• Tag Archives writers
  • Can You Just Start A Publishing Company?

    Click Here to Download from Amazon.com
    Click Here to Download from Amazon.com

    by A.P. Fuchs

    This entry was prompted because I’ve come across it more than once. Three times, to be exact, so I figure it’s worth blogging about–

    Authors and starting their own publishing company.

    This is the approach to publishing I strongly advocate in Getting Down and Digital: How to Self-publish Your Book. It’s my opinion that taking the time to set up a publishing business the proper way opens doors to taking your self-publishing career in multiple positive directions, on-line and off-.

    However, on three separate occasions I’ve seen authors simply “start companies,” that is, just making up a business name and start and/or plan to publish under it without registering it through the proper channels.

    While the nuances of business start-up rules vary country to country, state to state, province to province, if a person wants to start a company, there is a certain way to go about it because each industry functions on different rules of trade and sales depending on where you live.

    When I started Coscom Entertainment and any if its imprints, I had to go to the Companies Office downtown, fill out paperwork, explain what my business was and pay a fee. This was in Winnipeg, Manitoba, Canada.

    I know from speaking with other Canadian and US publishers that they, too, had to go through a formal procedure to get their company up and running.

    But I have also seen authors pull a company out of thin air and aim to start using it. I don’t know if this is simply because they don’t know any better or if it’s because of all the Kindle talk that people think all areas of publishing are free and one can do whatever they want when it comes to it. Or maybe, like most writers and artists, money is hard to come by so they want to do things as cheaply as possible and free is about as cheap as it gets. Perhaps it’s the Internet mentality because a lot of people view the Web as a “place to get stuff free” so why not start up a company for free, too? The problem with this kind of free is it’s unethical. Why create the groundwork of your career on something that’s wrong? It’ll only lead to problems down the road.

    The publishing industry is changing, this is true, and things are not what they used to be–and this extends past the whole eBook thing–but other things have remained, and that is the need to properly start a business if setting up a publishing house is part of your self-publishing plan.

    If you’re not sure what to do, pull out your phone book and look up your local Companies Office. Tell them what you plan on doing–publish books–and they’ll let you know what you need to do so that if your business is ever looked into, you can produce the proper paperwork that states you are allowed to run your business whether out of your home or an outside office. Likewise, when it comes tax time and you claim your writing income, claiming it under a company might work to your advantage in terms of write-offs. Talk to an accountant about this as the rules vary place to place.

    In the end, if you wish to self-publish via your own imprint, part of the deal is registering that imprint with the proper authorities.

    Start your career on the right foot. It can only payoff in the end.


  • Progress Report – May 14, 2014

    About to settle in to do some more work on Secret Project No. 1. As of this writing, it’s sitting at roughly 39,300 words, which, according to my word count-o-meter, means I’m 78% percent done. I’m hoping to finish this book by Monday at the latest, hopefully sooner.

    It’s coming along well. I’m taking things scene by scene while keeping a general direction in mind. This book is a definite departure compared to my usual stuff, which is good as I think it’s important for writers to try new things. I hope you’ll all agree it was a good move come publication time.

    I’ll drop another hint as to what I’m cooking up here in the North . . .

    It involves armed forces.


  • The Most Overlooked Step of Self-publishing, or The Three Types of Writers

    Click Here to Download from Amazon.com
    Click Here to Download from Amazon.com
    Choose Your Target
    by A.P. Fuchs
    (from Getting Down and Digital: How to Self-publish Your Book)

    You need to know where you’re going before you can figure out what you’re doing. A simple—even obvious—principle, but one often overlooked by writers and artists looking to get their work out there.

    I made the mistake of jumping right into this business and publishing my first book, A Stranger Dead, via a vanity/subsidy press. Next thing I knew, I was in the hole around $2500US and never made my money back. Back then, because of the US-to-Canadian-dollar exchange rate, you could add about 40-45% to that bill, so I plunked down somewhere around $3,625 Canadian for a book that went, well, nowhere. I think, all told, I recouped maybe a couple hundred bucks and that was it. Of course, a couple hundred is better than zero, but had I known that jumping in without stopping and researching and honing my craft, I would’ve come up with a different plan, especially since I was trying to make writing my livelihood.

    Yet many jump in. They believe the Kindle hype and jump in. They pay someone to publish their book and jump in. They hook up with a small press without knowing its history or who’s behind it, and jump in. The list goes on, and heartbreak and frustration often follow.

    The problem with jumping in and not knowing how to swim is that you drown.

    Like all journeys—and believe me, publishing is a journey and not some place you can just get to by stepping out your door and, poof, there you are—you need to figure out where you’re going first. And this destination is different for everybody.

    It’s based on goals.

    There are a few categories of people when it comes to the publishing business and though money is involved, it’s not all that’s involved.

    The first thing anyone needs to do before they embark on any creative journey in regards to getting their work out there, is to decide what their end game is.
    No way around this.

    Don’t go any further without establishing this. Without it, it’ll be like being in the middle of the ocean and not knowing which way to swim to get to land. You will quickly tucker out as you try different directions, get frustrated, even mentally broken in some cases and, eventually, you’ll pack it in.

