• Tag Archives marketing

  • The One Marketing Trick Hiding in Plain Sight

    Posted on by A.P. Fuchs
    A.P. Fuchs Patreon Logo

    The One Marketing Trick Hiding in Plain Sight:

    In this Patreon article, I reveal the one marketing trick that is hiding in plain sight. I don’t see many creators doing it, but it’s one definitely worth adding to your arsenal.

    To read this article–plus the essays archives–subscribe to the Essays tier on my Patreon page. For just two bucks a month, you get a serial novel and essays or articles on the creative life, including tips and tricks to help make creators’ lives easier.

    Please go here to subscribe, and thank you in advance for your support.

    And, of course, please drop me a note any time with questions or comments.


    📂This entry was posted in Patreon Publishing Self-publishing 📎and tagged

  • Newsletter Delay; The Canister X Transmission Issue 252

    Posted on by A.P. Fuchs

    Just a note to inform you there is a newsletter delay this week due to TinyLetter’s site glitching. Until it’s resolved, I am unable to send out the most recent issue so I’ve blogged it here in the interim and will send it out proper once I am able to, which might mean this week you’ll be getting two editions of The Canister X Transmission close together. If the problem persists due to possible staffing shortages on their end, then we’ll just air the newsletter here until things get back to normal.

    There’s a first time for everything.

    Here is the latest edition. It is dated yesterday.

    Newsletter:

    Issue Two Hundred-fifty-two – April 18, 2020

    Hello and welcome to the 252nd issue of THE CANISTER X TRANSMISSION, a weekly newsletter from a schlub up north who offers you strange ramblings every week.

    How is everyone?

    It has been a busy week. Lots of tasks. Lots of work. Lots of prep. Lots of thinking. Lots of stress. Lots of accomplishment. Lots of, well, lots.

    And here we are.

    Oh, and I made bread.

    Work log:

    PROJECT JACKASS (title reveal below); uploaded a sneak peek to the Behind-the-Scenes tier on Patreon showcasing one of the opening pages of PROJECT JACKASS in full color (link below); shot and uploaded a new video to YouTube, which announces PROJECT JACKASS’s real title and quickly takes a glimpse at the artwork and offers a brief premise (link below); blogging; and administration.

    Quick note regarding this newsletter: Issue 260 is the final issue of The Long Year Five. We will do something special at that time. As always, the invite is there if you want to see something particular in that double issue. Just shoot me an email and I’ll see what I can do.

    In blog headline news—and once information known only to my patrons on Patreon—the title of PROJECT JACKASS was revealed! PROJECT JACKASS was a place-holder name for an upcoming webcomic from me called FREDRIKUS, which is about an anthropomorphic dog in a dystopic sc-fi world. Phew. Now I can finally refer to it as an actual thing and not some project document (which is actually a combination of multiple documents including a notebook for the stories).

    Blog headlines:

    Various Bits from the Net – 041220

    Status Report – 041420

    Project Jackass Title Revealed: Fredrikus

    Fredrikus Social Media

    New Fredrikus Behind-the-Scenes Post on Patreon!

    On Art and Never Arriving

    Fredrikus Webcomic Announcement

    Status Report – 041720

    As you can see from the above headline, you are invited to like and follow FREDRIKUS on social media so you can be notified when the strip airs. Please do so. More details about the webcomic to be revealed in due time. Watch the blog to stay current. I will admit, it’s high time new things started to roll out from me and warming up the machine for FREDRIKUS is part of that journey.

    I’m thinking that the next thing to roll out from me is the Inktober 2019 sketchbook I mentioned in a previous issue. PROJECT REBUILD is taking some time due to elements beyond my control and I don’t want to leave you hanging.

    Side note: As much as my blog has been retooled on the back end, sometimes the theme acts up and reverts to black text on white rather than white text on black. If you come across this, don’t worry. I’m still troubleshooting the issue with the hope of taking care of it once and for all in the near future. Just check the blog as per usual and you’ll be fine.

    We’re also gearing up for the new serial novel to air on Patreon because GIGANTIGATOR DEATH MACHINE is almost complete. Watch the blog for the announcement and be sure to get in on the ground floor by becoming a patron today for just a buck. The entirety of GIGANTIGATOR DEATH MACHINE will remain on the site so come time for the new serial novel, you’ll have two novels to read for the price of one. Awesome deal. Please take advantage (it also helps keep me fed). Link below to subscribe to what is essentially the Netflix of literary entertainment from a book and comic guy like me. Thank you in advance for your support.

    Also going on, but not worked on this week, is PROJECT COBALT. This is a big one and an important one, and a lot of thought, trial and error, and work has already been put into it. I’m suspecting a latter 2020 rollout, but keep that fluid for the moment. The world is in upheaval on multiple levels and things are in constant flux as we combat this invisible enemy (amongst other things). But yeah, PROJECT COBALT, man. Onward.

