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  • Reflections on Working as a Full Time Writer

    Reflections on Working as a Full Time Writer

    Zombie Fight Night on the Keyboard

    General Thoughts:

    Since about the spring of 2009, I’ve been working full time as a writer and publisher. There have been a couple out-of-the-house gigs here and there since 2014, but otherwise I’ve been on my own. Even after the past seven years or so, it still all feels kinda new. If you know my journey and all that went on behind-the-scenes, you know it hasn’t been an easy road, so to finally be able to live my creative dream after all those obstacles is surreal. There are days I feel like I’m doing something wrong; decades of being conditioned to think that all jobs need to occur at a place of business instead of in a home office still creeps into my brain once in a while. Calling my own shots and my own hours is something I’m still getting used to even after years of doing it.

    On Working for a Living:

    I’ve never been opposed to working for a living. I believe everyone needs to earn their own way through life and not live on handouts. To clarify, “earning their own way” is meant as don’t be one of those people who sit around all day or count every day as play time. A person needs to work and that doesn’t necessarily mean at a job-job. If you’re a stay-at-home parent, you have my admiration because I did the stay-at-home dad thing for a long time and know how hard it is to maintain a home plus take care of a couple rugrats. Actually, stay-at-home parents work harder than anyone else if you count all the tasks and stresses associated with it. They make a living for everyone else around them even though they don’t collect dollars and cents every two weeks.

    The world owes you nothing.

    Nothing.

    If you want something, you have to go and get it.

    On Living Without a Regular Paycheck:

    My needs are small and, in recent years especially, I’ve become something of a minimalist in terms of being content and fulfilled by the basics: food, shelter, clothes, a means to work. All the rest is window dressing, and I don’t chase the dollar sign nor do I want a rich lifestyle. Heck, I go to some friends’ houses who are way more well off than I am and within a few minutes I feel out of place. Same with fancy restaurants or venues. I get uncomfortable. I’m good with my 110-year-old house with a crappy paint job and holes in my socks.

    But in terms of working without knowing where the next paycheck is coming from, I’ve gotten used it and I’ve always been provided for even when I’ve hit lean times now and then. The basics have always been met and, at the end of the day, those are the most important.

    Living without security has also taught me to ensure I get my butt in gear and produce books and items to keep those books selling which, when the payday comes, makes it even more rewarding than a guaranteed salary because I know had I not made the effort to move the books, I wouldn’t be able to buy my next box of cereal.

    It was a hard leap to plunge into what was essentially the world of sales and commission. When you’re used to a regular 9-5 and have been brainwashed by everyone in your circle that security is the way to go, it was a challenge to start working without a net.

    Nowadays, I like the thrill of the chase. Even as I type this, my June is up in the air monetarily speaking, but I know I’ll be okay once it rolls around.

    On Community:

    The greatest reward is the creative community I’ve plugged myself into over the years. If I were to corral the people together into categories, they fall into two major groups: my on-line horror buddies whom I spent hours and hours with over the computer back in the early days, and the second group is a local one I started getting involved with in the fall of 2014. (Social media killed that first one.)

    Writing is an incredibly lonely job. It’s fun while you’re doing it and is best done by yourself, but when you’re doing all the peripheral tasks of independent publishing, it can get lonesome sitting there at a computer all day. Having a group to connect with now and then in the real world has enabled me to get out of the house and be an off-line human being. It has filled me up in ways digital connection cannot, and since I’m generally opposed to living my whole life on the Internet, has been quite welcome.

    Final Thought:

    I don’t know what the future looks like creatively-speaking. Truthfully, I don’t want to know. But what I do know is come the day I’m lying on my deathbed, I get to lay there and look back over my career and know I had a fulfilling working life doing what I love on my own terms. That’s something money can’t buy, is something I can take with me as I leave this world, and an example I can leave behind on what it truly means to be rich.

    But for now, I’m content working as a full time writer.


  • Why I Quit the Publishing Industry and Opted to Just Make Books Instead

    Why I Quit the Publishing Industry and Opted to Just Make Books Instead

    Bookshelf March 16 2016 - Publishing Industry

    Well, we’ve really done it, haven’t we?

    And we’re all to blame, every one of us.

    Writers, editors, publishers, marketing departments.

    Indie or traditional, we’re all guilty.

    Some call this the Golden Age of Publishing and the best time to be a writer.

    Still trying to figure out why. That is, why in the truest sense. Sure, the arguments are it’s easy to get your work out there and some of have made a goldmine. That’s not reason enough to give this era of publishing the labels we have.

    For those who don’t know, I started writing my first book in 2000. I published it via a vanity press in 2003. Starting in 2004, I began self-publishing all my novels through my own company, my traditional “outbound” sales being short stories. Being independent back then was considered taboo and the kiss of death. If you publicly declared you published your own work, at least in writing and publishing circles, you weren’t a real writer and eBooks weren’t real books. You weren’t even a real publisher.

    It bothered me for a few years, but then I didn’t care and proudly flaunted what I did. If you didn’t like it, too bad.

    I made a name for myself in small press circles and became a minor local celebrity. Back in the beginning, back when I was writing that first book, there were a couple of months where I dreamed of fame and fortune. Not anymore. Don’t want it. But that’s another blog entry.

    As my career progressed, I’ve seen writers come and go, publishers rise and fall, and the industry drastically change. I’ve made amazing friendships and networked with so many people, some of whom are very well known. I’ve stuck to the small press by choice and have dealt with the major league publishers while my publishing company was in full swing and I worked with other authors.

    These days, I’m alone again. By choice. My meltdown in 2014 led to that and, in some ways, I’m still recovering.

    That’s a quick history of where I’m coming from.

    Back to why I decided to quit the publishing business: to be honest, I won’t no part of it. Not in the way it is right now. Over the past few weeks I’ve spoken to a several writers about how things are going. I’m paraphrasing, but they all said the same thing: not very good. Can’t get readers.