    There are three general categories the writer falls into. Find which one you’re in and you’ll make your life easier going forward.

    The Hobbyist: this person creates solely for fun. Money is not the main motivator and they usually give away their work for free or sell it for very, very little, the main drive simply to have a good time with their art and that’s it. They might also not even distribute their work and just fill up a hard drive or journal with their stories solely for their own amusement.

    The Part-timer: this person is interested in making money with their work, but thanks to either a working spouse or a job they love, their craft isn’t a career-goal for them. Regardless of the money involved—but there has to be some as they are, indeed, looking at their art as a “part-time job”—the main motivator is to use their art to put food on the table in conjunction with other sources of income.

    The Full-timer: this person aims to make their art their sole livelihood and so work their butt off to obtain that. Some find success right away, others take years, even decades. The amount of money it requires to achieve this varies on lifestyle and personal desires.

    Each of the above involves taking a different path. Though “all roads lead North” isn’t true for this biz, there are many roads to achieve each of the above goals, most of them being a case of finding what works for you and running with it.

    However, generally speaking, the roads look something like this:

    The Hobbyist: with money not really an issue and/or motivator, this person will either invest their own funds into their project, put it out themselves, distribute however and whenever, or simply throw everything up on the Web for free and call it good. They might publish with a small press and if the book is a flop, it’s a non-issue for them. Also, as previously mentioned, publication might not even be pursued and the stories are kept private in journals or on a hard drive.

    The Part-timer: money being a consideration, this person will either get involved with a small-to-medium-sized press, make a few hundred dollars to a few grand a year, and are more than happy with that.

    The Full-timer: with their livelihood at stake, this person will aim to find incredible success with a traditional publisher, whether big, medium or even small, depending on the number of copies sold. Though lifestyles vary, $20-25,000 minimum would probably be required to live off of if you are single in today’s economic climate. To secure this kind of advance for a first-time author is difficult, but not impossible. First-time author advances range from $100-10,000 in general (and depends on the size of the press), but with a good marketable book and a good agent, getting $20,000-plus up front isn’t farfetched. While the high-end first-time author advance of $10,000-$20,000 may or may not be enough to live on, it does give you access to a publisher’s resources and distribution channels, their brand and connections, and, you never know, your book might take off thus putting you in demand and getting you a higher advance for a second book. There’s also the possibility of signing a first-time author multi-book deal (i.e. $30,000 for 3 books at $10,000 each).

    All three of the above can also take one final path: entrepreneurship, in other words, self-publishing, which is the main focus of this book.

    Each goal can also be achieved self-publishing-wise based on one’s entrepreneurial model.

    You can also mix-and-match, meaning you can shoot to be a part-timer but end up scoring on the publishing roulette wheel and still net a full-time income on the side.

    In the end, goal-setting is priority one. It’s the first step. You’ve got to know which way your feet are pointed before you can walk out the door.

    I’ll emphasize it again: you must do this if you are to save yourself weeks, months or even years of frustration and spinning your wheels.


  • New Newsletter: The Canister X Transmission

    Some of you may recall the old Canister X Newsletter, which ran a long time ago for five or six issues. It was published monthly and contained a pile of stuff that I didn’t include on my blog. I’ve always liked the idea of a newsletter and have been toying with the idea of starting a new one for quite sometime now.

    Well, that time has come.

    The plan is to send it out every Saturday. It’s called The Canister X Transmission, and will be a place to transmit my thoughts on what’s going on, musings on the creative life, fanboy randomness, with a publishing or marketing tip at the end. It’s good for writers and artists, but you don’t need to be one to sign up. If you enjoy peeks behind the curtain or just want to get stuff from me more regularly, this newsletter is for you. Yes, there’ll be the occasional promo thing–that’s just how these things are–but I’m not going to spam you with sales pitches. I just want a fun way to stay in touch with my readers and those interested in hearing more about making stuff up for a living.

    You can find the signup page here.

    First issue goes out this Saturday.

    Thanks.


  • Why You Should Self-publish Part Two

    Click Here to Download from Amazon.com
    Click Here to Download from Amazon.com
    by A.P. Fuchs
    (from Getting Down and Digital: How to Self-publish Your Book)

    By taking on the role of a publisher, the one who fronts the cost to turn a manuscript into a published book, the self-publisher takes all the risk—but also reaps all the reward as a result. Think of it as an investment. Folks go to the bank all the time and dump in fifty dollars, a hundred dollars, a thousand or more into RRSPs or GICs, money they’ll never touch for years, but while it’s sitting there, it’ll earn them much more than they originally invested given enough time. Self-publishing is the same way. Even if your up-front costs are a thousand dollars, you start selling your books and, depending on format, make $3-10 profit, once you’ve sold 100-333 copies, you’ve made your money back. Everything above that is your return on your investment. And instead of making a dollar or even two dollars a book sold as per the traditional royalty system with the rest going to your publisher—and to be fair, they deserve to make money for bringing the book to market for you and taking care of you during your contract with them—you get to keep all the profits for yourself.

