Please be advised that effective November 1st I will be off social media for the most part for the 2016/17 winter season and am scheduled to be back in April.
I’ve been preparing for this for a long while now and a lot of work has been put into keeping you guys entertained while I’m away. My social feeds will remain active but robots will be doing most of the posting. Some stuff, like Instagram, has to be manual. Facebook and Twitter are the two main places I’m stepping away from.
Earlier this year, I was off social media for about two months and it was something I needed both professionally and personally. As part of my overall master plan for my career, this second, longer break from the on-line social world is also needed.
If you need to get a hold of me, please use email, which will be checked once a day, Monday to Friday.
The best way to keep current on my projects and get behind-the-scenes info is to sign up for my weekly newsletter, The Canister X Transmission. Go here to subscribe.
Also be sure to check in on this website when you can because things will be happening here as well.
One night, Gabriel Garrison was visited by a nameless messenger who bestowed upon him great power, a power intended for good. Once discovering what this power was and what it enabled him to do, Gabriel became Axiom-man, a symbol of hope in a city that had none.
One night, after a routine patrol, a mysterious black cloud appears over the city. Flying over to investigate it, Axiom-man is stopped short when the cloud’s presence shakes him to the core. An electrifying fear emanates from the cloud, and he can barely get near it. Quickly, the cloud takes flight and leads him on a wild goose chase throughout the city, only to flee from him in the end. Almost immediately after the cloud’s appearance, a new hero arises, Redsaw, clad in a black cape and cowl. The people, now enamored with this new super-powered marvel, seem to have forgotten about Axiom-man and all he’s done for them.
Except something’s wrong. That same fear that emanated from the cloud drips off Redsaw like a foul smell and Axiom-man can barely get close to him without feeling ill.
What is Redsaw’s agenda and who is he? And why is it every time Axiom-man gets close to him, it feels as if his powers are being sucked away?
As if that wasn’t enough, Gabriel’s day job hasn’t gotten any easier. His co-worker and the woman he adores, Valerie Vaughan, has little interest in him, and his boss has made it clear that one more day late to work will be the day he cleans out his desk. Then there’s the new trainee, Gene Nemek. What is his fascination with Redsaw, and why is he never around when Redsaw appears?
From flying over city streets and soaring at dizzying heights, to balancing a secret identity with destiny, Axiom-man must discover what Redsaw’s presence means and how it ties into the messenger’s life-altering visit before the city—and the world—are enamored with an evil that has haunted the cosmos since the dawn of time.
This newly-revised special edition includes an introduction by the author, a bonus short story that takes place right after the novel, and the essay, “The Axiom-man Origin and Why I Write Superhero Fiction.”
Welcome to the Axiom-man: Tenth Anniversary Special Edition.
“Wait . . . what?” you say. “If I don’t sell my book, who’s going to read it? Isn’t selling my book and making money what authors are supposed to do after publication?”
I don’t know. Is it?
If you want to ensure your book won’t sell, sell your book.
Here’s what I mean:
The on-line world is loaded with authors whining and begging people to, “Buy my book!” They form groups on Facebook, which amount to nothing more than broke writers marketing their books to other broke writers. They tweet purchase links all day and hit up social networks with ads . . . then cry at night because it did absolutely nothing for them.
How do you get a following these days with everyone and their dog writing a book, publishing it and calling themselves an author?
Or how does someone who starts from scratch come out of nowhere and move copies of their work without shoving it in people’s faces? (And we’ve all seen them: those authors whom we’ve never heard of move a gazillion copies.)
To build a following, marketing your book will get you nowhere. Sure, you might catch a few sales and feel like a success story all your own—and rightly you should, to be honest—but to keep those sales going and to build a readership, you need to switch up your game plan.
You need to start marketing yourself.
Some people call this branding. What are we? Cattle? I don’t want a brand for my books. I don’t want my books to be what I’m known for. I want me to be what I’m known for. When I’m dead and gone, that’s the thing that matters, not how many books I sold.
Stop chasing the almighty dollar and start chasing the reader.
You don’t want to be known as that distant author behind a desk somewhere. You don’t want to be that high-and-lofty literary guest at some convention. You want to be that down-to-earth extra awesome person who’s a familiar face at shows and signings. You want to be that friendly and approachable on-line personality who’s a class act and is genuinely interested in interacting with their readers.
“But all I want to do is write!”
Then get out of the business, frankly. Or, if you must write, then don’t publish. As much as I’m an art-first-money-later guy, I’d be lying if I said I wouldn’t want to make a few bucks off what I do. The motivation to make cash isn’t to be rich, though. I don’t care about that stuff. I just want to make enough to live on. But I can’t do that selling my book. I have to sell me.