    Over the months and recent years leading up to this past little while, I’ve heard the same thing. It’s getting progressively harder and harder to reach people and books can no longer–for most–be one’s sole source of income. And I’m not even talking massive money, to be clear. For many, making a thousand bucks off one’s books in a year is doing well. But to make a livable wage of, say, twenty or thirty thousand? Forget it.

    Sure, there are genre exceptions. Erotica’s a big one. I know a guy who’s main love is horror, but that doesn’t pay the bills, so he writes pornographic books to make up the difference. Certain romance genres are also big. But other genre fiction from average Writer Joe? Forget it.

    The market is flooded. Everyone is publishing a book these days, quality be damned. And those who do put in the time and effort and monetary investment for quality are just nameless voices on the wind. Some said the cream would rise to the top. I have yet to see it, and that statement was made years ago.

    Heck, some readers are stopping reading independent titles altogether because they’ve been let down too many times. You don’t have a name that’s recognizable and one that can be counted on to deliver the goods? Back of the line, please.

    That opening line to this entry? It’s true. Here’s what happened:

    A certain on-line juggernaut was a good place to get books. There were many others, but this big on-line place was a favorite. They offered a few breaks, saved you some shipping, discounted things by a couple of bucks. It became a common place to refer people to. We all sent them there. Over and over again. The company grew–exploded–and came out with their own publishing platform. That caught like wildfire and stories of near-instant millionaires tickled the ears of writers everywhere. A little more time passed and everybody was publishing and everybody was referring people to this one place. Meanwhile, over the years on the side, other companies couldn’t compete and started shutting down. (Ever wonder why you go into a bookstore and a good chunk of it is dedicated to things other than books? There you go. Or what of the smaller publishing houses whose main bread and butter is government grants and not book sales?) Options became limited. And us writers kept pushing one platform, one retailer. Throw a flooded market on top of that and now things are falling apart.

    (And you know it’s bad when you have big shot agents in NY telling you to self-publish instead.)

    Writers don’t know what to do and fail to realize they’ve ruined their own careers by betting the majority of their chips on one avenue. Mankind’s shortsightedness, right? Look at other writer blogs that talk about writing and publishing. What are most of the articles about? How to sell books, score big at a certain on-line place, manipulate charts and cheat your way to the top all in the name of the almighty dollar.

    Greed.

    Pride.

    Foolishness.

    Oh sure, even if you’ve scored massive right now–who cares? You’re screwing Future You. If you’re really in this business for the right reasons–that is, you’re an artist and need an outlet and want to share it with people while supporting yourself at the same time–you should know by now this is a marathon not a sprint. Yet writers are sprinting and scrambling and are getting frustrated all the while not paying attention to how their actions today will affect themselves tomorrow.

    Samhain Publishing is the recent high profile case of a publisher closing its doors. The reason? Like all businesses that have to say goodbye, they couldn’t fund the operation anymore. If you read their letter, which is on-line, the bulk of their sales came from one place and, when that market became tough, the money was no longer there to keep going.

    Side note: Even those who are making a killing at this–it’s not a killing at all because they have one main outlet, even one main format. Take that away and what’s left? Not much else. That’s not success, in my opinion. Yours might be different. Success in publishing comes from doing well in the majority of the markets, not just one. Anyway . . .

    Speaking generally, the mad dash for the dollar is the main culprit. Greed is the fall of mankind.

    I was at a bookstore recently and I was disgusted by what I saw. Nearly every book on the shelf looked just like the one next to it. Not a single one caught my eye. Sure, some had neat-sounding titles, but strictly the covers? It’s like walking into Moore’s to buy a suit. They’re pretty much all the same save for a few differences in how the lapels are cut. But that’s marketing. That’s the big machine brainwashing people into telling them what they want. Romance covers look like this, thriller covers look like that.

    Of course I realize I could very well be alone in this. My tastes are more into the unusual and books with covers that show genuine creativity and break boundaries are what get my attention. This goes for my comic book tastes, too.

    So again, the machine, the big ocean of publishing. I’m just one measly fish in all this but everyone else wants to cater to the masses. They forget that we programmed the masses to accept things a certain way by doing things a certain way over and over.

    Even books. We have genres. When a book’s genre is a snap to define, it’s marketable. Ask any writer who’s queried an agent or publisher. Have a different style of book where genres–even mediums–merge and it’s much, much harder. Seems we forgot people simply like stories and have instead forced those stories into little boxes. Romance here, thrillers there. This puts writers in boxes, too. Write a book that’s gonna sell. Another common mantra. So you write to genre, even to formula. That’s what readers expect, after all. Don’t shake things up. Don’t create anymore. Just follow the recipe and hopefully your cupcakes will turn out well.

    I got into this business all those years ago to tell stories. Being green and naive at the time, I knew about genre but didn’t know about genre. And, yeah, I’ve partly catered to it as time has gone on. Even played the money game and published what was popular. It was all unfulfilling. The extra bucks in my pocket didn’t fill that gap in my heart, the one that needed to express itself through simply telling a story.

    Over the years, I’ve tried to do new things in my fiction. Even my zombie stuff has gotten blasted because of some of the non-formulaic stuff I threw in there. Wanna give me a one-star review for that? Put me down. Or the first Axiom-man book. It’s a slow burn because I based it on real life and played it out as if the storyline happened in our world. No fast-paced Hollywood hero stuff.

    There were even times over the years where I was obsessed with landing a mass market deal so I could “make it.” There were other times where all the joy and fun of creating was gone and my books became a product and I was a factory. And, man, when a book loses its heart–it’s not a book anymore. Just words on a bunch of pages. That’s empty. That defeats point of even creating to begin with.

