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  • Posts pertaining to A.P. Fuchs’s weekly newsletter, The Canister X Transmission.

  • Why You Need a Newsletter

    The Canister X Transmission Years One and Two
    The Collected Editions of The Canister X Transmission Years One and Two
    This article was originally published November 28, 2016 on the Operation Awesome Blog.

    The Internet is a painfully crowded place, especially these days. I remember in the late nineties when the Web was starting to take shape. There were some basic websites and, well, that was about it. Communication on-line was pretty much email. Now look at us—everyone’s on-line, we’re all shouting, and social media is the main form of communication.

    Unfortunately, there’s just too many people and these days, with every one and their monkey writing a book, there’s too many authors and it’s near impossible to get noticed. Sure, it happens, and some authors build a sizable and—keyword: pragmatic—social following, but for the most part, many struggle in this area.

    Newsletters bypass all the number games associated with social media, the whole like-for-like and I-follow-you-you-follow-me tactics, and all the rest. (Which are pretty much useless because those are about quantity not quality.)

    Productive numbers are where it’s at and newsletters, by their very opt-in nature, cater to that. Do you want to know who is truly invested in what you do? Start a newsletter.

    It’s focused marketing: sending out communication and information to people who have chosen to hear what you have to say. Actually, I don’t even like to use the word “marketing” in this case because that totally devalues the point of a newsletter, which is connecting with readers who genuinely care about you in return.

    Look at the word itself: newsletter. It’s a letter, not a brochure.

    Sure, your newsletter numbers might be smaller than your Facebook likes, but they’re quality numbers, which have more value than just a high like count. The people who have chosen to receive a newsletter from you are the same people who are more likely to get a copy of your book because a genuine interest in you has already taken place.

    There are so many ways to go about doing a newsletter, some of which are:

    ▪ The Plain Jane promo newsletter.

    This is the kind that only goes out when an author has a new release. It’s not about communicating with the reader, but simply selling to them. I find these shallow; see the newsletter work breakdown above.

    ▪ The monthly update newsletter.

    Typically something sent out once a month, this is the newsletter where the author says what’s going on with them, where what project is at in the production process and to promote a book(s) or event or something.

    ▪ The weekly newsletter.

    My personal favorite and the kind I run, which I’ll get to in a moment. The weekly version can be like the monthly one, just sent out weekly. Or it can be about creating a dialogue with the readers and talking points of interest, usually to do with writing or books or entertainment.

    My weekly newsletter, The Canister X Transmission—presently in its second year—has four main points: writing/publishing/marketing tip of the week; book/comic spotlight from my catalog; creator spotlight focusing on indie and mainstream creators who’ve impacted my career; rant of the week, which is basically a positive or negative thing depending on what’s been heavily on my mind for the past seven days.

    I also offer a free thriller e-novelette download if you sign up.

    The benefits:

    ▪ regular connection with readers who actually want to hear from you
    ▪ exercise in self-discipline to maintain the newsletter schedule, which then trains you to keep deadlines for other projects like, um, your books
    ▪ an opportunity to market work to readers without spamming, which can lead to sales options outside of the usual channels
    ▪ a chance to encourage and inspire others

    Ultimately, newsletters make the on-line world a smaller place and, frankly, in today’s obscenely overcrowded rat race society, it’s sorely needed. It’s a chance to quiet down, meet with a reader, and open up about what’s going on on your end. And you’d be surprised. Readers respond to newsletters with their thoughts, questions and more.

    Beats an overcrowded social media channel any day.


  • Special Post for my Blog Subscribers

    There’s quite a few of you who have subscribed to this blog over the years and elected to receive my posts via email. Thank you.

    I wanted to let you know that if you want another email experience from me, I have a weekly newsletter called The Canister X Transmission, which is presently in its third year. Issue 120 goes out this Saturday.

    It’s free, and you also get a free novelette upon sign-up.

    The Year Three format of The Canister X Transmission is simple:

    1) Weekly creative recap of what I worked on the previous week
    2) A flash fiction story
    3) Weekly rant
    4) Anything–where any topic or item(s) is brought up.

    Straight forward. Simple.

    Hope you join me.