Let me break it down for you in really simple terms:
When you first started writing, you went through a lot of trial and error and a lot of drafts. As you wrote a few books, you noticed your style started changing and at one point you reached that magical book where everything was different and you found your voice. Since then, your voice has been your style. Writing is easier, editing is easier, coming up with stories is easier, too.
This applies to your marketing efforts. You need to find your voice. You can’t just be another author spamming the world. There are ads everywhere for everything. People ignore that stuff. But they don’t tune out unique voices . . . especially if that voice has something of value to say. This is how followings are made and grown. You become known as the author “who’s like that.” Not the author “who’s like so-and-so . . . and a million others.”
I’ve been publishing since 2003, and indie publishing since 2004. I’ve seen it all. People have come and gone. There’s been successes and failures. Ups and downs. Yet there is one thing that has remained consistent throughout all of it: the authors who found their marketing voice are the ones who are still doing well today, who have a following, and have cultivated loyal readers based on who they are and not just their work.
To be clear, I’m not diminishing the importance of putting out good books. Sometimes that can indeed be enough to build a readership (i.e. it initiates word-of-mouth, etc.). But if you’re an author lost to the din of the flooded publishing world, writing a damn good book is probably not going to cut it. You need to get yourself out there and expose yourself to readers by showing them who you are behind the page.
Some writers niche themselves and become known for a certain thing or a certain personality. Others are more broad-brush. Whatever the case, simply blasting ads everywhere isn’t going to do anything for you. But if you meet people, whether on-line or off-, and not just use it as a means to pitch them your book, you’ll be surprised at how many copies you’ll move.
Put the people first, your book/comic/whatever second. This is so important. This about reputation and, at least for me, I never, ever buy books from people who blatantly shove it in my face. I don’t care how good the cover is or what the synopsis is about. As a reader, I want to be cared for. I want to know this isn’t just a money game to the writer.
Art first, book(s) second.
And if you’ve somehow missed the point of everything above, all I’m saying is be yourself, share yourself, then share info about your book after that.
Connect with readers first, then point them to the page.
From October 28-30 I’ll be in Artist Alley at the Central Canada Comic Con (C4) here in Winnipeg at the RBC Convention Centre. This will mark my tenth year doing the event. Sheesh. Has it been that long? I started doing it in 2007. Damn. Getting old. But it’s a great show. A ton of people come out–over 40,000–and celebrate nerdy goodness for three days. I’ll be there, full-blown display and all. Books and comics will be available for purchase and signature. You can also bring books from home and I’ll be happy to sign those as well.
On October 5th, I will take part in the Halloween edition of ChiSeries Winnipeg alongside Eileen Bell and J.H. Moncrieff. We will be in the Travel Alcove at McNally Robinson Booksellers here in Winnipeg from 7:30 – 8:30pm. There will be readings of spooky stories and probably a Q and A. My plan is to read from Zombie Fight Night: Battles of the Dead.
Author’s note: This essay originally aired on this blog prior to the file purge of 2014. It is now being rerun for your reading pleasure. Please note Zomtropolis is no longer available as a free on-line serial and will be released in paperback and eBook in the near future.
Zombies are monsters. At least, that’s the standard definition. Someone dies, rises, has a taste of human flesh and so hunts down the living and, once the prey is caught, chows down and eats their guts. Oh, and they’re ugly, too, slowly rotting away with each passing day.
That’s the standard version of the zombie and the one most are familiar with.
It’s the one I knew of when I first discovered them, but as for their main backstory, I didn’t know what that wasy.
See, I grew up in a household where horror and monsters where off limits. This was a good thing, in that I didn’t have to view creepy faces, see blood and guts, watch people get killed, or be subject to dark forests like other kids I knew. I was probably saved hundreds of hours of nightmares as a result. This absence of horror made for a happier childhood, in that regard. My dad always said, “If you want to watch horror, watch the news.” And he was right, and still is. We live in a sad world with villains in it that outmatch most of what we create in books or on screen.
At the same time, being so sheltered was a detriment to a well-rounded upbringing because later on, I was naïve about a lot of things, including the darker side of life, both in terms of what humans were capable of and scary images.
My first exposure to monsters was seeing a ripped-from-a-magazine picture of Freddy Krueger lying in the playground in elementary. The image of a disfigured man with bubbles on his skin was so foreign to me that I had occasional nightmares from that single image for years. I never saw an actual Freddy movie until I was eighteen and living on my own, but I got to tell you: going to the video store to rent one sent up all sorts of red flags and I was scared to watch A Nightmare on Elm Street for the first time.
But zombies, werewolves or vampires growing up?