    There’s huge potential to make a lot of money self-publishing. Like I said, if you set up your system to ensure you make $3-10 profit per book (i.e. $3 minimum on an eBook sale and $10 or so on the high end for a paperback sale), you could come away with a very secure future assuming the market is kind to you. To sell 50 eBooks would pay my water bill for three months. I could do the same if I sold 15 paperbacks at a convention as I average around $10 profit per sale through those direct-to-reader venues.

    Before, a writer would have to sell thousands of copies of their book just to stay afloat because they made anywhere from 80 cents to a couple bucks a book depending on format. Sometimes less. And while it’s great that they sold those thousands of copies so they could pay their bills, imagine how much more they could’ve made had they been able to do the same volume of sales on their own? If they sold 2000 books total and made the aforementioned 80 cents to two dollars, that would be around $1600-4000 in their pocket. If they self-published and averaged $3-10 per sale, that’s a range of $6000-20,000 to their credit. A huge, huge difference, and for some, enough of a difference between having a bed to sleep in and food on the table.

    The beauty of self-publishing is the ability to produce a book for a niche market, something that you don’t typically find in the mainstream, if at all. For example, I write superhero fiction. Back when I started doing it in 2006, my series, The Axiom-man Saga, was one of a handful of other independent superhero fiction books. There was no way I could take my manuscript and sell it to a publishing house because no one would take the risk on a completely unknown superhero with no proven track record. Well, guess what? By self-publishing the series, I’ve been able to find an audience for it and every time a new installment in The Axiom-man Saga comes out for a convention or on-line, people buy copies. And when I’m behind on getting a new book out because I’m committed to other projects, people start asking me when the next book in The Axiom-man Saga is coming out.

    Self-publishing is also great for those who can’t keep their hands to themselves. Some writers need to be involved with their book every step of the way, and while this goes back to self-publishing enabling the writer complete control of the project, it also lends itself to writers who are also entrepreneurs, who are business people by nature.

    There are two types of people in the world: those who take risks and those who don’t. Entrepreneurs are risk-takers. They see the potential for a business and are willing to spend the money—sometimes money they don’t have—to make it happen even though there’s the possibility it might not work out. And that’s their mindset when it comes to self-publishing: it’s a business. And what do businesses do? They manufacture a product and market it to people. Even service-providing businesses do the same because a service is a product. The entrepreneurial self-publisher is someone who isn’t just a creative individual, but also one with a business-oriented mindset, someone who has a vision for their book beyond simply writing it and are willing to take the risk(s) involved to make that vision a reality. While I personally don’t view books as “products” but works of art, from the outside looking in that’s what a publisher does: sells a product.

    The other advantage to self-publishing is to take a book and prove to a traditional publisher there is a market for it. There are many stories of writers self-publishing rejected manuscripts—which weren’t necessarily rejected for quality reasons—and turning them into bestsellers. There are also those who have self-published, had major success, and then were picked up by a traditional publisher who took on the publishing duties of the same book. Often, these publishers paid a lot of money to have these books in their catalog because the writer showed them there’s an audience for their book(s) out there. You need to sell several thousand copies to catch a traditional publisher’s interest, something to the tune of 5000 copies-plus, but self-publishing is an excellent way to give a chance at life to a book that otherwise would’ve been sitting in a rejection pile somewhere.

    By self-publishing, you are also the sole rights holder to the book. And while true even if you sold the book to a traditional publisher you’d still be the sole author and copyright holder, the traditional publisher would be the one who holds the print and electronic rights to it, meaning they could be the only ones to publish the book in the language they represent. Depending, some traditional publishers take additional rights when taking on a book: audio, film, even foreign translation rights if they are connected in that way. The first two are the most common. By going it alone, you decide who gets what, so if some guy from Hollywood wants to make a movie out of your book, you don’t need to share the monies offered with anyone if you negotiate the deal yourself. You’d also get to decide how much influence you’ll have on the movie, though, of course, if you want too much influence—and how much influence is “too much” is up to Joe Hollywood—then the deal might not happen at all. Regardless, to be the one in charge of deciding what other ways people can experience your story is up to you if you self-publish.

    If you’re a salesman or are good with people, then the marketing of self-publishing should excite you. For some, sales are a thrill-of-the-chase thing and for every sale they land, they get a high off it. And to know that for every hour of effort you put into selling your book will reap you and you alone the financial reward of doing so should make you even more excited. Books usually don’t sell themselves, but if marketing and creating campaigns is an area of interest for you, self-publishing is an excellent field to do it in.

    As you can see, there are numerous advantages to self-publishing your book, the main ones being control and the potential to make more money. You also get to bypass anyone who might reject publishing your book and just take it directly to the reader themselves and let them decide.

    But most importantly, self-publishing is a ton of fun and I love every minute of it. Unless a traditional publisher comes along and can do something for me I can’t do on my own, then I plan on self-publishing for the remainder of my writing career.

    Having too much of a blast doing so.

    Maybe you will, too.