainment, that is, truly escape. Entertainment is simply another window through which to view the world. (Even fantastical worlds, which were created and written with some, even minute, connection to reality.)
All this isn’t meant to put a damper on entertainment value but rather add a new layer to it, a recognition of what’s really going on when we try to get away from planet Earth 2019.
All right, let’s talk straight. Specifically, let’s talk author platforms. You’ve read the articles. You’ve been told how important they are. You’ve been given a list of what to include. Heck, you’ve even taken all that information to heart and acted upon it.
And the book sales aren’t happening.
So you keep at it, hoping one day it’ll all pay off. Day in and day out you bust your tail on social media and the Web only to keep missing your goal sales-wise. Or, perhaps, you hit it some months and others you wonder what it’s all for. Frustration sets in and you don’t know what’s going on. You did what Author A said. You got your Facebook page, your Twitter account, your blog, your Instagram and all the others—yet still you’re just another author voice shouting into the storm.
Here’s the issue: you’re following someone else’s advice. Worse, you’re following it to the letter and in the game of publishing, following the author platform advice to a T is a death sentence.
This is why:
Publishing is a giant crapshoot. There is no sure-fire way to do anything. Anyone who tells you otherwise is either lying or trying to sell you something. While true there are basics and groundwork you can lay, that’s all those things are. Yes, your standard author platform recipe should be part of your game plan. That’s no different than saying you want to sell your book but you know you can’t sell your manuscript as is. You need to make it pretty and put it between two covers before you can do so. That’s a given. The basics.
The standard author platform isn’t working for you is because you aren’t making it yours. You’re making it like someone else’s or, simply, following the basic recipe without adding the personal tender loving touch that makes your cookies taste better than the other guy’s.
This is how to fix the issue, written step-by-step, but don’t treat it like an instruction manual. Customization, you know?
Step one:
Lay down the standard recipe. All good baking has a fairly consistent base across the board. Have your Facebook page, your Twitter, blog, Instagram and all that. Customize each page and make it about you and your books then commit to a Web plan where you’re active on each on a regular basis.
Step two:
Start adding the TLC. Don’t make your Facebook page like Joe Famous’s. Make it like yours.
I hate the word “brand” when it comes to this author stuff. It turns us into a product and, frankly, art is never about product. It can become a product, but should never be a product. See the difference? This world is sickly loaded with consumerism and people pushing products non-stop twenty-four hours a day. Most of us have tuned out the racket. But what draws us and captures our attention? Unique items and unique people. This so-called “brand” you’re supposed to become? How about voice? After all, your voice is what makes your art what it is to begin with. Why turn that off when sharing it with people?
So . . .
Format and design your pages to reflect you and your books. Don’t be all authorish. Don’t be all bookish. Don’t make people feel like they’re in a stuffy library when they visit you on the Web. In other words, don’t be so professional you come off as cold. Cold people suck.
Into baking or crafts? Build that into your page designs and content.
Into superheroes and comics? Put up some indie superhero character art as part of your banner and pictures.
Into sci-fi and tech? Give your page(s) a mechanical flare and make the electro-junkies squee on the inside when they visit you.
Into horror? Spook it up, man.
Get the idea?
Step three:
With your on-line base of operations already established, leave it alone for a bit and start playing around with other marketing ideas.
Some items . . .
Set up book signings. Table at conventions. Hook up with some craft shows and flea markets. Arrange a book tour, say, local at first then, depending on success, look at traveling out-of-province/state, even country.
Set yourself up as a unique property at these events. Don’t just have a plain table. Add some posters and signage. Add some props. Display your books in a pyramid-like tower. Stand out. Fool around. Don’t be the lonely author who sits there with a handful of books laid out boring and flat in front of them, longingly gazing at the passersby, your eyes pleading, “Please come talk to me. Please come buy my book.” I mean, you took all this time to personalize your on-line presence, why wouldn’t you do the same for your off-line one?
Casually bring up you’re an author into everyday conversations. You can subtly work your pitch into whatever you’re talking about with someone—choose appropriately, of course—and at a bare minimum leave them with a business card. But have books on-hand or in your car in case a sale is to be made. Trust me, it happens.
Go to open mic nights and share story excerpts or poetry. This is your chance to pimp your work, network and perhaps get hired for new projects.
Do workshops.
And a thousand other things. These examples are to make this point: lay your groundwork—that author platform—then play around with other marketing avenues. You’ll be surprised what works. You’ll also be surprised at what doesn’t because what works for Author A doesn’t always work for Author B.
Book marketing is all about customization. It’s about finding what works for you and putting energy into those things while discarding the things that don’t after you’ve given them a fair chance (i.e. six months to a year or something). And you know what? Even that thing you did that didn’t work for your first novel might be the goldmine that works for your second one. Each book is different. Even each book in a series is different.
Authors want the easy way out. “I just want to write,” they say. Well, if that were really true, you wouldn’t be publishing as well, right?
Or they want to be told what to do: that standard author platform recipe. Come on. How can you be so creative in fiction then totally useless outside of it? Don’t you know your life is a story and so is your book career? That creative flare that you put on the page can be used off of it, too. Stop thinking inside of your book and start thinking outside of it.
After this article is drafted, my plan for the day is to revisit my platform, one that I’ve already customized to me over the years—self-publishing since 2004—and take inventory on what’s working and what isn’t. I’m going to make some changes and try new things. Going to add my own TLC instead of relying on the standard Author Platform recipe.
I’m eager to see how these cookies turn out. I already know my zombie chocolate chip ones are dead ringers for a win and my Axiom-man cookies are super.
Screw the standard author platform. It’s boring and useless. But your own? The one with your personal touch?
The Internet is a painfully crowded place, especially these days. I remember in the late nineties when the Web was starting to take shape. There were some basic websites and, well, that was about it. Communication on-line was pretty much email. Now look at us—everyone’s on-line, we’re all shouting, and social media is the main form of communication.