    These days, all I’m seeing is the majority of those in the business thinking nothing of the craft itself and instead thinking of the endgame, the product, the dollar. Search writers’ groups or your Twitter feed. Article after article on “formulas for success,” or “how to write a book that sells.”

    The immediate cash grab.

    (These formulas are all BS, by the way. There is no one right way because if there was, the secret would’ve gotten out by now and we’d all be doing it.)

    Authors are panicking because most rely on on-line sales and, well, there’s really only one place for those now, isn’t there? You remember whose fault it is.

    Just living in the now. Screw the Future You and, for quite a lot of you, you are that Future You right now and you’re taking it hard up you-know-where.

    As said, we’re all guilty.

    —–

    To wrap up, I just don’t want to be part of this business as it is. I don’t want my own creativity to be limited by outlet or genre. I don’t want to be an author brand or that writer who only does one thing. The point of art is to create without limits. Pick your medium. This is where you say, “Well, that might be, A.P., but if you want to survive in this business you have to play by the business’s rules.” And you’re right . . . but you also forget it’s actually us writers who make the rules.

    Except no one is going about trying to change them. A publisher is useless without you, remember?

    Imagine if we all started doing our own thing. Imagine if we didn’t play to genre or one platform or manipulate systems and writers everywhere flooded publishing offices with manuscripts that were excellent heart-filled stories that didn’t fall into a definable category. Chaos at first. A whole slew of rejections. But if it kept happening? The powers that be would have no choice but to take a second look and revise how they do business.

    Or . . .

    Imagine if every writer marketing their work got their heads around the truth that fostering box stores–on-line and off- –is a bad idea, and instead of handing their literary destiny over to a single entity, they diversified. Hmm . . . what if they led by example? What if their own purchases for anything in their lives were made outside the giants? What if they steered their readers toward direct sales or other outlets that don’t get as much attention? Small businesses would thrive again. Perhaps, even, people in general wouldn’t be corporate cogs and we’d all have fulfilling lives in terms of how we spent eight hours a day and the rewards we reaped from it beyond just the dollar sign.

    For years I said if the publishing industry continued down the path it was on, it would start to break. Now it’s happening. I know many writers who used to support themselves on their writing having to go and work outside the home again. I know of many small presses closing up shop because they can’t sustain themselves off of books.

    It seems creators in any medium don’t understand they hold all the cards. We can change this. We’ll need to take hits along the way and some will be financial. You’ll have to part with your precious cash. But in the long term? That Future You? They’ll thank you.

    As for me, I’m out. Gonna march completely to my own drummer now. Do things my way. Tell the stories I want to tell genre be damned. Break some rules. Put out books with covers that are simply cool instead of falling into marketing cliches. Even mix mediums and put out illustrated novel/graphic novel hybrids. These days I don’t rely on that on-line empire for my sales. Off-line and direct work very well for me. And this is good. If all my cards were in one deck and that deck goes away–and yeah, it could happen, guys, unless you know the future and aren’t telling me something–I’d have nothing.

    Anyway, you might call this career suicide.

    I call it career resurrection.

    I’m in this to be honest with my work, to be honest with who I am as a person, to be straight up with you and to be the real deal. Might also being the only guy doing it, too, which is fine.

    But, man, what a payoff.

    I’m not publishing books anymore. I’m making them. To publish them connects me to a business that’s dying. To simply make them and make art connects me to something that’s alive.

    I quit the publishing industry.

    And that’s so much better.


  • NaNoWriMo Plans for 2015

    20141022_161746_resizedAs much as I’d like to sit down and start a new novel from scratch, present deadlines dictate otherwise so even though this is my first year doing NaNoWriMo–I’ve always never bothered because I was writing anyway so just did my own thing–I’m not going to do it 100%. Yes, I’ll do the 50k, but no, I won’t be doing a new novel.

    What I will be doing is the following, which will use up that 50k:

    – Finish Zomtropolis (10-15k to go)

    – Finish Mech Apocalypse 2 (25k to go)

    – Two short story commissions (around 4-5k each)

    If the above doesn’t tally 50k, then I’ll do something short to round it out. You’ve got to basically do about 1,700 words a day to achieve the NaNoWriMo goal. I can do that. As well, since I’m working the Comic Con this weekend, Nov. 1 is out for me as a writing day, so the earlier I can start is Monday. Might be Tuesday because the day after the con I’m usually trashed and just veg out.

    Regardless, 50k before November is over. Done.


  • Take Up Your Pen Daily and Follow Me

    Take Up Your Pen Daily and Follow Me

    A.P. Fuchs Books on the Shelf Pen daily

    Note: This post was originally published on Jeffrey Allen Davis’s blog

    There are two kinds of writers when it comes to the Christian camp: those who are Christian authors and those who are authors that are Christian. The former is the writer who deliberately writes Christian fiction, stories with a Christian message and often with Christian characters. The latter is the writer who writes stories from a Christian worldview but doesn’t overtly share their faith via the stories they tell.

    I’m in the latter camp, though I have ventured into the first. The reason I’m in the latter is because—just the way my writing career started and has gone—my story ideas tend to fall in the secular category in terms of concept and execution as opposed to me sitting down and purposefully writing a story with a Christian message.

    Science fiction, fantasy, horror, superheroes—these are my genres. I’m a huge nerd and always have been. And while true there is such a thing as Christian speculative fiction, my characters tend to be your secular every-man instead of hardcore believers. I have written obvious Christian characters in the past, but doing so brings up a problem because if indeed a truly born-again Christian writer is going to write a truly born-again Christian character, he/she knows they need to be accurate in their portrayal of what a Christian really is. Simply writing a religious character, though that can have its merits, is a disservice from the Christian worldview because our aim is to convey truth as it is, not what man has made it out to be.

