• Tag Archives self-publish
  • Can You Just Start A Publishing Company?

    Click Here to Download from Amazon.com
    Click Here to Download from Amazon.com

    by A.P. Fuchs

    This entry was prompted because I’ve come across it more than once. Three times, to be exact, so I figure it’s worth blogging about–

    Authors and starting their own publishing company.

    This is the approach to publishing I strongly advocate in Getting Down and Digital: How to Self-publish Your Book. It’s my opinion that taking the time to set up a publishing business the proper way opens doors to taking your self-publishing career in multiple positive directions, on-line and off-.

    However, on three separate occasions I’ve seen authors simply “start companies,” that is, just making up a business name and start and/or plan to publish under it without registering it through the proper channels.

    While the nuances of business start-up rules vary country to country, state to state, province to province, if a person wants to start a company, there is a certain way to go about it because each industry functions on different rules of trade and sales depending on where you live.

    When I started Coscom Entertainment and any if its imprints, I had to go to the Companies Office downtown, fill out paperwork, explain what my business was and pay a fee. This was in Winnipeg, Manitoba, Canada.

    I know from speaking with other Canadian and US publishers that they, too, had to go through a formal procedure to get their company up and running.

    But I have also seen authors pull a company out of thin air and aim to start using it. I don’t know if this is simply because they don’t know any better or if it’s because of all the Kindle talk that people think all areas of publishing are free and one can do whatever they want when it comes to it. Or maybe, like most writers and artists, money is hard to come by so they want to do things as cheaply as possible and free is about as cheap as it gets. Perhaps it’s the Internet mentality because a lot of people view the Web as a “place to get stuff free” so why not start up a company for free, too? The problem with this kind of free is it’s unethical. Why create the groundwork of your career on something that’s wrong? It’ll only lead to problems down the road.

    The publishing industry is changing, this is true, and things are not what they used to be–and this extends past the whole eBook thing–but other things have remained, and that is the need to properly start a business if setting up a publishing house is part of your self-publishing plan.

    If you’re not sure what to do, pull out your phone book and look up your local Companies Office. Tell them what you plan on doing–publish books–and they’ll let you know what you need to do so that if your business is ever looked into, you can produce the proper paperwork that states you are allowed to run your business whether out of your home or an outside office. Likewise, when it comes tax time and you claim your writing income, claiming it under a company might work to your advantage in terms of write-offs. Talk to an accountant about this as the rules vary place to place.

    In the end, if you wish to self-publish via your own imprint, part of the deal is registering that imprint with the proper authorities.

    Start your career on the right foot. It can only payoff in the end.


  • Why You Should Self-publish Part One

    Click Here to Download from Amazon.com
    Click Here to Download from Amazon.com
    by A.P. Fuchs
    (from Getting Down and Digital: How to Self-publish Your Book)

    There are those on the planet who enjoy making things. I mean, really making things, going from mere idea to its actual physical reality. There’s a sense of pride in seeing something through start to finish, crafting something with your own hands, making something that wasn’t there before.

    Our world wouldn’t be where it is if not for those who saw it fit to make their ideas a reality, for others to see, feel and experience those ideas and, hopefully, make the world a better place as a result. Sometimes we’ve succeeded at that, others times not. Regardless, bringing something into existence that wasn’t there before is incredible.

    That’s what self-publishing is: an incredible way for writers to bring their ideas into physical reality for a reader. And while before it was a joint effort between a publisher and writer to do that, taking the path of self-publishing enables the writer to be the sole creator of a book.

    The reasons people take the self-publishing route vary from individual to individual, but there has to be a few positive reasons behind doing it for it to be a viable option and worth the writer’s time, effort, and money.

    Self-publishing puts the success or failure of a book on the writer’s shoulders. By them being the publisher, it rests on them if the book succeeds or not, and by walking the book from conception to finished manuscript to formatted and printed paperback/hardcover and eBook, they can oversee each step in the process to stack the odds in their favor for a successful outcome.