Unfortunately, there’s just too many people and these days, with every one and their monkey writing a book, there’s too many authors and it’s near impossible to get noticed. Sure, it happens, and some authors build a sizable and—keyword: pragmatic—social following, but for the most part, many struggle in this area.
Newsletters bypass all the number games associated with social media, the whole like-for-like and I-follow-you-you-follow-me tactics, and all the rest. (Which are pretty much useless because those are about quantity not quality.)
Productive numbers are where it’s at and newsletters, by their very opt-in nature, cater to that. Do you want to know who is truly invested in what you do? Start a newsletter.
It’s focused marketing: sending out communication and information to people who have chosen to hear what you have to say. Actually, I don’t even like to use the word “marketing” in this case because that totally devalues the point of a newsletter, which is connecting with readers who genuinely care about you in return.
Look at the word itself: newsletter. It’s a letter, not a brochure.
Sure, your newsletter numbers might be smaller than your Facebook likes, but they’re quality numbers, which have more value than just a high like count. The people who have chosen to receive a newsletter from you are the same people who are more likely to get a copy of your book because a genuine interest in you has already taken place.
There are so many ways to go about doing a newsletter, some of which are:
The Plain Jane promo newsletter.
This is the kind that only goes out when an author has a new release. It’s not about communicating with the reader, but simply selling to them. I find these shallow; see the newsletter work breakdown above.
The monthly update newsletter.
Typically something sent out once a month, this is the newsletter where the author says what’s going on with them, where what project is at in the production process and to promote a book(s) or event or something.
The weekly newsletter.
My personal favorite and the kind I run, which I’ll get to in a moment. The weekly version can be like the monthly one, just sent out weekly. Or it can be about creating a dialogue with the readers and talking points of interest, usually to do with writing or books or entertainment.
My weekly newsletter, The Canister X Transmission—presently in its second year—has four main points: writing/publishing/marketing tip of the week; book/comic spotlight from my catalog; creator spotlight focusing on indie and mainstream creators who’ve impacted my career; rant of the week, which is basically a positive or negative thing depending on what’s been heavily on my mind for the past seven days.
I also offer a free thriller e-novelette download if you sign up.
The benefits:
Regular connection with readers who actually want to hear from you exercise in self-discipline to maintain the newsletter schedule, which then trains you to keep deadlines for other projects like, um, your books an opportunity to market work to readers without spamming, which can lead to sales options outside of the usual channels a chance to encourage and inspire others
Ultimately, newsletters make the on-line world a smaller place and, frankly, in today’s obscenely overcrowded rat race society, it’s sorely needed. It’s a chance to quiet down, meet with a reader, and open up about what’s going on on your end. And you’d be surprised. Readers respond to newsletters with their thoughts, questions and more.
Beats an overcrowded social media channel any day.
For some reason I’ve recently been giving a lot of thought to my writing process and I came to the conclusion I don’t really have one. At least, not in the conventional sense when someone thinks about how an author writes a book. Usually it involves notions of slaving away over the words, crafting each sentence to perfection, doing rewrite after rewrite, line editing, copy editing, proofing and so forth.
None of that applies to me. Not in that sort of depth, anyway.
My first book, A Stranger Dead, and from what I recall, involved a lot of that: slaving away over each word. Being a first book and first effort, that’s how I thought book writing was done. And, hey, if that’s how you write your books, by all means, whatever works, right?
But for me, I’ve been following the same writing process for at least a decade. It’s bare-bones simple, and doesn’t require a lot of brain power other than the first draft, and even then, I’m not exhausting my mental energy to the point of being brain dead after a writing session.
Though there are exceptions, this is typically how I write a book:
– A title or basic premise comes to me
– I let it stew in the back of my head so my subconscious can work things out without me consciously thinking about them
– The first line of the story comes to mind
– I get to work on the first draft
On the first draft:
I’ve only outlined a book once, and that book is still in process as of this writing. I will also be outlining another book to finish it off because it involves time travel and I got myself into a possible paradoxical mess with the thing so I need to iron out the details so it’s paradox-free (something that’s very important when writing time travel stories). Other than that, I simply write a book as it comes to me, scene by scene, sentence by sentence, word by word. I don’t think about what I’m writing. I just write it as I see it in my head and that’s it. I’ve written enough books over the years to know the golden rule that every word needs to serve the story, so I don’t have to worry about scenes being cut later because they’re just fluff.
And that’s it. I write the story start to finish and do not edit as I go along.
Sometimes I know how it’s going to end, sometimes I don’t. Sometimes when I do know how it’s going to end—and since I let the story tell itself—that ending either doesn’t happen or doesn’t happen how I originally envisioned it. But whatever. I let the story do the talking, not me.
After the first draft is done, I run a spellcheck and print it out.
I leave the book alone for a while, sometimes a week, sometimes a month, then get to work on the second draft.
On the second draft:
By leaving the book alone, I had a chance to mentally distance myself from it before going at it with fresh eyes.
You see, you write and read at different speeds, so while taking my pen to my first draft, I read it at a reader’s rate and am able to smooth out choppy sentences or catch words I repeat—every writer has a go-to word or phrase in their first draft—and make sure story continuity lines up. It’s this latter point that always astonishes me: the way your subconscious keeps track of everything between writing sessions and keeps the story in order. I might add a sentence or two or delete a couple redundancies. Nothing fancy.
I then type up my second draft edits and print the book out again for draft three.
On the third draft:
This is the polish draft, and after having done a solid clean-up on it in draft two, this draft is a way to catch anything I missed the first time and do a spit shine on it. Seldom are any substantial changes made. Again, it’s done at reader’s rate so I just read along and tweak things here and there.
These changes are typed up and the book goes off to my editor.
I wait for the editor to do what I pay him for then get the book back from him.
On the editor’s draft:
At this point I’m already getting sick of my own story after having been through it three times, so all I do during this phase is go through my editor’s edits and only his edits. I agree with 95% of them; the remaining 5% are usually matters of taste and preference and not actual errors.
My editor’s work is now complete. He gets paid, and all he has to do is await his editor’s copy in the mail when it’s ready.
I take the editor’s draft and do a three-quarter format on the book.