    In my work, I tend to provide Christian ideals via my secular characters while also showcasing their flaws and even, in some cases, their lack of religious conviction. Things like hope, love, perseverance, self-discipline and so on—items most of humanity agrees are good things, though all have root in Christian-Judeo teaching—are prevalent in my characters. I’ve found that if I make a truly Christian character, it tends to, at this stage in my career, be a stifle on showing a character’s humanity. To clarify, in Christian circles we are well aware that we all have faults big and small, but to the outside world, the image of a Christian is one who is righteous ninety-nine percent of the time. If that person screws up while preaching righteousness, then suddenly they’re a hypocrite and the reader has lost all faith in them. We see this in real life almost daily. I find it’s better given my particular stories to have characters with Christian traits as opposed to being outright religious.

    That’s not to say Christian characters can’t be well done, but on the whole, most of the time the Christian author is preaching to the choir and, well, have fun trying to interest a secular person into reading your stuff. No one likes being preached to, even Christians in some cases.

    However, my personal Christian sensibilities have informed my fiction starting late 2005 and onward. While there were glimpses of it before, in terms of story choices and presentation, there’s a certain code of conduct I have to follow and I believe these fall into three main areas: language, sex and violence.

    On language: Some of my very early work had a lot of cursing. Just where I was at at the time. As I continued writing and my heart changed, choice words were removed from my output and instead I found ways to not use bad words. Sometimes a simple, “He swore,” is enough. Other times I challenged myself to write around cursing as, to me, cussing in writing is lazy writing. I’m sure we can debate this but it seems it takes more creativity to come up with other ways to display disgust instead of four-letter words. I’m not talking about using lame soft words like “darnnit” and “oh fudge.” I’m talking about showing a character’s anger or disgust at a situation via their actions and accompanying phrases via creative writing instead of just throwing in a swear word. True, people in real life cuss all the time and, for the secular reader, such language doesn’t offend them. I get that from a let’s-go-for-realism point-of-view, but I can’t see how an author claiming to be Christian can include choice phrases and then preach righteousness off the page.

    Interestingly, I also have a flipside argument that is pro language in books, even from Christian writers. Before you call me a heretic, here me out. You have to ask yourself, what is a swear word? Why are some words dirtier than others? If you look at cursing over the course of human history, it’s gone through a lot of iterations. Long ago, instead of telling someone to blank-off, you’d tell them things like, “I hope you die a thousand deaths” or “May darkness be upon your family.” That was cursing and/or the swear phrases of the time. Of course, spiritually, such phrases are indeed cursing but walking down the street today, if you said that to someone, they’d probably look at you and go, “What?” So it seems that the reason cursing is a no-no amongst Christians is because it displays the heart-motive behind the words used. Frankly, if I told you to screw off, that’s the same as me telling you to F-off because in my heart I mean it the same way. If I stub my toe and yell out something dumb like “Cow patties” in anger, that’s the same as saying the other word. Again, it’s about the heart.

    For my own conviction, if I’m doing something around the house and tell someone I have a pile of blank to clean up, I don’t mean such a word in a malicious way nor is it directed at anyone, therefore I’m in the clear.

    But, again, there are certain expectations of the Christian from a worldly standpoint and so it’s best to refrain from swearing in fiction.

    On sex: From 2005 onward, there’s been no sex in my books. At most, it is implied (i.e. “They went to the bedroom”), but never graphically detailed. Sex in and of itself is a beautiful thing ordained by God for both procreation and recreation. God is pro sex. However, we humans have twisted and turned it into something else and, worse, have made it a source of entertainment in various mediums. The reason why sex as entertainment is out of bounds is because it incites lust, whether overtly like porn or a little less so via fiction. Is writing about sex wrong in and of itself? No. If someone asked me to give them an idea of what a sex session looked like and wanted me to write it and their motive was purely for education, I’d have no trouble with that. But, if I knew they’d use it as a source of lustful imaginings, then there’s an issue. It’s not so much lusting after fictional characters being wrong—I mean, they’re not real so technically you’ve lusted after nobody thereby haven’t violated Jesus’s command to not look another with lust. But, the danger is it can warp your view of sex and/or sexualize people you see walking down the street thereby putting you in a compromised position. And it’s for that reason I abstain from graphic sex in my books.

    It’s kind of like asking is it appropriate for Christian artists to go to life drawing classes with nude models? My answer is it’s just fine provided lust doesn’t enter the equation. The human body is a beautiful thing and was made in God’s image. It’s a work of art. Having been in life drawing classes myself, I can tell you, lust doesn’t enter the mind because after a couple minutes, the naked person standing in front of you is viewed as no more than a teapot or lamp. That’s not to say I view them as objects, but I’m more focused on getting the curves and anatomy right that I’m not even thinking sexual thoughts. But, once more, if lust entered the picture, then it’s time to pack up my sketchpad and leave.

    On violence: I struggle in this area. I’m not sure how much is too much and how much is not enough, from a fiction standpoint. After all, every book needs conflict and sometimes that conflict gets violent. Should I show it realistically? Should I skimp over the details? I’m torn. Biblically speaking, Scripture is extremely violent but it never delves into detail. It just says what happened. I’ve read Christian books that handled violence the same way. They broke the rule of show-don’t-tell and quickly told the reader so-and-so was in a fight or got shot and that’s it.

    Upon reflection, my stance on violence right now is again rooted in the heart of the issue. Why am I writing it? Is it because I enjoy showing people getting hurt or cut up or whatever? Or am I simply trying to put the reader in the characters’ shoes and take them through the paces so they can feel what the character is feeling? Showing, not telling. Likewise, from the reader’s point-of-view, if I knew some of the more graphic displays of violence in my fiction fueled some sort of weird lust for torture in my readers, then I’d remove that element because I’m feeding something that shouldn’t be fed.

    I will say, writing more or less clean books have been a bonus for me. I feel better about my work and it also serves as a selling point at book signings and conventions. Often people want to buy my stuff for their teenagers. When I assure them the books are language- and sex-free, they’re thrilled to hear it and it helps close the sale. I do warn them, however, that some of my stuff is violent and if showing blood is a put-off for them, then maybe they should pass.

