• Category Archives Newsletter
  • Posts pertaining to A.P. Fuchs’s weekly newsletter, The Canister X Transmission.

  • Nearly Ready for the Winter Season

    The winter season is nearly here, which means this week I’m putting the final touches on getting ready for Heavy Broadcast Mode, which starts November 1. Believe it or not, a lot of planning and organizing goes into making books and comics for public consumption. It’s not just me writing a story and sending it out all willy nilly. Every creator works their own way, but on my end, I need to have certain mechanisms in place so I can publish a story and get it into your hands properly. This ranges from the actual publishing machine itself to the promotion side of it to even making sure I have copies here at the Central for you. Then add on the need to make and have all those systems in place all the while keeping a roof over my head and, well, yeah. Busy times.

    This isn’t over-complicating it. It’s just planning things out so, once all is up and running, I have the greatest resource of all when it comes to creating stories and sharing them: Time.

    Everything takes time. Some things take a mere minute, other things take hours or days, and the only way to have that time is do all that I’ve been doing behind the scenes here at the Central. (Speaking of behind the scenes, a new behind-the-scenes entry is going up on my Patreon this Friday. Join the journey to check it out.)

    To find out more of what it takes to keep the creative machine running, please join my free weekly newsletter, The Canister X Transmission. It’s a letter from me to you week after week. It’s a chance for all subscribers to have a common meeting point each week to take a load off, escape the stress of the world, have a read (maybe even a laugh), and just breathe after busting butt all week. It’s also a chance to bring you up to speed on all that’s happened here at the Central, things not always covered on this blog. Pull up a chair. We always have room for one more.


  • Growing my Patreon and Other News

    This week I’ve been growing my Patreon. More people have come on board (thank you) and more content has been added. Friday saw the new chapter of Gigantigator Death Machine go up along with something from behind the scenes. Other items have been added to it since it first launched. Though I’m still at the beginning stages of my Patreon page, I’ve learned that it’s meant to be tended to like a garden, with water (content) and sun (people) making it grow. It’s thrilling to watch the page find its footing. I have a lot planned for it and it’s important to me to make sure my patrons are happy as much as is reasonably possible.

    Join us on Patreon to be a part of the journey.

    In other news, most of my Web mechanisms are now in place for the winter months. There was a lot of work and a lot of setup required to get the creative machine running again. I’m glad the bulk of it is behind me because now I can focus on creating new things and adding to the groundwork that has already been laid. Watch this space for news on upcoming releases.

    Shortly, the new issue of The Canister X Transmission goes out. Don’t forget to take part in that. You get a free novelette as a thank you for joining us.

    The weekend is now here. Take some time for yourself over the next two days. Go for a walk. Read a book. Sit outside and take in nature before it freezes over. It’s good for you.


  • The Canister X Transmission Has Resumed

    Last Saturday, my free weekly newsletter, The Canister X Transmission, resumed. After that issue was sent, it was like no time had passed. Earlier this week I wrote the new issue, which will go out Saturday.

    To find out what we talk about, archived issues can be found here.

    I invite you to join myself and a host of others week after week as we get on with the Long Year Five.

    Please use the subscribe box to the right or go here.

    See you there.


  • The Canister X Transmission Returning Soon

    Announcement: A.P. Fuchs’s long-running newsletter, The Canister X Transmission, will be returning in the near future.

    Once I get a few more things done here at Axiom-man Central, my weekly newsletter will once again start going out on Saturdays. We were in the middle of Year Five when I had to take a break to take care of life stuff. Year Five–now dubbed “The Long Year Five”–will resume quite soon so make sure you’ve signed up for free either via the signup box on the right or by going here.

    The newsletter is the only place you will find unique behind-the-scenes information, advance news on releases, and a lot of jackassery as I dump out my brain each week.

    Remember, subscribers get a free copy of The Dance of Mervo and Father Clown, my creepy clown novelette, upon signup as a thank you.

    See you in your inbox.


  • Why You Need a Newsletter

    The Canister X Transmission Years One and Two
    The Collected Editions of The Canister X Transmission Years One and Two
    This article was originally published November 28, 2016 on the Operation Awesome Blog.

    The Internet is a painfully crowded place, especially these days. I remember in the late nineties when the Web was starting to take shape. There were some basic websites and, well, that was about it. Communication on-line was pretty much email. Now look at us—everyone’s on-line, we’re all shouting, and social media is the main form of communication.

    Unfortunately, there’s just too many people and these days, with every one and their monkey writing a book, there’s too many authors and it’s near impossible to get noticed. Sure, it happens, and some authors build a sizable and—keyword: pragmatic—social following, but for the most part, many struggle in this area.

    Newsletters bypass all the number games associated with social media, the whole like-for-like and I-follow-you-you-follow-me tactics, and all the rest. (Which are pretty much useless because those are about quantity not quality.)

    Productive numbers are where it’s at and newsletters, by their very opt-in nature, cater to that. Do you want to know who is truly invested in what you do? Start a newsletter.

    It’s focused marketing: sending out communication and information to people who have chosen to hear what you have to say. Actually, I don’t even like to use the word “marketing” in this case because that totally devalues the point of a newsletter, which is connecting with readers who genuinely care about you in return.

    Look at the word itself: newsletter. It’s a letter, not a brochure.

    Sure, your newsletter numbers might be smaller than your Facebook likes, but they’re quality numbers, which have more value than just a high like count. The people who have chosen to receive a newsletter from you are the same people who are more likely to get a copy of your book because a genuine interest in you has already taken place.

    There are so many ways to go about doing a newsletter, some of which are:

    ▪ The Plain Jane promo newsletter.

    This is the kind that only goes out when an author has a new release. It’s not about communicating with the reader, but simply selling to them. I find these shallow; see the newsletter work breakdown above.

    ▪ The monthly update newsletter.

    Typically something sent out once a month, this is the newsletter where the author says what’s going on with them, where what project is at in the production process and to promote a book(s) or event or something.

    ▪ The weekly newsletter.

    My personal favorite and the kind I run, which I’ll get to in a moment. The weekly version can be like the monthly one, just sent out weekly. Or it can be about creating a dialogue with the readers and talking points of interest, usually to do with writing or books or entertainment.

    My weekly newsletter, The Canister X Transmission—presently in its second year—has four main points: writing/publishing/marketing tip of the week; book/comic spotlight from my catalog; creator spotlight focusing on indie and mainstream creators who’ve impacted my career; rant of the week, which is basically a positive or negative thing depending on what’s been heavily on my mind for t