On the partially-formatted book:
The book is now resembling what the reader will eventually see in terms of layout and trim size. Chapter headings are decorated and basic front and back matter are put in place. The only thing that’s really missing are the headers and footers.
I print it out.
Since I consider my editor’s draft draft number four, this partially-formatted book is my fifth and final draft in which I go through it and catch anything my editor or I might’ve missed. What’s helpful about this stage is the new layout of the book. There are less words per line at a 6 x 9” trim size than your standard 8.5 x 11” piece of paper. Things read differently and any error seems to jump out all the clearer.
These mistakes are fixed and are typed into the computer.
I then go on to finish the book with its final bells and whistles.
On the bells and whistles:
These include adding the headers and footers, the title cards and any ad matter in the back.
At this stage, it’s just an issue of making sure all the formatting is in place, and the book itself is done.
Paperback formatting is always done first, then the various eBook formatting required for the different platforms comes after.
On the off-chance I catch a mistake while formatting, I then have to sort through the different files and make the change in each. It’s annoying and a pain but has to be done.
Then that’s it. It’s off to press.
Of course, during the preliminary format I get my page count thus can create my cover, but that’s not the topic of this post.
But that’s my process. Five total drafts, four of which are mine.
A long time ago a writer friend gave me the greatest bit of publishing advice I’ve ever received. I’ve repeated it a bunch of times to writers in all sorts of forums and venues over the years, and it’s this: it’s only a book. And that’s how I treat my novels: they’re only books. That’s all they are. They’re stories. They’re fantasies. They’re entertainment. Like I always say, kingdoms won’t rise and fall based on something I’ve written so I’m long past the stage of obsessing over my stories.
I just write the damn thing, clean it up, then share it with you.
That’s the writing process, if you want to call it that.
“Wait . . . what?” you say. “If I don’t sell my book, who’s going to read it? Isn’t selling my book and making money what authors are supposed to do after publication?”
I don’t know. Is it?
If you want to ensure your book won’t sell, sell your book.
Here’s what I mean:
The on-line world is loaded with authors whining and begging people to, “Buy my book!” They form groups on Facebook, which amount to nothing more than broke writers marketing their books to other broke writers. They tweet purchase links all day and hit up social networks with ads . . . then cry at night because it did absolutely nothing for them.
How do you get a following these days with everyone and their dog writing a book, publishing it and calling themselves an author?
Or how does someone who starts from scratch come out of nowhere and move copies of their work without shoving it in people’s faces? (And we’ve all seen them: those authors whom we’ve never heard of move a gazillion copies.)
To build a following, marketing your book will get you nowhere. Sure, you might catch a few sales and feel like a success story all your own—and rightly you should, to be honest—but to keep those sales going and to build a readership, you need to switch up your game plan.
You need to start marketing yourself.
Some people call this branding. What are we? Cattle? I don’t want a brand for my books. I don’t want my books to be what I’m known for. I want me to be what I’m known for. When I’m dead and gone, that’s the thing that matters, not how many books I sold.
Stop chasing the almighty dollar and start chasing the reader.
You don’t want to be known as that distant author behind a desk somewhere. You don’t want to be that high-and-lofty literary guest at some convention. You want to be that down-to-earth extra awesome person who’s a familiar face at shows and signings. You want to be that friendly and approachable on-line personality who’s a class act and is genuinely interested in interacting with their readers.
“But all I want to do is write!”
Then get out of the business, frankly. Or, if you must write, then don’t publish. As much as I’m an art-first-money-later guy, I’d be lying if I said I wouldn’t want to make a few bucks off what I do. The motivation to make cash isn’t to be rich, though. I don’t care about that stuff. I just want to make enough to live on. But I can’t do that selling my book. I have to sell me.
Let me break it down for you in really simple terms:
When you first started writing, you went through a lot of trial and error and a lot of drafts. As you wrote a few books, you noticed your style started changing and at one point you reached that magical book where everything was different and you found your voice. Since then, your voice has been your style. Writing is easier, editing is easier, coming up with stories is easier, too.
This applies to your marketing efforts. You need to find your voice. You can’t just be another author spamming the world. There are ads everywhere for everything. People ignore that stuff. But they don’t tune out unique voices . . . especially if that voice has something of value to say. This is how followings are made and grown. You become known as the author “who’s like that.” Not the author “who’s like so-and-so . . . and a million others.”
I’ve been publishing since 2003, and indie publishing since 2004. I’ve seen it all. People have come and gone. There’s been successes and failures. Ups and downs. Yet there is one thing that has remained consistent throughout all of it: the authors who found their marketing voice are the ones who are still doing well today, who have a following, and have cultivated loyal readers based on who they are and not just their work.
To be clear, I’m not diminishing the importance of putting out good books. Sometimes that can indeed be enough to build a readership (i.e. it initiates word-of-mouth, etc.). But if you’re an author lost to the din of the flooded publishing world, writing a damn good book is probably not going to cut it. You need to get yourself out there and expose yourself to readers by showing them who you are behind the page.
Some writers niche themselves and become known for a certain thing or a certain personality. Others are more broad-brush. Whatever the case, simply blasting ads everywhere isn’t going to do anything for you. But if you meet people, whether on-line or off-, and not just use it as a means to pitch them your book, you’ll be surprised at how many copies you’ll move.
Put the people first, your book/comic/whatever second. This is so important. This about reputation and, at least for me, I never, ever buy books from people who blatantly shove it in my face. I don’t care how good the cover is or what the synopsis is about. As a reader, I want to be cared for. I want to know this isn’t just a money game to the writer.
Art first, book(s) second.
And if you’ve somehow missed the point of everything above, all I’m saying is be yourself, share yourself, then share info about your book after that.
Connect with readers first, then point them to the page.
Author’s note: This essay originally aired on this blog prior to the file purge of 2014. It is now being rerun for your reading pleasure. Please note Zomtropolis is no longer available as a free on-line serial and will be released in paperback and eBook in the near future.