    The hardest part about being an author that’s Christian is that sometimes it puts a stopper on creativity. It would be fun to write a book with no rules and just put in whatever I felt like—follow the art, so to speak. After all, I’m a sinful man with sinful tendencies and art is about expression, whether that expression is all happy rainbows or storm clouds. Of course, this also means that what I put on paper is a reflection of my own heart. I’m paraphrasing, but like Jesus said, what’s in a man is what comes out of him, and it’s what comes out of him that defiles him or not.

    I suppose this is where “Take up your cross daily” applies. In this case, “take up your pen daily.”

    I think in the end what I write and what I include ultimately shows where I’m at in my spiritual journey and what business has been squared away and what still needs working on. The main point is this: as mentioned above, it’s about the heart. Mine’s not perfect, but it’s getting better.

    Take this as you may.

    Sidenote: if you like writing contemplation and publishing talk, consider signing up for my free weekly newsletter, The Canister X Transmission. You also get a free clown thriller out of the deal.

    The first year of newsletters have been collected and released as The Canister X Transmission: Year One. Details here. Thanks.


  • What I’m Working On

    Ever since the Situation that occurred at the beginning of 2014, I’ve had to re-approach how I create and do business. A big part of it is simply keeping things manageable so another Issue doesn’t occur.

    That said, I’ve been taking the checklist approach these days and as a result have been getting things done.

    Here’s what’s in my immediate future:

    The Canister X Transmission: Year One (complete – released August 8, 2015)

    The Dance of Mervo and Father Clown (complete – released August 15, 2015 to newsletter subscribers; released to general public this coming week)

    – Secret film project with IMDB credit (in process for this coming week)

    Zomtropolis (nearing completion; aiming for mid-October release or sooner)

    Axiom-man: Rumblings (mentally forged; to be written soon for mid-October release)

    – Short story commission (mentally formulated; to be completed before end of September)

    – Possible Axiom-man short story commission (mentally formulated; to be completed before end of September)

    – Move review website updates (another few weeks left of regular content)

    – Book review website updates (to be added once all movie reviews posted)

    There are other things percolating in the background, but the above are the priority with Comic Con coming up at the end of October.

    To keep up with my antics, follow me via the social media links on the right. For the really good stuff, sign up for my weekly newsletter.

    Enjoy the rest of your weekend.


  • The Canister X Transmission: Year One

    The Canister X Transmission: Year One

    Canister X Transmission: Year One

    Begin transmission . . .

    Running weekly from May 2014 to May 2015, The Canister X Transmission was sent via email to readers worldwide.

    Serving as a source of inspiration for writers and artists everywhere, its impact was made known by the replies sent to A.P. Fuchs’s inbox week-to-week.

    The newsletter covered four main topics:

    The Creative Thought of the Week, in which Fuchs added his two cents on the ups and downs of being a writer, staying motivated, advice and encouragement, and other topics that were part and parcel of making up stories for a living.

    Work Updates, in which readers were informed of works-in-progress and where what stood on the publishing schedule.

    Fanboy News, in which was relayed something of interest from the world of pop culture.

    Marketing/Publishing Tip of the Week, in which ideas and strategies were conveyed to further one’s reach with their books and comics, and were also advised of some of the traps to avoid.

    Exclusive to this collection is a special Issue Zero newsletter unavailable anywhere else.

    Welcome to The Canister X Transmission: Year One

    Available as a paperback at:

    Amazon.com
    Amazon.ca
    Amazon.co.uk
    Barnes and Noble

    Available as an eBook at:

    Amazon Kindle
    Drivethru Fiction
    Smashwords

    For the next book in the series, Year Two, please visit here.


  • And Then There Was Comics . . .

    Mech Apocalypse has hit Kindle and in a few days will be popping up on-line in paperback form. The book is almost out and then I can start marketing it. Now, with that project out of the way, I’m free to focus on other things so this week I came up with a graphic novel concept I’m eager to delve into. I wrote up a treatment for it–basically a story overview sans any specific details–and am about to hunker down and outline the thing scene-by-scene. Once that’s done, I’ll go back over it and expand the scenes by adding in dialogue, captions, camera angles and all the rest. It’s going to be a big book, over a hundred comic pages when done. The plan is to draw it once it’s written. I’ve wanted to get back into comics for a while and this seems like a good opportunity to do so. Don’t worry. It doesn’t mean I’m abandoning prose. Just taking a break from it. The sequel to Mech Apocalypse is half-written so it won’t take long to finish that up and bring it to you guys in the New Year. I’ll follow up with the third volume in the trilogy later on in 2015.

    Thing is, I want to do an “in-between” project, something to keep me busy while I let the Mech Apocalypse world of mech-bots and exo-suits percolate in the back of my head. Comics seems a good place to do so. I also plan on doing an in-between project between Mech Apocalypse 2 and Mech Apocalypse 3. I have a book that’s already 3/4 written. The problem is it’s horror and since I don’t do horror anymore, it’d be an awful shame to let so much of an already-written book go to waste. So I’m going to retool it into a sci-fi, which, given the story, would be quite easy to do. More details on that project when the time comes.

    In the meantime, I’m going to make some comics.

    I plan on giving more details about this graphic novel project, along with its title, once I script the thing. At that point, with the script locked down, it becomes official and I can then start talking it up to get you interested.

    Besides, I’ve been itching to draw comics again for a good while now.

    Now’s a good time.


  • Top Ten List of Truths for Self-publishers Part Two

    Top Ten List of Truths for Self-publishers Part Two

    self-publishing top ten

    Also published at BadRedhead Media here

    6. Long gone are the days of just writing and nothing else.

    Like I said before, unless you catch a break or find yourself in Amazon’s “also bought” loop and bestseller lists, you’ll have to market your work. This goes beyond just having a website and telling your friends on Facebook and Twitter about it (though those items are a good start). Even if you score a traditional deal, you’ll need to put in the time to market your work until you have such a large fan base you know they’ll pick up everything you write regardless of what it is and all that’s needed is an announcement.