At most I saw the Halloween episode of Highway to Heaven where Michael Landon was a werewolf for part of it. Scared me to death. Same with that other episode with the devil.
Highway to Heaven. Good show, from what I remember, and it was allowed in the Christian household I grew up in for its message. It was also this growing up in a Christian household and the zero tolerance policy for horror and monsters that shaped my life, not only in terms of what I couldn’t see, but how I reacted when faced with the horrors that pop up in life now and then.
In fact, I only got into horror because of something painful that happened to me. It was in this place of darkness that I found comfort in other dark things for a long time.
Later, when I incorporated writing about zombies into my writing career, my view of the undead and fandom of them wasn’t your typical horror fan’s. It wasn’t the blood and guts that excited me or their spooky nature, the whole things-that-go-bump-in-the-night thing.
Instead, it was rooted in my first love: superheroes.
And they still are.
I’ve never viewed zombies as “horror monsters” in terms of how I create and write them. To me, they’ve always been supervillains, and I think it’s this definition of them that is more accurate: they are “super” because they can’t die via conventional means—only by the removal of the head—and are certainly not part of our everyday lives, and they are “villains” because of the evil act of eating others they commit.
When I set out to write my first zombie book, Blood of the Dead (book one of the Undead World Trilogy) I didn’t want to write a standard zombie novel about a virus, people dying, people coming back, people surviving. I’ve never been one for formulas in my fiction and have always tried to do something new with each tale. Once the story was done, it immediately birthed unusual plans for the sequel, Possession of the Dead: angels, demons, giant zombies some fifteen stories high, shamblers and sprinters, shape shifting zombies and the consequences of the time travel ending of the first book. The third, Redemption of the Dead, incorporated all these unusual elements, while neatly dealing with the time travel issue and ensuring it was paradox-free, which, as a major time travel fan, was something important to me. But all along, as these books were written, the zombies were supervillains to me, with my main cast—Joe, Billy, August, Des, Tracy—being superheroes in their own right, especially Joe and Tracy. While Joe was an excellent shot with the gun, tough as nails and grim, Tracy was a highly-skilled marksmen and fighter. Likewise, they had the tendency to rescue people versus just letting people die.
The story certainly would not have been what it was without my love of the superhero genre and my sheltered upbringing. Doing zombie stories this way also enabled me to tackle Zombie Fight Night: Battles of the Dead, with a kind of comic book sensibility, that is, classic characters—ninjas, samurai, robots, Vikings, and more—and pit them up against the undead in Bloodsport-like battles, each fight with a purpose that served the overall story being told between each bout.
The supervillain angle—I like it. I grew up with it, being a huge fan of Super Friends, the Christopher Reeve Superman flicks, the Tim Burton Batman movies, even the Spider-Man TV show. To be honest, I can’t imagine writing monsters any other way other than as supervillains because that’s what they are to me.
Any monster is, actually, and I explored this idea in the series of anthologies I edit called Metahumans vs. The first two are Metahumans vs the Undead and Metahumans vs Werewolves. For the uninitiated, metahumans are superheroes are the same thing. The idea with this series was not only to showcase independent superheroes, but also put them up against a new kind of supervillain that isn’t used that often in comics or cartoons: monsters.
Before you accuse me of this article being a giant commercial for my undead work—for free serial zombie fiction, see my on-line novel, Zomtropolis at www.canisterx.com, wink wink, nudge nudge—there’s a point to all these examples, and that is this: not to let stereotypes and archetypes be a guide for your fiction, in this, we’re talking about undead fiction.
Why do zombies have to monsters via the standard definition? Why can’t there be something more to them?
I fully realize we live in a very commercialistic society, where most of what’s produced is made because it’ll make the most money. For me, this is a shallow way of approaching storytelling. It’s selfish, it’s limiting, it’s, frankly, wrong. Art—which includes writing—should be about honest expression, about pushing boundaries and trying something new. Will this new thing always be popular? No, but the fact that it is new is important and shows the artist behind it has put thought into it and expressed something from within versus simply a formula of what would sell.
Let’s look at the typical zombie formula.
1) a virus sweeps the world, killing people
2) these people rise from the dead as flesh-eating machines
3) a group of people were somehow not infected—which may or may not be explained
4) this group must survive in a half-destroyed world with limited resources—are our armies really that incompetent that the surviving military couldn’t defeat creatures who are stupid and slow?—and battle amongst themselves and against shambling zombies
Did I miss anything?
While this is fine for the skeleton of a story, it doesn’t make much for the meat of it. There needs to be more. Reasons for things need to be given. A new spin on these four main ideas needs to be taken otherwise it’s just the same story being told over and over again, the only difference being the people’s names and locales.
“Well, that’s what the audience expects?” you say. They expect that because that’s what we’ve been giving them.