Zombies are monsters. At least, that’s the standard definition. Someone dies, rises, has a taste of human flesh and so hunts down the living and, once the prey is caught, chows down and eats their guts. Oh, and they’re ugly, too, slowly rotting away with each passing day.
That’s the standard version of the zombie and the one most are familiar with.
It’s the one I knew of when I first discovered them, but as for their main backstory, I didn’t know what that wasy.
See, I grew up in a household where horror and monsters where off limits. This was a good thing, in that I didn’t have to view creepy faces, see blood and guts, watch people get killed, or be subject to dark forests like other kids I knew. I was probably saved hundreds of hours of nightmares as a result. This absence of horror made for a happier childhood, in that regard. My dad always said, “If you want to watch horror, watch the news.” And he was right, and still is. We live in a sad world with villains in it that outmatch most of what we create in books or on screen.
At the same time, being so sheltered was a detriment to a well-rounded upbringing because later on, I was naïve about a lot of things, including the darker side of life, both in terms of what humans were capable of and scary images.
My first exposure to monsters was seeing a ripped-from-a-magazine picture of Freddy Krueger lying in the playground in elementary. The image of a disfigured man with bubbles on his skin was so foreign to me that I had occasional nightmares from that single image for years. I never saw an actual Freddy movie until I was eighteen and living on my own, but I got to tell you: going to the video store to rent one sent up all sorts of red flags and I was scared to watch A Nightmare on Elm Street for the first time.
But zombies, werewolves or vampires growing up?
At most I saw the Halloween episode of Highway to Heaven where Michael Landon was a werewolf for part of it. Scared me to death. Same with that other episode with the devil.
Highway to Heaven. Good show, from what I remember, and it was allowed in the Christian household I grew up in for its message. It was also this growing up in a Christian household and the zero tolerance policy for horror and monsters that shaped my life, not only in terms of what I couldn’t see, but how I reacted when faced with the horrors that pop up in life now and then.
In fact, I only got into horror because of something painful that happened to me. It was in this place of darkness that I found comfort in other dark things for a long time.
Later, when I incorporated writing about zombies into my writing career, my view of the undead and fandom of them wasn’t your typical horror fan’s. It wasn’t the blood and guts that excited me or their spooky nature, the whole things-that-go-bump-in-the-night thing.
Instead, it was rooted in my first love: superheroes.
And they still are.
I’ve never viewed zombies as “horror monsters” in terms of how I create and write them. To me, they’ve always been supervillains, and I think it’s this definition of them that is more accurate: they are “super” because they can’t die via conventional means—only by the removal of the head—and are certainly not part of our everyday lives, and they are “villains” because of the evil act of eating others they commit.
When I set out to write my first zombie book, Blood of the Dead (book one of the Undead World Trilogy) I didn’t want to write a standard zombie novel about a virus, people dying, people coming back, people surviving. I’ve never been one for formulas in my fiction and have always tried to do something new with each tale. Once the story was done, it immediately birthed unusual plans for the sequel, Possession of the Dead: angels, demons, giant zombies some fifteen stories high, shamblers and sprinters, shape shifting zombies and the consequences of the time travel ending of the first book. The third, Redemption of the Dead, incorporated all these unusual elements, while neatly dealing with the time travel issue and ensuring it was paradox-free, which, as a major time travel fan, was something important to me. But all along, as these books were written, the zombies were supervillains to me, with my main cast—Joe, Billy, August, Des, Tracy—being superheroes in their own right, especially Joe and Tracy. While Joe was an excellent shot with the gun, tough as nails and grim, Tracy was a highly-skilled marksmen and fighter. Likewise, they had the tendency to rescue people versus just letting people die.
The story certainly would not have been what it was without my love of the superhero genre and my sheltered upbringing. Doing zombie stories this way also enabled me to tackle Zombie Fight Night: Battles of the Dead, with a kind of comic book sensibility, that is, classic characters—ninjas, samurai, robots, Vikings, and more—and pit them up against the undead in Bloodsport-like battles, each fight with a purpose that served the overall story being told between each bout.
The supervillain angle—I like it. I grew up with it, being a huge fan of Super Friends, the Christopher Reeve Superman flicks, the Tim Burton Batman movies, even the Spider-Man TV show. To be honest, I can’t imagine writing monsters any other way other than as supervillains because that’s what they are to me.
Any monster is, actually, and I explored this idea in the series of anthologies I edit called Metahumans vs. The first two are Metahumans vs the Undead and Metahumans vs Werewolves. For the uninitiated, metahumans are superheroes are the same thing. The idea with this series was not only to showcase independent superheroes, but also put them up against a new kind of supervillain that isn’t used that often in comics or cartoons: monsters.
Before you accuse me of this article being a giant commercial for my undead work—for free serial zombie fiction, see my on-line novel, Zomtropolis at www.canisterx.com, wink wink, nudge nudge—there’s a point to all these examples, and that is this: not to let stereotypes and archetypes be a guide for your fiction, in this, we’re talking about undead fiction.
Why do zombies have to monsters via the standard definition? Why can’t there be something more to them?
I fully realize we live in a very commercialistic society, where most of what’s produced is made because it’ll make the most money. For me, this is a shallow way of approaching storytelling. It’s selfish, it’s limiting, it’s, frankly, wrong. Art—which includes writing—should be about honest expression, about pushing boundaries and trying something new. Will this new thing always be popular? No, but the fact that it is new is important and shows the artist behind it has put thought into it and expressed something from within versus simply a formula of what would sell.
Let’s look at the typical zombie formula.
1) a virus sweeps the world, killing people
2) these people rise from the dead as flesh-eating machines
3) a group of people were somehow not infected—which may or may not be explained
4) this group must survive in a half-destroyed world with limited resources—are our armies really that incompetent that the surviving military couldn’t defeat creatures who are stupid and slow?—and battle amongst themselves and against shambling zombies
Did I miss anything?
While this is fine for the skeleton of a story, it doesn’t make much for the meat of it. There needs to be more. Reasons for things need to be given. A new spin on these four main ideas needs to be taken otherwise it’s just the same story being told over and over again, the only difference being the people’s names and locales.