    A suggestion is to dedicate at least one day a week to marketing or, if you can spare it, do a minimum of two things a day to tell others about your book, two things that involve both the on-line and off-line worlds. Marketing on-line is harder, actually, because you’re competing with so many more voices. Local off-line marketing is much easier—unless there are two hundred thousand authors all shouting about their books in your local bookstore.

    Take the time to set up things like:

    – newspaper/radio/magazine/blog/website interviews
    – book signings
    – convention appearances
    – social media efforts
    – trunk-of-car sales
    – magazine ads
    – other

    It takes time. It takes work. But that’s what it takes. Simply uploading your book to one or two platforms doesn’t cut it anymore.

    7. Utilize both the on- and off-line worlds.

    It’s easy to fall into the trap of focusing solely on on-line sales. I’ve seen it, I’ve lived it, and I’ve had good times and bad times with it.

    Like I said about diversifying, you need to be both on-line and off-line with your book.

    My book, Getting Down and Digital: How to Self-publish Your Book, walks you through both processes step-by-step with your average self-publisher’s budget (a few hundred bucks). It gives a well-rounded approach to publishing and emphasizes using both the virtual and real worlds.

    I will admit, however, there is an on-line bias and that’s because of the off-line world’s system of book returns. You can be in every bookstore in every country, but unless your book sells and stays sold—bookstores allow customers to return books after all—you face the potential nightmare of having a ton of books returned to you at your expense.

    At the same time, off-line sales pose the chance to make a good buck per book. Like I mentioned about my convention experience—and I’ve been doing conventions steadily for seven years—I net $8-10 a book. Can’t do that on-line because even books sold through on-line retailers require the retailers get a cut.

    The following should be part of a self-publisher’s arsenal on top of on-line sales through the usual suspects, whether those on-line sales are for eBooks or paperbacks:

    – book signings
    – convention signings
    – book events
    – public readings
    – direct sales to family, friends, co-workers, strangers

    8. Publishing costs money.

    A lot of writers struggle with cash. I totally get that. I was once homeless because of me chasing this dream and have lived close to the breadline a few times as I pursued it. It’s hard when you look in your cupboard and there’s not much there and you have a family to feed. It’s hard when part of your income is walking back alleys looking for beer cans to cash in. I fully sympathize with any writer struggling right now and those who have struggled. However, the one thing that has always been consistent is it costs money to publish whether one is struggling or not. You need to either save up, work a few extra hours at the day job, get a second job, sell some stuff, do pre-orders or something else to raise capital.

    Some people you’ll need to pay:

    – an editor
    – book cover artist and/or book cover designer
    – printer set up
    – office supplies
    – paper and ink to print out your manuscripts
    – marketing expenses
    – other

    It costs money, too, if you want to get in books for events, signings and other things. However, you can quickly make it back if you get in small quantities like, say, twenty books a pop. (i.e. print books at $4 a book, sell them at $15. I’ve made back my $100 printer bill and then some after the tenth copy sells. Copies eleven through twenty are all gravy.)

    9. Stick to your own thing.

    Like I mentioned earlier, trends come and go. Recently, there was a huge zombie boom in literature and doing zombie books was like printing money. Now that bubble’s burst and the sales aren’t there like before. I know this from personal experience and from talking to those in my publishing circles.

    Vampires were huge for a while and those books were moving like crazy. Now, not as much on the whole. Urban fantasy is the new thing. Those are moving like hotcakes at the moment. But you know what? That’ll change, too, so unless you’re willing to write whatever is hot at the moment, you’re better off just writing what you enjoy. While it’s true some genres sell better than others (i.e. romance has always been a solid seller), you’re better off just doing your own thing. Your joy in writing whatever your genre is will come through on the page and make a better book. You’ll build your brand as “that guy/girl who writes thriller/mystery/superhero/weird” fiction and will develop your following of readers who love that stuff as a result. That’s the trick: finding that niche market of readers who’ll support you for each release. The goal after finding them is to grow that group and sticking to one or two genres goes a long way in making that happen.

    If your genre isn’t hot right now, odds are it will be at some point. I never thought I’d see the day when superheroes were all over popular culture. Thanks to Marvel’s efforts at the box office—and if DC gets their act together, them too, and Man of Steel was a sign their new shared universe is off to a good start—they’re everywhere, more than at any other point in history, and it’s put a spotlight into my main genre: superhero fiction (The Axiom-man Saga). Good deal for me. I stuck to my thing and now it’s poised to pay off.

    10. Have fun.

    Nothing kills creativity like discouragement. When we first start out writing, we’re all gung ho and looking to make a career. We’re hungry for it and sacrifice anything to get it—I was homeless trying to make this happen, remember? Sometimes success comes right away, other times you got to toil away for years and years. Look at J.A. Konrath. He put in around twenty years before things really came together. I’m sure there were times the fun stopped and, dare I say, he even considered quitting. But he didn’t. He made it work, made it fun and kept on going. Now it’s paid off.

    Writing is an art form above all else and there are many writers who never catch a break and just toil away at it their whole lives. They’ll say it’s because “they can’t help themselves but write,” but what does that mean? It means they’re having fun regardless of payoff. Writing is a source of joy for them and completes them in some way. Whether you publish or not, there needs to be a fun element. Very, very few writers write solely for money.

    Publishing should be fun, too, even if success doesn’t happen right away. Transforming a book from a manuscript into an actual book with two covers is also an art form, a fun art form, and should be part of the joy of creating something from nothing just like writing the story is. In fact, it’s becomes highly addictive after a while.

