• Tag Archives eBook
  • Axiom-man/Auroraman: Frozen Storm Paperback Book Proof Review

    Axiom-man/Auroraman: Frozen Storm Book Printing Proof Review
    Watch the video on YouTube by going here.

    This past Monday I went down to Hignell Book Printing in Winnipeg to see the paperback book proof of Axiom-man/Auroraman: Frozen Storm and filmed a video.

    It is now live on YouTube and you can watch it here.

    Don’t forget to subscribe and do the “like” thing.

    Other videos on my YouTube channel can be found here.

    The copies being printed up at Hignell are for the Kickstarter backers. If you missed the campaign but would still like a copy, please go here for paperback and eBook options from your retailer of choice.

    Thanks.

    Have a good weekend.


  • A.P. Fuchs Novelist Memoir

    In June of 2020, I will have been writing for twenty years. Though I was creating before that–primarily comic book art–it was in June of 2000 that I decided to make books my living. I was originally aiming to be a comic book artist but life threw me a curve ball and through various circumstances books became the order of the day.

    I’ve been giving thought to a memoir for a very long time. It would be an opportunity to share with readers my creative journey and, when appropriate, my personal journey as well. It would also be a chance to lay my creative life out in front of me where I can see it and visit time periods I haven’t been to since they originally happened. A partial journal effort, so to speak.

    Regarding publication, no doubt there would be a formal release of a paperback and eBook, but I’m also thinking of airing it on-line first, whether here at Canister X or on my Patreon or both.

    It’s been a wild ride to get to the present day. I started out crafting stories completely naive as to how this business worked and hit many roadblocks along the way. The plan for this project will require further thought but I think I’ve already settled upon the process so I can create it without it overloading my already-hectic schedule.

    Now I just need to settle on a title.

    Watch this space for more news as this develops.


  • Book Cover Design – Back in Business!

    After a hiatus, I am now back in full freelance mode. Book cover design services are my new offering. I have designed 160+ professional quality book covers since I began in this business all those years ago. My rates are affordable and a cover can be designed for your hardcover, paperback, and eBook.

    For more information on rates, how the average procedure goes, and samples, please see the My Services tab on this site.


  • The A.P. Fuchs Pay-What-You-Want Book Sale! Superheroes! Monsters! Sci-fi! Oh my!

    Pay-what-you-want Book Sale

    That’s right, folks, for one week only you can order any book directly from me in paperback or eBook and choose what you pay for it. No catch. No nothing.

    Okay, a couple catches–shipping is extra and this doesn’t apply to the Axiom-man Special Edition because it just came out.

    This is a good chance to grab some Christmas goodies for that monster and superhero lover in your life.

    What are my books worth to you? Cover price? Less? More? You decide and, please, don’t be shy.

    Orders can be made via email or private message. Book and Comic Shop here.

    Thanks.


  • Canister X Book Review #15: How To Really Sell EBooks by Jon F. Merz

    Click Here to Order from Amazon.com
    Click Here to Order from Amazon.com
    How To Really Sell EBooks
    by Jon F. Merz
    5 out of 5

    Jon F. Merz goes hardcore in this brief—but all-too important—guide on how to build your readership via Twitter.

    And that’s the beauty of this eBook: it’s niche. This is about increasing your readership and overall eBook sales via Twitter, focusing on that one method of delivery. A “crash course,” if you want.

    Look, I’ve been on Twitter a long time, and the sad truth about social media is—right now—there is no “for sure” way to do anything in terms of generating sales. Jon tells us this, so instead offers what’s worked for him. And if it’s worked for him, odds are it’ll work for many others who follow the advice in this book.

    Everything is covered from how to sell your eBooks on Twitter, how to gain more followers, how to format your links and so on.

    On a personal note, what I really appreciated was Jon not including any hype about the “eBook revolution.” As someone who’s been publishing eBooks for seven years, it drives me nuts when folks treat eBooks as a big deal and hype it up to the extent that it’s “go indie or bust.” Instead, Jon sits down with you over a cup of coffee—or maybe a beer due to how loose and relaxed he seems in this book—and just flat out says, “Hey man, this eBook thing is working out for me. Hadn’t always. Now it is. This is what I’ve done differently, and here’s where I’m at today.”

    I’d recommend this book to anyone looking to sell eBooks more efficiently, quickly and properly on the Web.

    Kudos to Jon for providing a down-to-earth guide on how to use Twitter to its utmost in every author’s quest to sell more books.