“Well, that’s what the audience expects?” you say. They expect that because that’s what we’ve been giving them.
Ever read a book or see a movie and go, “Now that’s a new way to do it?” I have. It’s an amazing realization and elevates the work in question to a whole new level upon seeing it.
Some possible fixes to the aforementioned zombie formula, off the top of my head:
1) Why is it always a virus? Why not something supernatural? Or something from space? Something from Earth? Something mechanical that gives the illusion of people back from the dead? I edited an anthology called Dead Science, which challenged the authors to create unique science-gone-wrong-based origins for the undead. The stories they came up with were fun and original.
2) Shamblers and sprinters seem to be the order of the day. Some have ventured into smart zombie territory. What if they had super strength? What if to kill them it wasn’t cutting off their heads but it was their guts—source of hunger—that needed to be removed? What if they were giants? What if part of the cause of them dying also shrank them and you had zombies so small they were like bugs and could get all over you so quickly like ants that you had no hope of survival?
3) Seldom is it explained why the group of survivors were immune to the zombie virus. An explanation for their survival needs to be included? Was a vicinity thing? Did the cause of the undead only affect people indoors? Outdoors? Is the whole world taken out or just a part of it?
4) How come the world is always destroyed within a few weeks of the outbreak? Have you noticed this or is it just me? While I realize people act like animals under panic—we’ve all seen riots on the news—all these cities with broken everything, over-turned cars, bodies everywhere, graffiti, everyone suddenly in torn clothes, etc.—I just don’t get it. What about our military? Wouldn’t the countries’ forces combine to eradicate a common threat like a zombie outbreak? How could even a horde of zombies take out a guy with a machine gun unless they’re oh-so-slow moving bodies somehow got in a sneak attack? What about planes and bombs?
I won’t admit to having read every zombie book or seen every zombie movie, but it seems to me the element of realism has been taken out. It’s always been my view that a book or comic or movie—whatever—needs to be grounded in reality somehow, the whole “what if this happened tomorrow for real” thing. To add such an element to a book—regardless of how out-of-this-world the circumstance is—suddenly brings that fantastic circumstance into our world and puts the reader right in the middle of the tale because he/she can completely understand why things happen a certain way. Life isn’t full of conveniences, tidy plotlines and clichéd ideas. It’s a mess with tons of twists and turns.
Shouldn’t our stories reflect life?
The argument is people want to escape. For me, that’s just an excuse to get out of a life that isn’t the one you wanted. How about turning that on its head and reading stories about lives like yours, that aren’t the way the characters wanted, and you draw strength and encouragement from that? There’s lots to be said about relatability and seeing people in the same boat as you, whether they’re real or not, whether the world they inhabit is yours or not.
But I realize that trying new things and going against the grain is countercultural, especially in the West. I realize that to propose writing zombie fiction as something other than zombie fiction flies in the face of decades of tradition.
It just seems, though, that these standard ideas have become so ingrained in us that we’re afraid to move or operate outside them. Afraid to grow. Afraid to step off the beaten path and blaze a new trail.
With so many writers these days focusing all their marketing efforts on-line, they’re putting themselves in a corner and limiting their exposure. Off-line sales are where the bread and butter is at if you play your cards right.
I’m talking conventions, which are basically glorified book signings.
Since 2007, I’ve been tabling at Central Canada Comic Con here in Winnipeg, a giant comic book convention. This show is also a big part of my paycheck, and my books fit right in because I write nerdy stuff like monster stories, superhero fiction and sci-fi.
A lot has been learned about having a successful show over the years. Here are some convention basics to get you and your book(s) started:
1. Display
Have an eye-catching display. When competing against so many other booths and tables, you need to stand out. Bring a tablecloth because not all shows provide them. Use signage, big ones, like 11”x17” set up on stands so folks catch sight of your book’s cover or what the deal of the day is. Want to really stand out? Get a big banner printed up, one you can put behind you. This can display your name and what you do. It can feature your book covers, a web address. Lots of options.
By all means, lay your books flat if you want, but if you prop them up on book stands, all the better. It raises them above the table and draws the eye. Simple picture frame stands work fine. I use iPad ones because they compact better for transport.
Have a series? Lay them out in order of reading.
Write in multiple genres? Organize them as such on the table. Makes it easier to direct the customer to what’s what.
2. Pricing
Big sales point. Offer convention-only pricing. I do ten dollars a novel, five bucks a novella. I make sure the customer knows the convention is the only place to get the deal. Get my stuff at a store or on-line and you’ll pay more. Everyone likes saving money.
You can also bundle your books. Have a series? Instead of three books at ten beans each, how about three for twenty-five? You can also do a buy-two-get-one-free thing. Whatever works for you provided you come out in the black all things considered.
3. Book Stock
Better to bring more books than necessary. Nothing worse than selling out and having someone want something. With time and experience, you’ll learn your top sellers and will stock up accordingly. For a first-time show, I recommend at least fifteen copies of each title. If you only have one book out, bring at least twenty.
4. Miscellaneous Items
Scatter bookmarks and business cards around your table. If someone doesn’t buy something, at least you can send them off with a card for a potential after sale.
5. You
Be courteous, be nice, give the customer the time of day. Don’t be a fake. Answer their questions honestly. Be active. Don’t squirrel yourself away behind your table. Say hi to people as they walk past. Smile. And, please, don’t do the lonely-author thing where you sit there staring at folks, the look in your eyes saying, “Please come talk to me.” Just be cool. Relax. With time and experience, you’ll find what works for you in your personable approach. Ultimately, be yourself. This isn’t a show.
There’s so much to expand on regarding the above, but space doesn’t allow it. Why not sound off in the comments below and exchange tips and tricks with your fellow authors? I’ll tune in when I can and do the same.