    For a good while I’ve had the marketing materials for a YouTube subscription drive, but we’re not quite there yet in terms of the channel’s relationship to other things. However, I’m a firm believer in groundwork and foundation and I’d like you to be a part of all that’s planned for the channel plus what’s already there. Please use the link below and subscribe. Your subscription will eventually lead to me monetizing the channel, which in turn will fund more comics and books and the stuff I put online for free. But it all takes time and time, in order to do this job full time, requires money. The subscription costs you nothing other than 5 seconds—which I recognize is your valuable time hence why I try and create interesting content in the vein of Heroes and Monsters—and will go a long way toward keeping the media machine running. Thank you in advance again for your support.

    With Year Six of this newsletter fast approaching, I’m getting eager to see how the new format will work, how it will flow, and, ultimately, what it will do for you as my reader. I hope you enjoy the new format in 8 issues.

    In other newsletter news, Year Four was obviously completed a long time ago but was never published. It is still the plan to release it along with The Long Year Five. Also soon, my how-to book, GETTING DOWN AND DIGITAL: HOW TO SELF-PUBLISH YOUR BOOK, will be going out of print. Please grab your copy now. The principles and methods apply to both books and comics. It is also ideal for creators on a budget who are unable to afford fancy formatting programs. It walks you through formatting in MSWord for both print and electronic editions in a tried-and-tested procedure that is quite simple to follow.

    We’re also noodling with the social media broadcaster for FREDRIKUS because I’ve never run a broadcaster for anyone but myself and since good ol’ Fred can’t work the thing himself due to his paws, I’m stuck with the job. Hopefully it all works out. Speaking of which, the broadcaster has run out of broadcasts from that time I loaded ’er up good so that will have to be addressed in the coming week or two as well, but I’m toying with some new ideas. Not that the old ones were bad, but as it is with this game, doesn’t hurt to try new things.

    Okay, I think the above about covers it for this week. Lots of commercials, I know, but we’re at that stage in the grand plan.

    Rollout soon.

    We’re finally getting there. Isn’t that a thing?

    Take care of yourselves and each other. In the end, it’s on us about how we treat people.

    Have a good weekend. Make bread. Send me some.

    – A.P. Fuchs

    All the New Things, MB

    As usual:

    Patreon – Where I post an ongoing serial novel, essays on the creative life, behind-the-scenes secrets, and general jackassery.

    Canister X – Where I’m blogging during the week.

    YouTube – My channel that needs your subscription and views to help it grow.

    Ko-fi – A Tip Jar designed to cover the costs of the free stuff I put on the Web (daily blogging, this newsletter, YouTube videos, and artwork).

    End transmission


    📂This entry was posted in Newsletter 📎and tagged

  • On Art and Never Arriving

    Posted on by A.P. Fuchs

    Prompted by a chat with artist Sean Simmans last night, I got to thinking that it is impossible to ever fully arrive in the arts field.

    You may be doing poorly or extremely well on the scale of subjective success, but wherever you are is only temporary and never stable.

    Any art form is about finding one’s voice, which is different at 30 than it is at 50 than it is at 70. Your style will constantly change, sometimes–and ideally–for the better, but also sometimes not.

    Unfortunately, we have been sold this packaged idea of what success looks like in the art field, genres ripping apart the industry, and marketing madness brainwashing us into what we’re supposed to think art looks like . . . but it’s never accurate.

    Ultimately, art is living and fluid and is like water, always flowing, not a dam in sight.

    Your work might be polished, but even in a polished state, it’s incomplete because there is always that one thing you could have done better or a little bit smarter.

    Art isn’t prefect. It’s not supposed to be. Then it isn’t art. That’s Sean talking and I agree with him.

    Whatever your craft, where you are is where you are. If the art is made, you’re an artist. And, in that context, you have arrived . . . but our work never will.

    It’s all about the journey.


    📂This entry was posted in Public Journal 📎and tagged

  • The Daily Schedule of a Writer/Artist

    Posted on by A.P. Fuchs
    January 27 and 28 2020 day planner

    It’s been a long while since I wrote the daily schedule of a writer/artist (me, in this case). It might have been in one of the newsletters I sent out in the fall that I last talked about it. Might have been on the blog though I’m leaning toward the former. Anyway, regardless, a new layout of the schedule is probably due so here is what a typical day looks like for me at Axiom-man Central. Of course, like in any life, things happen that can throw a wrench into the following general workday. However, I stick to this schedule as the backbone of my whole operation and make time for it as able on days that get screwy. I’ve long advocated a schedule for creators as one of the important ingredients to making a successful career out of the arts.

    Monday to Friday:

    Wake up – Lately it’s been averaging between 8:30 and 9:30am. Next, roll around in bed for a short while to let the brain come online before checking the news.