    Writing should be about honesty and good times. If it’s not, why bother?

    Anyway, thanks for reading my Top Ten List of Truths for Self-publishers. There are more, but these are the big ones. Others can be found in my book, Getting Down and Digital: How to Self-publish Your Book, which walks you step-by-step through the publishing process for print and eBooks, formatting, cover design, marketing and more. It’s an entire self-publisher’s education between two covers, one that covers multiple eBook and paperback markets, and is meant to be the ultimate go-to guide for the career indie author.

    Thanks again.


  • Top Ten List of Truths for Self-publishers Part One

    Top Ten List of Truths for Self-publishers Part One

    self-publishing top ten

    Also published at BadRedhead Media here

    Self-publishing has been around for a long, long time. In fact, that’s how writers used to publish their work before the whole big trade system came along. Self-publishing has also always—always—been a viable way to make a living as a writer, but the problem was most writers who tried it didn’t execute it properly and ended up losing a ton of money, were taken advantage of by dishonest companies, or simply sat on a pile of books because they didn’t know how to move them.

    Or was that just me?

    Nowadays, self-publishing is easier than ever before, but like those days long ago, many writers don’t know what to do or where to start, or if they do find information on-line, it’s not always complete. As a ten-year self-publishing veteran and one who has been doing it full time since the spring of 2009 before the indie revolution, there are several truths about long-term self-publishing that I’ve discovered over the years and want to share here.

    My Top Ten List of Truths for Self-publishers in no particular order:

    1. Self-publishing is completely feasible to make a living at with the proper knowledge.

    When I started, I had no idea about the book business, how it worked, who to talk to or what to do other than knew I needed a publisher. After a string of rejection letters, I ended up putting out my first book through a subsidy press. They call themselves “self-publishing houses,” but they’re not. The moment any “publisher” charges a service for a fee, they fall into the category of a subsidy press with you, the writer, subsidizing them. With that press, it cost me around $2500 and all I had to show for it was a badly-written book—with a good story, but terrible writing—and no audience. Despite spamming the news lists in those days—didn’t know any better—nothing really came out of it. Had I done my research into what real self-publishing was, I would’ve found out that it’s not paying someone else to publish your book, but rather covering all the costs yourself, learning how to produce a professional product, and doing all the tasks of a publisher for your own work.

    What I should’ve done was:

    – spent several evenings combing the Internet researching self-publishing
    – read books about self-publishing and learned the requirements
    – discovered what legalities might be involved
    – learned software
    – researched success stories to learn from those who made a go of it and did well, then applied those lessons to my own career

    But I didn’t take the time to learn the ropes and paid a high price for it, not just financially, but mentally and emotionally as well.

    There’s a cost to self-publishing, but the good news is this cost becomes less and less the more one learns about it. Though I am a firm believer in hands-on learning, even going through trials for some lessons, research and taking one’s time before jumping into the pool is always strongly encouraged.

    I wish someone would’ve told me to do the same way back then, so I’m here to tell you—if no one else is—to research, research, research. You’ll save yourself a boatload of headaches and heartaches later if you do.

    It’s important to:

    – be ready to listen to others who’ve “been there and done that”
    – be willing to hear the stuff you want to hear and the stuff you don’t want to hear
    – in short, be willing to learn regardless of the lesson. No one is a master right out of the gate, and even those who seem to have perfected a system of publishing are always learning themselves.

    2. You need to work hard.

    Aside from catching a break and getting caught in Amazon’s “customers who bought this book also bought this other one” loop, or finding yourself a regular on the bestseller lists thus maintaining your visibility, self-publishing is hard work.

    Not only do you need to put in the hours to write the actual book, you need to:

    – put in the time to perfect the book during the rewrite stages
    – the willingness to listen to and work with an editor
    – put in the time formatting the book for paperback, eBook and possibly hardcover
    – later, to stand out amongst the hundreds of thousands of books published each year, make a solid effort marketing your title so people know about it while you also write and produce the next book

    For many writers, if this isn’t their fulltime gig, they find it difficult to maintain a day job, family and put in the time for their writing career. Many quit along the way because the workload-without-always-an-immediate-payoff gets to them and they get discouraged. Understandable, for sure, but sad when they walk away.

    You see, the challenges aren’t always a book not selling well.

    Sometimes these challenges are:

    – the people in our lives, those telling us to get a real job or “it’s fine to dream but make sure you have something stable”
    – those who just don’t get why we spend hours upon hours writing stories [hopefully] first for our own amusement and then for the amusement of others.

    Their words cut. Their words hurt. Their words sometimes put a stop to things before they even begin.

    Their words—even actions—become the challenge and sometimes make the inherent challenges of writing and publishing easy by comparison.

    Going into self-publishing knowing you’ll have to make a sincere effort will help make that effort easier. I know many who jump into self-publishing thinking it’ll be a breeze only to quickly get discouraged and overwhelmed when the workload kicks in. Prepping your mental state ahead of time will help see you through those 3 AM rewrite sessions when the coffee brewer runs out.

    The good news is as your career grows, this becomes easier because practice makes anything simpler and less time-consuming (our first go-round is always the longest). At the same time, working hard at the writing and production of a book(s) is usually lifelong for any self-publisher and until one’s name can sell books all by themselves, the marketing work needs to be there, too.

    3. Diversify, diversify, diversify.

    I’ve been self-publishing for ten years and I’ve seen trends come and go, markets come and go, and formats come and go. For the longest time, hardcopy books were all that were available so that’s what people bought. Later, as the Internet grew, non-fiction PDF eBooks were a big deal and folks were making a mint off them while paperbacks were a steady seller. Then—at least in the small press—things were paperback-focused again barring a few markets, but now eReaders have come along and eBooks have taken over. Truth is, this stuff is cyclical and things will either balance out and paperbacks will gain ground again, or might even become the norm once more. We really don’t know, and that’s the truth. This business changes like crazy and has been changing more rapidly since Joe Author has been able to keep up with the big boys with greater and greater ease. What happens next, only time will tell.