Since about the spring of 2009, I’ve been working full time as a writer and publisher. There have been a couple out-of-the-house gigs here and there since 2014, but otherwise I’ve been on my own. Even after the past seven years or so, it still all feels kinda new. If you know my journey and all that went on behind-the-scenes, you know it hasn’t been an easy road, so to finally be able to live my creative dream after all those obstacles is surreal. There are days I feel like I’m doing something wrong; decades of being conditioned to think that all jobs need to occur at a place of business instead of in a home office still creeps into my brain once in a while. Calling my own shots and my own hours is something I’m still getting used to even after years of doing it.
On Working for a Living:
I’ve never been opposed to working for a living. I believe everyone needs to earn their own way through life and not live on handouts. To clarify, “earning their own way” is meant as don’t be one of those people who sit around all day or count every day as play time. A person needs to work and that doesn’t necessarily mean at a job-job. If you’re a stay-at-home parent, you have my admiration because I did the stay-at-home dad thing for a long time and know how hard it is to maintain a home plus take care of a couple rugrats. Actually, stay-at-home parents work harder than anyone else if you count all the tasks and stresses associated with it. They make a living for everyone else around them even though they don’t collect dollars and cents every two weeks.
The world owes you nothing.
Nothing.
If you want something, you have to go and get it.
On Living Without a Regular Paycheck:
My needs are small and, in recent years especially, I’ve become something of a minimalist in terms of being content and fulfilled by the basics: food, shelter, clothes, a means to work. All the rest is window dressing, and I don’t chase the dollar sign nor do I want a rich lifestyle. Heck, I go to some friends’ houses who are way more well off than I am and within a few minutes I feel out of place. Same with fancy restaurants or venues. I get uncomfortable. I’m good with my 110-year-old house with a crappy paint job and holes in my socks.
But in terms of working without knowing where the next paycheck is coming from, I’ve gotten used it and I’ve always been provided for even when I’ve hit lean times now and then. The basics have always been met and, at the end of the day, those are the most important.
Living without security has also taught me to ensure I get my butt in gear and produce books and items to keep those books selling which, when the payday comes, makes it even more rewarding than a guaranteed salary because I know had I not made the effort to move the books, I wouldn’t be able to buy my next box of cereal.
It was a hard leap to plunge into what was essentially the world of sales and commission. When you’re used to a regular 9-5 and have been brainwashed by everyone in your circle that security is the way to go, it was a challenge to start working without a net.
Nowadays, I like the thrill of the chase. Even as I type this, my June is up in the air monetarily speaking, but I know I’ll be okay once it rolls around.
On Community:
The greatest reward is the creative community I’ve plugged myself into over the years. If I were to corral the people together into categories, they fall into two major groups: my on-line horror buddies whom I spent hours and hours with over the computer back in the early days, and the second group is a local one I started getting involved with in the fall of 2014. (Social media killed that first one.)
Writing is an incredibly lonely job. It’s fun while you’re doing it and is best done by yourself, but when you’re doing all the peripheral tasks of independent publishing, it can get lonesome sitting there at a computer all day. Having a group to connect with now and then in the real world has enabled me to get out of the house and be an off-line human being. It has filled me up in ways digital connection cannot, and since I’m generally opposed to living my whole life on the Internet, has been quite welcome.
Final Thought:
I don’t know what the future looks like creatively-speaking. Truthfully, I don’t want to know. But what I do know is come the day I’m lying on my deathbed, I get to lay there and look back over my career and know I had a fulfilling working life doing what I love on my own terms. That’s something money can’t buy, is something I can take with me as I leave this world, and an example I can leave behind on what it truly means to be rich.
But for now, I’m content working as a full time writer.
Note: This post was originally published on Jeffrey Allen Davis’s blog
There are two kinds of writers when it comes to the Christian camp: those who are Christian authors and those who are authors that are Christian. The former is the writer who deliberately writes Christian fiction, stories with a Christian message and often with Christian characters. The latter is the writer who writes stories from a Christian worldview but doesn’t overtly share their faith via the stories they tell.
I’m in the latter camp, though I have ventured into the first. The reason I’m in the latter is because—just the way my writing career started and has gone—my story ideas tend to fall in the secular category in terms of concept and execution as opposed to me sitting down and purposefully writing a story with a Christian message.
Science fiction, fantasy, horror, superheroes—these are my genres. I’m a huge nerd and always have been. And while true there is such a thing as Christian speculative fiction, my characters tend to be your secular every-man instead of hardcore believers. I have written obvious Christian characters in the past, but doing so brings up a problem because if indeed a truly born-again Christian writer is going to write a truly born-again Christian character, he/she knows they need to be accurate in their portrayal of what a Christian really is. Simply writing a religious character, though that can have its merits, is a disservice from the Christian worldview because our aim is to convey truth as it is, not what man has made it out to be.
In my work, I tend to provide Christian ideals via my secular characters while also showcasing their flaws and even, in some cases, their lack of religious conviction. Things like hope, love, perseverance, self-discipline and so on—items most of humanity agrees are good things, though all have root in Christian-Judeo teaching—are prevalent in my characters. I’ve found that if I make a truly Christian character, it tends to, at this stage in my career, be a stifle on showing a character’s humanity. To clarify, in Christian circles we are well aware that we all have faults big and small, but to the outside world, the image of a Christian is one who is righteous ninety-nine percent of the time. If that person screws up while preaching righteousness, then suddenly they’re a hypocrite and the reader has lost all faith in them. We see this in real life almost daily. I find it’s better given my particular stories to have characters with Christian traits as opposed to being outright religious.
That’s not to say Christian characters can’t be well done, but on the whole, most of the time the Christian author is preaching to the choir and, well, have fun trying to interest a secular person into reading your stuff. No one likes being preached to, even Christians in some cases.
However, my personal Christian sensibilities have informed my fiction starting late 2005 and onward. While there were glimpses of it before, in terms of story choices and presentation, there’s a certain code of conduct I have to follow and I believe these fall into three main areas: language, sex and violence.