Ever read a book or see a movie and go, “Now that’s a new way to do it?” I have. It’s an amazing realization and elevates the work in question to a whole new level upon seeing it.
Some possible fixes to the aforementioned zombie formula, off the top of my head:
1) Why is it always a virus? Why not something supernatural? Or something from space? Something from Earth? Something mechanical that gives the illusion of people back from the dead? I edited an anthology called Dead Science, which challenged the authors to create unique science-gone-wrong-based origins for the undead. The stories they came up with were fun and original.
2) Shamblers and sprinters seem to be the order of the day. Some have ventured into smart zombie territory. What if they had super strength? What if to kill them it wasn’t cutting off their heads but it was their guts—source of hunger—that needed to be removed? What if they were giants? What if part of the cause of them dying also shrank them and you had zombies so small they were like bugs and could get all over you so quickly like ants that you had no hope of survival?
3) Seldom is it explained why the group of survivors were immune to the zombie virus. An explanation for their survival needs to be included? Was a vicinity thing? Did the cause of the undead only affect people indoors? Outdoors? Is the whole world taken out or just a part of it?
4) How come the world is always destroyed within a few weeks of the outbreak? Have you noticed this or is it just me? While I realize people act like animals under panic—we’ve all seen riots on the news—all these cities with broken everything, over-turned cars, bodies everywhere, graffiti, everyone suddenly in torn clothes, etc.—I just don’t get it. What about our military? Wouldn’t the countries’ forces combine to eradicate a common threat like a zombie outbreak? How could even a horde of zombies take out a guy with a machine gun unless they’re oh-so-slow moving bodies somehow got in a sneak attack? What about planes and bombs?
I won’t admit to having read every zombie book or seen every zombie movie, but it seems to me the element of realism has been taken out. It’s always been my view that a book or comic or movie—whatever—needs to be grounded in reality somehow, the whole “what if this happened tomorrow for real” thing. To add such an element to a book—regardless of how out-of-this-world the circumstance is—suddenly brings that fantastic circumstance into our world and puts the reader right in the middle of the tale because he/she can completely understand why things happen a certain way. Life isn’t full of conveniences, tidy plotlines and clichéd ideas. It’s a mess with tons of twists and turns.
Shouldn’t our stories reflect life?
The argument is people want to escape. For me, that’s just an excuse to get out of a life that isn’t the one you wanted. How about turning that on its head and reading stories about lives like yours, that aren’t the way the characters wanted, and you draw strength and encouragement from that? There’s lots to be said about relatability and seeing people in the same boat as you, whether they’re real or not, whether the world they inhabit is yours or not.
But I realize that trying new things and going against the grain is countercultural, especially in the West. I realize that to propose writing zombie fiction as something other than zombie fiction flies in the face of decades of tradition.
It just seems, though, that these standard ideas have become so ingrained in us that we’re afraid to move or operate outside them. Afraid to grow. Afraid to step off the beaten path and blaze a new trail.
On September 18 from 10am – 5pm I will be at the Viscount Gort Hotel for the Winnipeg Comic and Toy Expo. Superhero and monster books will be on hand for signing.
Let it be known I’ll be back at Coles Bookstore in Kildonan Place here in Winnipeg this Saturday (August 27) to sign copies of my military sci-fi, action-packed novel, Mech Apocalypse.
(I’ll also be there to sign any books of mine you might bring.)
There’s quite a few of you who have subscribed to this blog over the years and elected to receive my posts via email. Thank you.
I wanted to let you know that if you want another email experience from me, I have a weekly newsletter called The Canister X Transmission, which is presently in its third year. Issue 120 goes out this Saturday.
It’s free, and you also get a free novelette upon sign-up.
The Year Three format of The Canister X Transmission is simple:
1) Weekly creative recap of what I worked on the previous week
2) A flash fiction story
3) Weekly rant
4) Anything–where any topic or item(s) is brought up.
Running weekly from May 2015 to April 2016, The Canister X Transmission was sent via email to readers worldwide.
Every week, readers received updates from the desk of A.P. Fuchs that served as a behind-the-scenes gateway into his views on the publishing industry and past work.
The newsletter covered four main topics:
Writing/Creating/Publishing, in which Fuchs shared his views on writing and creating as well as tips to help other writers and artists along their journey.
Project Analysis, where A.P. discussed his extensive backlist and what went into each project.
Creator Spotlight, where a variety of writers and artists were given the spotlight as well as their professional and personal impact on Fuchs and his work.
Weekly Ramble, in which whatever happened to be a point of interest that week became the topic of discussion.
Exclusive to this collection is a special Issue Fifty-three A newsletter unavailable anywhere else.