    Why should anyone self-publish? I mean, it is an awful lot of work. Some, like me, would argue that the writing of the book is the easy part, but turning that manuscript into a published book is where the challenge is.

    It’s not for everybody and is certainly not for those seeking a get-rich-quick scheme, but it is for those who are entrepreneurial by nature, are very hands-on, enjoy a great deal of control, and even are lone wolves at heart. Writing itself is a lonely job, sitting there for hours on end typing on a computer or writing a book on a legal pad. Throw taking that manuscript and turning it into a published book into the mix and you’ve just added even more hours spent by yourself.

    For me, I wouldn’t have it any other way. I love my alone time and prefer to spend the majority of my time that way if it can be helped. Ever since I was a kid I enjoyed time by myself, with time spent with others more of a chore than a joy. Nothing against anybody; just how I’m wired. But if this is you, too, then you’ve already got the makings of a writer and a self-publisher.

    To see a book through from start to finish, there’s an immense amount of control. Unlike the traditional publishing model where things like the cover or even the book’s title are under the domain of the marketing department, everything is up to the writer if they self-publish. The beauty of this is you can not only call the book what you want instead of giving your baby another name, but also decide on its presentation.

    When writing the book you no doubt had the story’s different scenes playing through your head. I’m sure there was at least one moment or two where you thought, Man, if only this scene was on the cover. Well, self-publishing gives you that chance. You can be very specific with the artwork and hire someone to bring to life that image you saw in your mind’s eye. Likewise, the book’s interior can be presented the way you want. Do you want spot illustrations in it? Hey, hire and artist and put them in. A traditional publisher might not go for that if you asked because it’s an added expense for them and an additional hassle in terms of coordinating with the artist for those images. Same with even font style, or simply labeling your chapters as “Chapter One” or “Chapter 1” or “1.” However you want it is how it’ll be which, to me, brings an added level of artistry to the book. Not only did you write the story, but you also designed the canvas for it to be presented on. Self-publishing is the only way to have this kind of control.

    Same with picking the price point. Traditional publishers have a bottom line they’re trying to feed and, depending, that bottom line might not even be dictated by the company owner but by others with their fingers in the pie. After all—and as I’m sure you’ve experienced if you’ve ever worked for a big company—the almighty shareholder comes first and who cares about practicality, right? By being in control of the pricing, you get to decide how much you make as the author/publisher and have the ability to experiment with different price points to see which one yields you the most earnings.

    Speaking of money . . .

    Part Two to be posted next Monday.


  • Getting Down and Digital: How to Self-publish Your Book


    In an age of self-publishing hype and scattered sources of reliable information, it’s difficult for the would-be self-publisher to learn how to properly launch their career and avoid the inevitable pitfalls the world of independent publishing is known for.

    Not anymore.

    Getting Down and Digital: How to Self-publish Your Book is by self-publishing veteran A.P. Fuchs, who has been self-publishing fiction for nearly a decade. From getting suckered in by a vanity press to learning the hard truth behind successful self-publishing, A.P. Fuchs has been through the school of hard knocks and beyond, coming out on the other side with a publishing platform that has enabled him to support his family while independently publishing fiction.

    In Getting Down and Digital: How to Self-publish Your Book you will learn: the most critical lesson about self-publishing you will ever discover; a no-nonsense, non-hyped approach to desktop publishing; proper paperback and eBook formatting; book marketing strategies for on-line and off-line sales; all explained in an easy-to-understand, step-by-step format, helping you to take your finished manuscript to market with ease; paperback and eBook publishing checklists and notes section.

    No hype. No bologna. Just pure, honest self-publishing.

    If you’re tired of the confusion, tired of the hype and just want a simple and concise way to properly self-publish your book and be successful at it, then Getting Down and Digital: How to Self-publish Your Book is required reading for any serious self-publisher, whether just starting out or having self-published already.

    Available as a paperback at:

    Amazon.com
    Amazon.ca
    Amazon.co.uk
    Barnes and Noble
    Other On-line Retailers

    Available as an eBook at:

    Amazon Kindle
    Drivethru Fiction
    Smashwords