On language: Some of my very early work had a lot of cursing. Just where I was at at the time. As I continued writing and my heart changed, choice words were removed from my output and instead I found ways to not use bad words. Sometimes a simple, “He swore,” is enough. Other times I challenged myself to write around cursing as, to me, cussing in writing is lazy writing. I’m sure we can debate this but it seems it takes more creativity to come up with other ways to display disgust instead of four-letter words. I’m not talking about using lame soft words like “darnnit” and “oh fudge.” I’m talking about showing a character’s anger or disgust at a situation via their actions and accompanying phrases via creative writing instead of just throwing in a swear word. True, people in real life cuss all the time and, for the secular reader, such language doesn’t offend them. I get that from a let’s-go-for-realism point-of-view, but I can’t see how an author claiming to be Christian can include choice phrases and then preach righteousness off the page.
Interestingly, I also have a flipside argument that is pro language in books, even from Christian writers. Before you call me a heretic, here me out. You have to ask yourself, what is a swear word? Why are some words dirtier than others? If you look at cursing over the course of human history, it’s gone through a lot of iterations. Long ago, instead of telling someone to blank-off, you’d tell them things like, “I hope you die a thousand deaths” or “May darkness be upon your family.” That was cursing and/or the swear phrases of the time. Of course, spiritually, such phrases are indeed cursing but walking down the street today, if you said that to someone, they’d probably look at you and go, “What?” So it seems that the reason cursing is a no-no amongst Christians is because it displays the heart-motive behind the words used. Frankly, if I told you to screw off, that’s the same as me telling you to F-off because in my heart I mean it the same way. If I stub my toe and yell out something dumb like “Cow patties” in anger, that’s the same as saying the other word. Again, it’s about the heart.
For my own conviction, if I’m doing something around the house and tell someone I have a pile of blank to clean up, I don’t mean such a word in a malicious way nor is it directed at anyone, therefore I’m in the clear.
But, again, there are certain expectations of the Christian from a worldly standpoint and so it’s best to refrain from swearing in fiction.
On sex: From 2005 onward, there’s been no sex in my books. At most, it is implied (i.e. “They went to the bedroom”), but never graphically detailed. Sex in and of itself is a beautiful thing ordained by God for both procreation and recreation. God is pro sex. However, we humans have twisted and turned it into something else and, worse, have made it a source of entertainment in various mediums. The reason why sex as entertainment is out of bounds is because it incites lust, whether overtly like porn or a little less so via fiction. Is writing about sex wrong in and of itself? No. If someone asked me to give them an idea of what a sex session looked like and wanted me to write it and their motive was purely for education, I’d have no trouble with that. But, if I knew they’d use it as a source of lustful imaginings, then there’s an issue. It’s not so much lusting after fictional characters being wrong—I mean, they’re not real so technically you’ve lusted after nobody thereby haven’t violated Jesus’s command to not look another with lust. But, the danger is it can warp your view of sex and/or sexualize people you see walking down the street thereby putting you in a compromised position. And it’s for that reason I abstain from graphic sex in my books.
It’s kind of like asking is it appropriate for Christian artists to go to life drawing classes with nude models? My answer is it’s just fine provided lust doesn’t enter the equation. The human body is a beautiful thing and was made in God’s image. It’s a work of art. Having been in life drawing classes myself, I can tell you, lust doesn’t enter the mind because after a couple minutes, the naked person standing in front of you is viewed as no more than a teapot or lamp. That’s not to say I view them as objects, but I’m more focused on getting the curves and anatomy right that I’m not even thinking sexual thoughts. But, once more, if lust entered the picture, then it’s time to pack up my sketchpad and leave.
On violence: I struggle in this area. I’m not sure how much is too much and how much is not enough, from a fiction standpoint. After all, every book needs conflict and sometimes that conflict gets violent. Should I show it realistically? Should I skimp over the details? I’m torn. Biblically speaking, Scripture is extremely violent but it never delves into detail. It just says what happened. I’ve read Christian books that handled violence the same way. They broke the rule of show-don’t-tell and quickly told the reader so-and-so was in a fight or got shot and that’s it.
Upon reflection, my stance on violence right now is again rooted in the heart of the issue. Why am I writing it? Is it because I enjoy showing people getting hurt or cut up or whatever? Or am I simply trying to put the reader in the characters’ shoes and take them through the paces so they can feel what the character is feeling? Showing, not telling. Likewise, from the reader’s point-of-view, if I knew some of the more graphic displays of violence in my fiction fueled some sort of weird lust for torture in my readers, then I’d remove that element because I’m feeding something that shouldn’t be fed.
I will say, writing more or less clean books have been a bonus for me. I feel better about my work and it also serves as a selling point at book signings and conventions. Often people want to buy my stuff for their teenagers. When I assure them the books are language- and sex-free, they’re thrilled to hear it and it helps close the sale. I do warn them, however, that some of my stuff is violent and if showing blood is a put-off for them, then maybe they should pass.
The hardest part about being an author that’s Christian is that sometimes it puts a stopper on creativity. It would be fun to write a book with no rules and just put in whatever I felt like—follow the art, so to speak. After all, I’m a sinful man with sinful tendencies and art is about expression, whether that expression is all happy rainbows or storm clouds. Of course, this also means that what I put on paper is a reflection of my own heart. I’m paraphrasing, but like Jesus said, what’s in a man is what comes out of him, and it’s what comes out of him that defiles him or not.
I suppose this is where “Take up your cross daily” applies. In this case, “take up your pen daily.”
I think in the end what I write and what I include ultimately shows where I’m at in my spiritual journey and what business has been squared away and what still needs working on. The main point is this: as mentioned above, it’s about the heart. Mine’s not perfect, but it’s getting better.
Take this as you may.
Sidenote: if you like writing contemplation and publishing talk, consider signing up for my free weekly newsletter, The Canister X Transmission. You also get a free clown thriller out of the deal.
The first year of newsletters have been collected and released as The Canister X Transmission: Year One. Details here. Thanks.
6. Long gone are the days of just writing and nothing else.
Like I said before, unless you catch a break or find yourself in Amazon’s “also bought” loop and bestseller lists, you’ll have to market your work. This goes beyond just having a website and telling your friends on Facebook and Twitter about it (though those items are a good start). Even if you score a traditional deal, you’ll need to put in the time to market your work until you have such a large fan base you know they’ll pick up everything you write regardless of what it is and all that’s needed is an announcement.