    Coffee – Go down to the bunker and turn the computer on. Go back up to the main level and get coffee while the computer is loading (older machine so takes a bit to warm up).

    Patreon – On a day a Patreon post is scheduled, I do this first and get it done for my patrons. For example, today was the latest chapter of Gigantigator Death Machine so that was posted before writing this entry. Market Patreon entry.

    Blog – Skip previous step if a non-Patreon day. Write and/or edit blog entry. Take any required picture(s) and post. Market blog entry and set up in the broadcaster a couple of extra notices about the latest entry to air throughout the day on the social feeds.

    Break – Maybe around 15 or 20 minutes. Used to change mental gears. On the break I’ll either read something or play a game or fiddle with something around the house.

    Email – Check email and respond, if needed/able to.

    Work – Writing, drawing, editing, freelancing, book production, marketing, etc. Could be all of those or just one of them. Depends what’s on deadline and what isn’t. Work until 4 with a couple breaks thrown in there between tasks to rest the eyes and/or hands and get blood moving throughout the system. I’ve been trying to give careful attention to lunch because I get so wrapped up working I forget to eat then around 2 I start to feel real sick. A bad habit I’m working on. Back to the job: Pressing work is in my day planner so I consult it every morning so I know if I’ve set the day aside for something(s) specific. Whatever the day planner says I’m doing is priority one for the day. If the day planner shows the day as open, then I work on the next thing due. If things are due more or less around the same time, then I pick whatever I’m leaning toward at that moment.

    End of day – Around 4pm. Start shutting things down; possibly do a couple small tasks that had to wait until the end of the work day for whatever reason (i.e. a quick marketing thing or a phone call or whatever).

    Evening – Cooking is my thing so after the work day is done, I put on my chef’s hat and start thinking about what I want to make for dinner. This involves scoping out the deep freeze and scanning the pantry for ideas (though I usually start getting ideas mid-afternoonish). Then I cook dinner and let the day’s issues–if there are any–melt away. Once dinner is done, the evening is mine to do whatever with whomever (I usually hang out with author Melinda Marshall and this ranges from playing games to reading to TV to going for groceries, etc). On other nights, Melinda and I hang out with my boys.

    Bed – 10pm or thereabouts.

    Saturday:

    Wake up – Somewhere between 9:30 and close to 11am.

    Coffee – Enjoy a cup of coffee with Melinda.

    Newsletter – Head down to the bunker to send Saturday’s newsletter.

    The rest of Saturday and all of Sunday are days off, and it typically takes until late Saturday afternoon for me to put the week in my back pocket. Saturday evening and all of Sunday are used to do next to nothing and purposefully not think about work so my brain can heal from the week and be sharp for the week to come.

    And that’s what a typical week looks like here in the Great White North.

    To touch on what I said above about this schedule being the backbone on days things don’t go as planned, on such days I still let this overall schedule float in the background of my mind so that when a window of time opens up amidst that particularly goofy day, I can still do what needs doing or at least get a start on those things so the day isn’t a wash.

    Right now, this schedule works well and hasn’t changed much since I last talked about it. It will no doubt change somewhere down the line since life isn’t stagnant, but this method works for the time being.


    📂This entry was posted in Blogging Canister X Drawing Life Patreon Publishing Self-publishing Writing 📎and tagged

  • Project Rebuild Notice: Undead World Trilogy

    Posted on by A.P. Fuchs
    Undead World Trilogy by A.P. Fuchs

    Project Rebuild Notice: Undead World Trilogy.

    This notice is to inform you all three books in my Undead World Trilogy are the first on the docket for Project Rebuild (the name I gave in my newsletter to the “things to finish” category from stuff leftover from Project Rebirth).

    From now until their re-release, the books will remain available in their original first-edition formats for my readers who want a first-edition collection of my work. When it’s near time to publish the reissues, these original formats will be removed from sale so please don’t delay and grab your copies now before they’re gone.

    Also note Project Rebuild is very time-consuming thus my free content for the web will slow down a little. Daily blogging, the newsletter, and YouTube videos will continue but the content will shift a little so I ensure this rebuilding project gets completed.

    Thanks.

    Ps. A new essay was posted to Patreon today that discusses spontaneous book or comic marketing and gives ideas on how you can market your project at the drop of a hat. Read it here.


    📂This entry was posted in Books General Announcements Patreon Publishing Self-publishing 📎and tagged

  • What’s in a Name? Web Domain Issue Resolved

    Posted on by A.P. Fuchs

    I have my own web domain name back.

    Forever ago, I used to own the APFuchs dot com domain name. I can’t remember what happened, but I forgot to renew it or something fell through or whatever and I lost it. When I went to re-register the domain, at the time, it took me to a lady’s site which was all in German. Sigh. So, in a pinch, I came up with the CanisterX dot com domain and used that ever since. (For the meaning of the Canister X name, please go here.) Unfortunately, to this day, the dot com that bears my namesake is still unavailable but, being the proud Canadian that I am, and after talking it over with author Melinda Marshall, it was decided I should get a dot ca domain, and so I did.