    And as a self-publisher, you need to be ready for it.

    In the realm of independent publishing, the self-publisher needs to diversify their distribution and take advantage of all the outlets and not just focus on one or two. I know those who put all their eggs into the Kindle basket and now their sales have dried up because the market’s flooded. They didn’t diversify and are paying for it. On the other hand, those I know who have their books available via more than a couple channels are just fine because they can afford it when one channel lags behind for one reason or another. It’s like your book(s) is riding a series of rollercoasters simultaneously: some go up while others go down, but at the end of the day, you’re still moving books because readers buy their books from more than one source in more than one format. The more sources and formats you’re in, the more consistent your paycheck will be at the end of the month thus making it easier for you to put in the time to keep the self-publishing machine going.

    Case in point, I do the e-market, sure, but also do comic conventions where I net $8-10 a book and sell a lot of books. I can’t hand readers eBooks, but I can hand them paperbacks, and since I use an affordable printer, my per-unit cost is very low and thus make out well come time for direct sales. And I print on demand, too, by the way.

    I also had a couple eBook channels go out of business on me, but that was okay because my eBooks were available elsewhere and not just at those two places so the hit wasn’t all that bad.

    Bottom line: your paperback venues, eBook venues and even hardcover ones, if you go that route, need to be available in as many places as possible so that when the market fluctuates for good or ill, you’ll still be able to pull through. I’m not suggesting to stretch yourself too thin either and sign up with every distributor on the planet. If you’re a one-person-band, your time and attention only go so far so keep things reasonable, of course, but certainly keep them varied.

    4. Write a good book.

    The biggest book marketer of all time is word-of-mouth. That’s why when a certain book or series gets popular, it suddenly sees a giant spike in sales: everyone’s talking about it. Sometimes a book is popular because it’s popular since people generally ride bandwagons for their entertainment, but other times it’s because a book is genuinely good that word spreads. Writing a good book helps increase the chances of that and helps encourage those who’ve read it to tell others.

    It also serves as a resume of sorts for your other titles.

    – if a reader likes Title A, he/she is more apt to try Title B because Title A was written so well
    – if you turn them off the first time because of bad writing, then you’re only shooting your backlist in the foot

    There is so much to choose from in this competitive market that the reader will move onto someone else in the hopes of a better written book. And let’s be honest, writers—or any artist—are a dime a dozen. You need to do well to rise above the crowd.

    Simply put: write a good book, and if you’re thinking of self-publishing your first book, make sure it’s objectively good and isn’t just good because you and your mom think so.

    – see what other seasoned writers think
    – see what a beta reader group thinks

    Most people’s first novels aren’t that great as the writer is still learning their craft. I know mine was a stinker. Great story, but terrible writing.

    Best to put a strong foot forward and take your time learning your craft before getting all excited and jumping into the self-publishing pool. That’s one of the reasons the market is so painfully flooded right now. Everyone’s publishing everything. The idea of publishing whatever and finding your audience doesn’t hold any water and the current climate proves that. Publish “whatever,” sure, but make sure it’s a good whatever, you know? If you’re serious about this business, you’ll want to be in it for the long haul and being known as the writer who consistently writes good books—regardless of sales volume—can only help you in the long run.

    This business is a marathon, not a sprint.

    5. You need to be attractive on the inside and on the outside.

    And, no, I’m not talking about your looks.

    An exciting and attractive book cover will make your book stand out amongst the rest. Don’t know how to make an attractive book cover? Either learn how or hire someone who does.

    There are certain elements that need to be in play in order to hook the reader’s attention, everything from:

    – color choice to graphics
    – eye flow
    – font size
    – other items

    If you don’t understand these items and how they apply to your genre(s), you need to learn how. This is why you see so many books out on Kindle and elsewhere that have terrible covers. The author cheaped out and didn’t put as much effort into the cover as they did into writing the book. A book’s cover is part of the creative process of a novel. It’s its “clothes,” so to speak. You can have the greatest book in the world, but if the cover stinks, then odds are you and possibly a few others will be the only ones who’ll read it.

    Assuming your cover has interested the reader, they’ll pick your book off the shelf or “search inside” it via an on-line retailer, so having an equally nice interior is also important. It’s about creating the whole package for them and a properly formatted interior makes a better reading experience for the reader and, later, will make them more likely to check out your other books because they had such a pleasant experience with that first one. It also demonstrates you take your fiction/non-fiction seriously since evident care was put into the book’s presentation. People pick up on it whether consciously or otherwise.

    Read part two of Top Ten List of Truths for Self-publishers here.


  • Secret Projects Announcement! The Titles are . . .

    I’ve been talking a lot about “Secret Projects” in terms of what I’m working on. Awhile back I revealed the titles of Secret Projects Nos. 1-3 via my newsletter (a good reason to sign up for it, by the way: you get info early), but I haven’t revealed them publicly here.

    That said, I’d like to formally announce the names of Secret Projects Nos. 1-3.

    They are:

    Mechapocalypse

    Mechapocalypse 2

    Mechapocalypse 3

    They’re about, you guessed it, mech robots and mech war on an epic scale. Right now the title is one word though I might break it up into two prior to publication. Not sure yet. Regardless, it’s an exciting series with tons of action and I’m having a blast writing it. Book one is done, and I’m working on getting to the halfway mark of book two. I hope to have these finished and published in time for comic con in the fall. They will be released all in one shot. Will books 2 and 3 carry subtitles? Maybe. I’m also happy with just a simple numerical sequence for numbering the sequels. Something basic about that that I find charming.

    Can’t wait until these are all wrapped up, polished and published so I can share them with you. I know you’ll dig them.

    Hope everyone had a good weekend.

    Peace.