  • Top Ten List of Truths for Self-publishers Part One

    Getting Down and Digital DrivethruTop Ten List of Truths for Self-publishers Part One
    by
    A.P. Fuchs

    Also published at BadRedhead Media here

    Self-publishing has been around for a long, long time. In fact, that’s how writers used to publish their work before the whole big trade system came along. Self-publishing has also always—always—been a viable way to make a living as a writer, but the problem was most writers who tried it didn’t execute it properly and ended up losing a ton of money, were taken advantage of by dishonest companies, or simply sat on a pile of books because they didn’t know how to move them.

    Or was that just me?

    Nowadays, self-publishing is easier than ever before, but like those days long ago, many writers don’t know what to do or where to start, or if they do find information on-line, it’s not always complete. As a ten-year self-publishing veteran and one who has been doing it full time since the spring of 2009 before the indie revolution, there are several truths about long-term self-publishing that I’ve discovered over the years and want to share here.

    My Top Ten List of Truths for Self-publishers in no particular order:

    1. Self-publishing is completely feasible to make a living at with the proper knowledge.

    When I started, I had no idea about the book business, how it worked, who to talk to or what to do other than knew I needed a publisher. After a string of rejection letters, I ended up putting out my first book through a subsidy press. They call themselves “self-publishing houses,” but they’re not. The moment any “publisher” charges a service for a fee, they fall into the category of a subsidy press with you, the writer, subsidizing them. With that press, it cost me around $2500 and all I had to show for it was a badly-written book—with a good story, but terrible writing—and no audience. Despite spamming the news lists in those days—didn’t know any better—nothing really came out of it. Had I done my research into what real self-publishing was, I would’ve found out that it’s not paying someone else to publish your book, but rather covering all the costs yourself, learning how to produce a professional product, and doing all the tasks of a publisher for your own work.

    What I should’ve done was:

    – spent several evenings combing the Internet researching self-publishing
    – read books about self-publishing and learned the requirements
    – discovered what legalities might be involved
    – learned software
    – researched success stories to learn from those who made a go of it and did well, then applied those lessons to my own career

    But I didn’t take the time to learn the ropes and paid a high price for it, not just financially, but mentally and emotionally as well.

    There’s a cost to self-publishing, but the good news is this cost becomes less and less the more one learns about it. Though I am a firm believer in hands-on learning, even going through trials for some lessons, research and taking one’s time before jumping into the pool is always strongly encouraged.

    I wish someone would’ve told me to do the same way back then, so I’m here to tell you—if no one else is—to research, research, research. You’ll save yourself a boatload of headaches and heartaches later if you do.

    It’s important to:

    – be ready to listen to others who’ve “been there and done that”
    – be willing to hear the stuff you want to hear and the stuff you don’t want to hear
    – in short, be willing to learn regardless of the lesson. No one is a master right out of the gate, and even those who seem to have perfected a system of publishing are always learning themselves.

    2. You need to work hard.

    Aside from catching a break and getting caught in Amazon’s “customers who bought this book also bought this other one” loop, or finding yourself a regular on the bestseller lists thus maintaining your visibility, self-publishing is hard work.

    Not only do you need to put in the hours to write the actual book, you need to:

    – put in the time to perfect the book during the rewrite stages
    – the willingness to listen to and work with an editor
    – put in the time formatting the book for paperback, eBook and possibly hardcover
    – later, to stand out amongst the hundreds of thousands of books published each year, make a solid effort marketing your title so people know about it while you also write and produce the next book

    For many writers, if this isn’t their fulltime gig, they find it difficult to maintain a day job, family and put in the time for their writing career. Many quit along the way because the workload-without-always-an-immediate-payoff gets to them and they get discouraged. Understandable, for sure, but sad when they walk away.

    You see, the challenges aren’t always a book not selling well.

    Sometimes these challenges are:

    – the people in our lives, those telling us to get a real job or “it’s fine to dream but make sure you have something stable”
    – those who just don’t get why we spend hours upon hours writing stories [hopefully] first for our own amusement and then for the amusement of others.

    Their words cut. Their words hurt. Their words sometimes put a stop to things before they even begin.

    Their words—even actions—become the challenge and sometimes make the inherent challenges of writing and publishing easy by comparison.

    Going into self-publishing knowing you’ll have to make a sincere effort will help make that effort easier. I know many who jump into self-publishing thinking it’ll be a breeze only to quickly get discouraged and overwhelmed when the workload kicks in. Prepping your mental state ahead of time will help see you through those 3 AM rewrite sessions when the coffee brewer runs out.