A suggestion is to dedicate at least one day a week to marketing or, if you can spare it, do a minimum of two things a day to tell others about your book, two things that involve both the on-line and off-line worlds. Marketing on-line is harder, actually, because you’re competing with so many more voices. Local off-line marketing is much easier—unless there are two hundred thousand authors all shouting about their books in your local bookstore.
Take the time to set up things like:
– newspaper/radio/magazine/blog/website interviews – book signings – convention appearances – social media efforts – trunk-of-car sales – magazine ads – other
It takes time. It takes work. But that’s what it takes. Simply uploading your book to one or two platforms doesn’t cut it anymore.
7. Utilize both the on- and off-line worlds.
It’s easy to fall into the trap of focusing solely on on-line sales. I’ve seen it, I’ve lived it, and I’ve had good times and bad times with it.
Like I said about diversifying, you need to be both on-line and off-line with your book.
My book, Getting Down and Digital: How to Self-publish Your Book, walks you through both processes step-by-step with your average self-publisher’s budget (a few hundred bucks). It gives a well-rounded approach to publishing and emphasizes using both the virtual and real worlds.
I will admit, however, there is an on-line bias and that’s because of the off-line world’s system of book returns. You can be in every bookstore in every country, but unless your book sells and stays sold—bookstores allow customers to return books after all—you face the potential nightmare of having a ton of books returned to you at your expense.
At the same time, off-line sales pose the chance to make a good buck per book. Like I mentioned about my convention experience—and I’ve been doing conventions steadily for seven years—I net $8-10 a book. Can’t do that on-line because even books sold through on-line retailers require the retailers get a cut.
The following should be part of a self-publisher’s arsenal on top of on-line sales through the usual suspects, whether those on-line sales are for eBooks or paperbacks:
– book signings – convention signings – book events – public readings – direct sales to family, friends, co-workers, strangers
8. Publishing costs money.
A lot of writers struggle with cash. I totally get that. I was once homeless because of me chasing this dream and have lived close to the breadline a few times as I pursued it. It’s hard when you look in your cupboard and there’s not much there and you have a family to feed. It’s hard when part of your income is walking back alleys looking for beer cans to cash in. I fully sympathize with any writer struggling right now and those who have struggled. However, the one thing that has always been consistent is it costs money to publish whether one is struggling or not. You need to either save up, work a few extra hours at the day job, get a second job, sell some stuff, do pre-orders or something else to raise capital.
Some people you’ll need to pay:
– an editor – book cover artist and/or book cover designer – printer set up – office supplies – paper and ink to print out your manuscripts – marketing expenses – other
It costs money, too, if you want to get in books for events, signings and other things. However, you can quickly make it back if you get in small quantities like, say, twenty books a pop. (i.e. print books at $4 a book, sell them at $15. I’ve made back my $100 printer bill and then some after the tenth copy sells. Copies eleven through twenty are all gravy.)
9. Stick to your own thing.
Like I mentioned earlier, trends come and go. Recently, there was a huge zombie boom in literature and doing zombie books was like printing money. Now that bubble’s burst and the sales aren’t there like before. I know this from personal experience and from talking to those in my publishing circles.
Vampires were huge for a while and those books were moving like crazy. Now, not as much on the whole. Urban fantasy is the new thing. Those are moving like hotcakes at the moment. But you know what? That’ll change, too, so unless you’re willing to write whatever is hot at the moment, you’re better off just writing what you enjoy. While it’s true some genres sell better than others (i.e. romance has always been a solid seller), you’re better off just doing your own thing. Your joy in writing whatever your genre is will come through on the page and make a better book. You’ll build your brand as “that guy/girl who writes thriller/mystery/superhero/weird” fiction and will develop your following of readers who love that stuff as a result. That’s the trick: finding that niche market of readers who’ll support you for each release. The goal after finding them is to grow that group and sticking to one or two genres goes a long way in making that happen.
If your genre isn’t hot right now, odds are it will be at some point. I never thought I’d see the day when superheroes were all over popular culture. Thanks to Marvel’s efforts at the box office—and if DC gets their act together, them too, and Man of Steel was a sign their new shared universe is off to a good start—they’re everywhere, more than at any other point in history, and it’s put a spotlight into my main genre: superhero fiction (The Axiom-man Saga). Good deal for me. I stuck to my thing and now it’s poised to pay off.
10. Have fun.
Nothing kills creativity like discouragement. When we first start out writing, we’re all gung ho and looking to make a career. We’re hungry for it and sacrifice anything to get it—I was homeless trying to make this happen, remember? Sometimes success comes right away, other times you got to toil away for years and years. Look at J.A. Konrath. He put in around twenty years before things really came together. I’m sure there were times the fun stopped and, dare I say, he even considered quitting. But he didn’t. He made it work, made it fun and kept on going. Now it’s paid off.
Writing is an art form above all else and there are many writers who never catch a break and just toil away at it their whole lives. They’ll say it’s because “they can’t help themselves but write,” but what does that mean? It means they’re having fun regardless of payoff. Writing is a source of joy for them and completes them in some way. Whether you publish or not, there needs to be a fun element. Very, very few writers write solely for money.
Publishing should be fun, too, even if success doesn’t happen right away. Transforming a book from a manuscript into an actual book with two covers is also an art form, a fun art form, and should be part of the joy of creating something from nothing just like writing the story is. In fact, it’s becomes highly addictive after a while.
Writing should be about honesty and good times. If it’s not, why bother?
Anyway, thanks for reading my Top Ten List of Truths for Self-publishers. There are more, but these are the big ones. Others can be found in my book, Getting Down and Digital: How to Self-publish Your Book, which walks you step-by-step through the publishing process for print and eBooks, formatting, cover design, marketing and more. It’s an entire self-publisher’s education between two covers, one that covers multiple eBook and paperback markets, and is meant to be the ultimate go-to guide for the career indie author.