    APFuchs dot ca is now mine and the web domain redirects here.

    Why have two domains leading to the same site? The short answer is search engine rankings. The dot ca works to my advantage because I’m in Canada so it helps with Canadian searches. It also helps simply because it has my name in it. And, lastly, it’s just nice to have my name back. Regarding keeping the Canister X name, I’ve done so much marketing and linking with it that to make it disappear would be foolish.

    That said, for the interim, the APFuchs dot ca domain will link here to the blog. In the future, it might get its own site, one that will have a link to this blog but won’t be a blog itself. It’ll just be an on-line presence used more as a brochure than something with regularly-changing content. The Canister X blog is for that, so we’ll see what the future brings.

    As for today, before writing this blog post I posted a new essay to Patreon about how to write well every time. It’s worth checking out, especially if you’re a writer. For the rest of the day, the plan is to work on a freelance project or two then see where I’m at after that.

    Hope everyone has a pleasant Tuesday.


    📂This entry was posted in Canister X General Announcements Patreon Web Stuff 📎and tagged

  • On Being Swamped

    Posted on by A.P. Fuchs

    Last night, as I was winding down, I was struck with an idea for another massive project, one that, by it’s very nature, would be ongoing for years to come. I made a bunch of notes, but I had that famous moment where I thought, Gee, don’t I have enough to do already?

    I tweeted:

    “Why is it that I keep coming up with ideas for gigantor projects? As if I’m not busy enough writing books, making comics, blogging daily, taking and sharing pictures of my cooking efforts, marketing, freelancing, and trying to rebuild my life. I need to stop sleeping.”

    If I could indeed stop sleeping, that would free up 8 to 10 hours a day. But I also know that without a good night’s sleep, a person won’t make it in this world, and my years of functioning off minimal sack time are long gone.

    My plan for this massive project is to let it simmer in the ol’ noggin and if I’m still hyped about it in a week or two (or more), then maybe I’ll put it in motion.


    📂This entry was posted in Life Public Journal 📎and tagged

  • On Moving On

    Posted on by A.P. Fuchs

    Note: This entry is from that file I found and is a reflection of how I felt at the time I was originally going to post it. I’m entering it here in the interest of archival purposes.

    I’ve spent a great deal of my career offering as much advice and knowledge I could about how this business works. I’ve given everything from writing tips to marketing ones to going against the grain in some circles only later to be proven right. Upon reflection, I’ve pretty much said everything I have to say about this business. All of it is chronicled on this website, my newsletter archives (and collected editions), Canadian Scribbler, and social media posts.

    I think it’s time to step back and let others discuss those topics and just focus on my own work. See, I love this business so much it upsets me when I see something poorly handled or writers being misled and I’m compelled to say something. I think that season is coming to a close now. Will it be permanent? I don’t know. But will it be for right now? Yeah.

    The Canister X Transmission newsletter archives contain info upon info and can be accessed here.

    Thanks for listening to me all this time, but it’s time for me to move on. Stories to tell. Pictures to draw. Books to make.

    Cheers.


    📂This entry was posted in Public Journal 📎and tagged

  • On One Thing a Day

    Posted on by A.P. Fuchs

    We don’t always have the same amount of energy every day. Heck, some days it’s impossible to move and get out of bed. Unfortunately, not moving equals not doing anything equals being unable to move your career along. I’ve always maintained that if, at a minimum, you can do at least one thing a day—big or small—to move your career forward, you’re one step ahead of yesterday and one step closer to achieving your goals. You can get some writing or drawing in, or get some marketing done, or drop some books off at the bookstore, or anything else. Point is, just do at least one thing a day. That’s at least seven things a week, which leads to 365 things a year.

    Now that’s a lot of work.


    📂This entry was posted in Public Journal Stuff Writing 📎and tagged

  • On Writers and Emails

    Posted on by A.P. Fuchs

    Every writer’s inbox is different. Mine is sitting at 1883 unread messages as of this writing. Some are from fellow creators, others from family, others from friends, and others from fans. That’s just from people, as in, people who took the time to contact me. Then there are the emails that help me with marketing in publishing, emails on my spirituality, folks’ newsletters, and emails pertaining to my business. I’ve pretty much maxed out Gmail’s space since I’m an archivist and archive everything. To keep up with it all, all I can do is read my email when I can and, hopefully, eventually catch up.

    It’s both a burden and a blessing to have that many unread messages in my inbox.

    My favorite emails are from fans, of course, like any other creator.

    What’s in your inbox?


    📂This entry was posted in Public Journal Stuff 📎and tagged