    The good news is as your career grows, this becomes easier because practice makes anything simpler and less time-consuming (our first go-round is always the longest). At the same time, working hard at the writing and production of a book(s) is usually lifelong for any self-publisher and until one’s name can sell books all by themselves, the marketing work needs to be there, too.

    3. Diversify, diversify, diversify.

    I’ve been self-publishing for ten years and I’ve seen trends come and go, markets come and go, and formats come and go. For the longest time, hardcopy books were all that were available so that’s what people bought. Later, as the Internet grew, non-fiction PDF eBooks were a big deal and folks were making a mint off them while paperbacks were a steady seller. Then—at least in the small press—things were paperback-focused again barring a few markets, but now eReaders have come along and eBooks have taken over. Truth is, this stuff is cyclical and things will either balance out and paperbacks will gain ground again, or might even become the norm once more. We really don’t know, and that’s the truth. This business changes like crazy and has been changing more rapidly since Joe Author has been able to keep up with the big boys with greater and greater ease. What happens next, only time will tell.

    And as a self-publisher, you need to be ready for it.

    In the realm of independent publishing, the self-publisher needs to diversify their distribution and take advantage of all the outlets and not just focus on one or two. I know those who put all their eggs into the Kindle basket and now their sales have dried up because the market’s flooded. They didn’t diversify and are paying for it. On the other hand, those I know who have their books available via more than a couple channels are just fine because they can afford it when one channel lags behind for one reason or another. It’s like your book(s) is riding a series of rollercoasters simultaneously: some go up while others go down, but at the end of the day, you’re still moving books because readers buy their books from more than one source in more than one format. The more sources and formats you’re in, the more consistent your paycheck will be at the end of the month thus making it easier for you to put in the time to keep the self-publishing machine going.

    Case in point, I do the e-market, sure, but also do comic conventions where I net $8-10 a book and sell a lot of books. I can’t hand readers eBooks, but I can hand them paperbacks, and since I use an affordable printer, my per-unit cost is very low and thus make out well come time for direct sales. And I print on demand, too, by the way.

    I also had a couple eBook channels go out of business on me, but that was okay because my eBooks were available elsewhere and not just at those two places so the hit wasn’t all that bad.

    Bottom line: your paperback venues, eBook venues and even hardcover ones, if you go that route, need to be available in as many places as possible so that when the market fluctuates for good or ill, you’ll still be able to pull through. I’m not suggesting to stretch yourself too thin either and sign up with every distributor on the planet. If you’re a one-person-band, your time and attention only go so far so keep things reasonable, of course, but certainly keep them varied.

    4. Write a good book.

    The biggest book marketer of all time is word-of-mouth. That’s why when a certain book or series gets popular, it suddenly sees a giant spike in sales: everyone’s talking about it. Sometimes a book is popular because it’s popular since people generally ride bandwagons for their entertainment, but other times it’s because a book is genuinely good that word spreads. Writing a good book helps increase the chances of that and helps encourage those who’ve read it to tell others.

    It also serves as a resume of sorts for your other titles.

    – if a reader likes Title A, he/she is more apt to try Title B because Title A was written so well
    – if you turn them off the first time because of bad writing, then you’re only shooting your backlist in the foot

    There is so much to choose from in this competitive market that the reader will move onto someone else in the hopes of a better written book. And let’s be honest, writers—or any artist—are a dime a dozen. You need to do well to rise above the crowd.

    Simply put: write a good book, and if you’re thinking of self-publishing your first book, make sure it’s objectively good and isn’t just good because you and your mom think so.

    – see what other seasoned writers think
    – see what a beta reader group thinks

    Most people’s first novels aren’t that great as the writer is still learning their craft. I know mine was a stinker. Great story, but terrible writing.

    Best to put a strong foot forward and take your time learning your craft before getting all excited and jumping into the self-publishing pool. That’s one of the reasons the market is so painfully flooded right now. Everyone’s publishing everything. The idea of publishing whatever and finding your audience doesn’t hold any water and the current climate proves that. Publish “whatever,” sure, but make sure it’s a good whatever, you know? If you’re serious about this business, you’ll want to be in it for the long haul and being known as the writer who consistently writes good books—regardless of sales volume—can only help you in the long run.

    This business is a marathon, not a sprint.

    5. You need to be attractive on the inside and on the outside.

    And, no, I’m not talking about your looks.

    An exciting and attractive book cover will make your book stand out amongst the rest. Don’t know how to make an attractive book cover? Either learn how or hire someone who does.