    You can sign up for the newsletter at http://www.tinyletter.com/apfuchs

    See you Saturday.


  • The Canister X Transmission: Year Two


    Begin transmission . . .

    Running weekly from May 2015 to April 2016, The Canister X Transmission was sent via email to readers worldwide.

    Every week, readers received updates from the desk of A.P. Fuchs that served as a behind-the-scenes gateway into his views on the publishing industry and past work.

    The newsletter covered four main topics:

    Writing/Creating/Publishing, in which Fuchs shared his views on writing and creating as well as tips to help other writers and artists along their journey.

    Project Analysis, where A.P. discussed his extensive backlist and what went into each project.

    Creator Spotlight, where a variety of writers and artists were given the spotlight as well as their professional and personal impact on Fuchs and his work.

    Weekly Ramble, in which whatever happened to be a point of interest that week became the topic of discussion.

    Exclusive to this collection is a special Issue Fifty-three A newsletter unavailable anywhere else.

    Welcome to The Canister X Transmission: Year Two

    Available as a paperback at:

    Amazon.com
    Amazon.ca
    Amazon.co.uk
    Barnes and Noble

    Available as an eBook at:

    Amazon Kindle
    Drivethru Fiction
    Smashwords


  • Two Weeks Until Midnight . . .

    canisterxtransmissionIf I had an atomic clock that tracked via weeks, that is.

    In two weeks, The Canister X Transmission clock strikes midnight and Year Two of my author newsletter is complete. That will make it 104 weeks without a break, the newsletter having gone out every Saturday. On occasion it went out Fridays.

    This Saturday, Issue 103 hits inboxes and I’d like to invite you to join all the others who’ll receive it. You also get a free e-novelette out of the deal: The Dance of Mervo and Father Clown, a creepy clown thriller.

    Please use the box on the right to subscribe. Only takes a second.

    Also note Issue 104 will be a double issue to celebrate the end of Year Two and you won’t want to miss out.

    Year Three will begin in Issue 105.

    Thanks.


  • Having Fun Writing a Newsletter

    I’m having a blast writing The Canister X Transmission. Just yesterday I sent out the seventh issue. It’s weekly and I’m having a ball. I think it’s the idea of publishing something new each and every week that appeals to me. Unlike blog entries, a newsletter is something that is “sent out” as opposed to just posted. Sure, some people get my blog posts via email, but a newsletter is meant to go out, be read, possibly even shared.

    I’d like to invite you now to sign up via the signup box on the right hand side of this site. It’s free. You can also visit the newsletter’s page at Tiny Letter to read back issues and see if it’s for you. I hope so. I try to make them interesting. They’re not terribly long either and only take a few minutes to read. I cover musings on the writing life, some fanboy and pop culture stuff, writing updates, and publishing and marketing tips.

    I also got a master file going in which I write out each newsletter first. The plan? Why, make a book out of them, of course. I’m thinking of doing it annually, so 52 newsletters per collection. Might even craft a bonus newsletter that you can only get in the book.

    Hope you sign up. It’s a fine method of communication and I’m having fun doing them. Likewise, if a particular issue speaks to you in some way, you can reply to it and let me know your thoughts.

    Thanks.

    See you on the list.


  • New Newsletter: The Canister X Transmission

    Some of you may recall the old Canister X Newsletter, which ran a long time ago for five or six issues. It was published monthly and contained a pile of stuff that I didn’t include on my blog. I’ve always liked the idea of a newsletter and have been toying with the idea of starting a new one for quite sometime now.

    Well, that time has come.

    The plan is to send it out every Saturday. It’s called The Canister X Transmission, and will be a place to transmit my thoughts on what’s going on, musings on the creative life, fanboy randomness, with a publishing or marketing tip at the end. It’s good for writers and artists, but you don’t need to be one to sign up. If you enjoy peeks behind the curtain or just want to get stuff from me more regularly, this newsletter is for you. Yes, there’ll be the occasional promo thing–that’s just how these things are–but I’m not going to spam you with sales pitches. I just want a fun way to stay in touch with my readers and those interested in hearing more about making stuff up for a living.

    You can find the signup page here.

    First issue goes out this Saturday.

    Thanks.