    There are certain elements that need to be in play in order to hook the reader’s attention, everything from:

    – color choice to graphics
    – eye flow
    – font size
    – other items

    If you don’t understand these items and how they apply to your genre(s), you need to learn how. This is why you see so many books out on Kindle and elsewhere that have terrible covers. The author cheaped out and didn’t put as much effort into the cover as they did into writing the book. A book’s cover is part of the creative process of a novel. It’s its “clothes,” so to speak. You can have the greatest book in the world, but if the cover stinks, then odds are you and possibly a few others will be the only ones who’ll read it.

    Assuming your cover has interested the reader, they’ll pick your book off the shelf or “search inside” it via an on-line retailer, so having an equally nice interior is also important. It’s about creating the whole package for them and a properly formatted interior makes a better reading experience for the reader and, later, will make them more likely to check out your other books because they had such a pleasant experience with that first one. It also demonstrates you take your fiction/non-fiction seriously since evident care was put into the book’s presentation. People pick up on it whether consciously or otherwise.


  • Can You Just Start A Publishing Company?

    Click Here to Download from Amazon.com
    Click Here to Download from Amazon.com

    by A.P. Fuchs

    This entry was prompted because I’ve come across it more than once. Three times, to be exact, so I figure it’s worth blogging about–

    Authors and starting their own publishing company.

    This is the approach to publishing I strongly advocate in Getting Down and Digital: How to Self-publish Your Book. It’s my opinion that taking the time to set up a publishing business the proper way opens doors to taking your self-publishing career in multiple positive directions, on-line and off-.

    However, on three separate occasions I’ve seen authors simply “start companies,” that is, just making up a business name and start and/or plan to publish under it without registering it through the proper channels.

    While the nuances of business start-up rules vary country to country, state to state, province to province, if a person wants to start a company, there is a certain way to go about it because each industry functions on different rules of trade and sales depending on where you live.

    When I started Coscom Entertainment and any if its imprints, I had to go to the Companies Office downtown, fill out paperwork, explain what my business was and pay a fee. This was in Winnipeg, Manitoba, Canada.

    I know from speaking with other Canadian and US publishers that they, too, had to go through a formal procedure to get their company up and running.

    But I have also seen authors pull a company out of thin air and aim to start using it. I don’t know if this is simply because they don’t know any better or if it’s because of all the Kindle talk that people think all areas of publishing are free and one can do whatever they want when it comes to it. Or maybe, like most writers and artists, money is hard to come by so they want to do things as cheaply as possible and free is about as cheap as it gets. Perhaps it’s the Internet mentality because a lot of people view the Web as a “place to get stuff free” so why not start up a company for free, too? The problem with this kind of free is it’s unethical. Why create the groundwork of your career on something that’s wrong? It’ll only lead to problems down the road.

    The publishing industry is changing, this is true, and things are not what they used to be–and this extends past the whole eBook thing–but other things have remained, and that is the need to properly start a business if setting up a publishing house is part of your self-publishing plan.

    If you’re not sure what to do, pull out your phone book and look up your local Companies Office. Tell them what you plan on doing–publish books–and they’ll let you know what you need to do so that if your business is ever looked into, you can produce the proper paperwork that states you are allowed to run your business whether out of your home or an outside office. Likewise, when it comes tax time and you claim your writing income, claiming it under a company might work to your advantage in terms of write-offs. Talk to an accountant about this as the rules vary place to place.

    In the end, if you wish to self-publish via your own imprint, part of the deal is registering that imprint with the proper authorities.

    Start your career on the right foot. It can only payoff in the end.


  • Why You Should Self-publish Part Two

    Click Here to Download from Amazon.com
    Click Here to Download from Amazon.com
    by A.P. Fuchs
    (from Getting Down and Digital: How to Self-publish Your Book)

    By taking on the role of a publisher, the one who fronts the cost to turn a manuscript into a published book, the self-publisher takes all the risk—but also reaps all the reward as a result. Think of it as an investment. Folks go to the bank all the time and dump in fifty dollars, a hundred dollars, a thousand or more into RRSPs or GICs, money they’ll never touch for years, but while it’s sitting there, it’ll earn them much more than they originally invested given enough time. Self-publishing is the same way. Even if your up-front costs are a thousand dollars, you start selling your books and, depending on format, make $3-10 profit, once you’ve sold 100-333 copies, you’ve made your money back. Everything above that is your return on your investment. And instead of making a dollar or even two dollars a book sold as per the traditional royalty system with the rest going to your publisher—and to be fair, they deserve to make money for bringing the book to market for you and taking care of you during your contract with them—you get to keep all the profits for yourself.

    There’s huge potential to make a lot of money self-publishing. Like I said, if you set up your system to ensure you make $3-10 profit per book (i.e. $3 minimum on an eBook sale and $10 or so on the high end for a paperback sale), you could come away with a very secure future assuming the market is kind to you. To sell 50 eBooks would pay my water bill for three months. I could do the same if I sold 15 paperbacks at a convention as I average around $10 profit per sale through those direct-to-reader venues.

    Before, a writer would have to sell thousands of copies of their book just to stay afloat because they made anywhere from 80 cents to a couple bucks a book depending on format. Sometimes less. And while it’s great that they sold those thousands of copies so they could pay their bills, imagine how much more they could’ve made had they been able to do the same volume of sales on their own? If they sold 2000 books total and made the aforementioned 80 cents to two dollars, that would be around $1600-4000 in their pocket. If they self-published and averaged $3-10 per sale, that’s a range of $6000-20,000 to their credit. A huge, huge difference, and for some, enough of a difference between having a bed to sleep in and food on the table.

    The beauty of self-publishing is the ability to produce a book for a niche market, something that you don’t typically find in the mainstream, if at all. For example, I write superhero fiction. Back when I started doing it in 2006, my series, The Axiom-man Saga, was one of a handful of other independent superhero fiction books. There was no way I could take my manuscript and sell it to a publishing house because no one would take the risk on a completely unknown superhero with no proven track record. Well, guess what? By self-publishing the series, I’ve been able to find an audience for it and every time a new installment in The Axiom-man Saga comes out for a convention or on-line, people buy copies. And when I’m behind on getting a new book out because I’m committed to other projects, people start asking me when the next book in The Axiom-man Saga is coming out.

    Self-publishing is also great for those who can’t keep their hands to themselves. Some writers need to be involved with their book every step of the way, and while this goes back to self-publishing enabling the writer complete control of the project, it also lends itself to writers who are also entrepreneurs, who are business people by nature.

    There are two types of people in the world: those who take risks and those who don’t. Entrepreneurs are risk-takers. They see the potential for a business and are willing to spend the money—sometimes money they don’t have—to make it happen even though there’s the possibility it might not work out. And that’s their mindset when it comes to self-publishing: it’s a business. And what do businesses do? They manufacture a product and market it to people. Even service-providing businesses do the same because a service is a product. The entrepreneurial self-publisher is someone who isn’t just a creative individual, but also one with a business-oriented mindset, someone who has a vision for their book beyond simply writing it and are willing to take the risk(s) involved to make that vision a reality. While I personally don’t view books as “products” but works of art, from the outside looking in that’s what a publisher does: sells a product.

    The other advantage to self-publishing is to take a book and prove to a traditional publisher there is a market for it. There are many stories of writers self-publishing rejected manuscripts—which weren’t necessarily rejected for quality reasons—and turning them into bestsellers. There are also those who have self-published, had major success, and then were picked up by a traditional publisher who took on the publishing duties of the same book. Often, these publishers paid a lot of money to have these books in their catalog because the writer showed them there’s an audience for their book(s) out there. You need to sell several thousand copies to catch a traditional publisher’s interest, something to the tune of 5000 copies-plus, but self-publishing is an excellent way to give a chance at life to a book that otherwise would’ve been sitting in a rejection pile somewhere.

    By self-publishing, you are also the sole rights holder to the book. And while true even if you sold the book to a traditional publisher you’d still be the sole author and copyright holder, the traditional publisher would be the one who holds the print and electronic rights to it, meaning they could be the only ones to publish the book in the language they represent. Depending, some traditional publishers take additional rights when taking on a book: audio, film, even foreign translation rights if they are connected in that way. The first two are the most common. By going it alone, you decide who gets what, so if some guy from Hollywood wants to make a movie out of your book, you don’t need to share the monies offered with anyone if you negotiate the deal yourself. You’d also get to decide how much influence you’ll have on the movie, though, of course, if you want too much influence—and how much influence is “too much” is up to Joe Hollywood—then the deal might not happen at all. Regardless, to be the one in charge of deciding what other ways people can experience your story is up to you if you self-publish.

    If you’re a salesman or are good with people, then the marketing of self-publishing should excite you. For some, sales are a thrill-of-the-chase thing and for every sale they land, they get a high off it. And to know that for every hour of effort you put into selling your book will reap you and you alone the financial reward of doing so should make you even more excited. Books usually don’t sell themselves, but if marketing and creating campaigns is an area of interest for you, self-publishing is an excellent field to do it in.

    As you can see, there are numerous advantages to self-publishing your book, the main ones being control and the potential to make more money. You also get to bypass anyone who might reject publishing your book and just take it directly to the reader themselves and let them decide.

    But most importantly, self-publishing is a ton of fun and I love every minute of it. Unless a traditional publisher comes along and can do something for me I can’t do on my own, then I plan on self-publishing for the remainder of my writing career.

    Having too much of a blast doing so.

    Maybe you will, too.


  • Why You Should Self-publish Part One

    Click Here to Download from Amazon.com
    Click Here to Download from Amazon.com
    by A.P. Fuchs
    (from Getting Down and Digital: How to Self-publish Your Book)

    There are those on the planet who enjoy making things. I mean, really making things, going from mere idea to its actual physical reality. There’s a sense of pride in seeing something through start to finish, crafting something with your own hands, making something that wasn’t there before.

    Our world wouldn’t be where it is if not for those who saw it fit to make their ideas a reality, for others to see, feel and experience those ideas and, hopefully, make the world a better place as a result. Sometimes we’ve succeeded at that, others times not. Regardless, bringing something into existence that wasn’t there before is incredible.

    That’s what self-publishing is: an incredible way for writers to bring their ideas into physical reality for a reader. And while before it was a joint effort between a publisher and writer to do that, taking the path of self-publishing enables the writer to be the sole creator of a book.

    The reasons people take the self-publishing route vary from individual to individual, but there has to be a few positive reasons behind doing it for it to be a viable option and worth the writer’s time, effort, and money.

    Self-publishing puts the success or failure of a book on the writer’s shoulders. By them being the publisher, it rests on them if the book succeeds or not, and by walking the book from conception to finished manuscript to formatted and printed paperback/hardcover and eBook, they can oversee each step in the process to stack the odds in their favor for a successful outcome.

    Why should anyone self-publish? I mean, it is an awful lot of work. Some, like me, would argue that the writing of the book is the easy part, but turning that manuscript into a published book is where the challenge is.

    It’s not for everybody and is certainly not for those seeking a get-rich-quick scheme, but it is for those who are entrepreneurial by nature, are very hands-on, enjoy a great deal of control, and even are lone wolves at heart. Writing itself is a lonely job, sitting there for hours on end typing on a computer or writing a book on a legal pad. Throw taking that manuscript and turning it into a published book into the mix and you’ve just added even more hours spent by yourself.

    For me, I wouldn’t have it any other way. I love my alone time and prefer to spend the majority of my time that way if it can be helped. Ever since I was a kid I enjoyed time by myself, with time spent with others more of a chore than a joy. Nothing against anybody; just how I’m wired. But if this is you, too, then you’ve already got the makings of a writer and a self-publisher.

    To see a book through from start to finish, there’s an immense amount of control. Unlike the traditional publishing model where things like the cover or even the book’s title are under the domain of the marketing department, everything is up to the writer if they self-publish. The beauty of this is you can not only call the book what you want instead of giving your baby another name, but also decide on its presentation.

    When writing the book you no doubt had the story’s different scenes playing through your head. I’m sure there was at least one moment or two where you thought, Man, if only this scene was on the cover. Well, self-publishing gives you that chance. You can be very specific with the artwork and hire someone to bring to life that image you saw in your mind’s eye. Likewise, the book’s interior can be presented the way you want. Do you want spot illustrations in it? Hey, hire and artist and put them in. A traditional publisher might not go for that if you asked because it’s an added expense for them and an additional hassle in terms of coordinating with the artist for those images. Same with even font style, or simply labeling your chapters as “Chapter One” or “Chapter 1” or “1.” However you want it is how it’ll be which, to me, brings an added level of artistry to the book. Not only did you write the story, but you also designed the canvas for it to be presented on. Self-publishing is the only way to have this kind of control.

    Same with picking the price point. Traditional publishers have a bottom line they’re trying to feed and, depending, that bottom line might not even be dictated by the company owner but by others with their fingers in the pie. After all—and as I’m sure you’ve experienced if you’ve ever worked for a big company—the almighty shareholder comes first and who cares about practicality, right? By being in control of the pricing, you get to decide how much you make as the author/publisher and have the ability to experiment with different price points to see which one yields you the most earnings.

    Speaking of money . . .

    Part Two to be posted next Monday.